{"id":4328,"date":"2021-01-07T00:00:00","date_gmt":"2021-01-06T23:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/jak-vytvorit-video-reklamu-na-facebooku\/"},"modified":"2025-06-06T16:13:44","modified_gmt":"2025-06-06T14:13:44","slug":"jak-vytvorit-video-reklamu-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/cs\/blog\/jak-vytvorit-video-reklamu-na-facebooku\/","title":{"rendered":"Jak vytvo\u0159it video reklamu na Facebooku"},"content":{"rendered":"<p style=\"font-size: 18px;\"><strong>Reklama na Facebooku je oproti jin\u00fdm platform\u00e1m je\u0161t\u011b pom\u011brn\u011b levnou z\u00e1le\u017eitost\u00ed a nav\u00edc velmi dob\u0159e funguje. Nejefektivn\u011bj\u0161\u00edm form\u00e1tem, se kter\u00fdm m\u016f\u017eete na t\u00e9to platform\u011b pracovat, je pr\u00e1v\u011b video reklama. V dne\u0161n\u00edm \u010dl\u00e1nku v\u00e1m jednodu\u0161e vysv\u011btl\u00edme, jak nastavit video kampa\u0148 pr\u00e1v\u011b na t\u00e9to soci\u00e1ln\u00ed s\u00edti. Poj\u010fme na to!<\/strong><\/p>\n<p style=\"font-size: 18px;\"><strong>V tomto \u010dl\u00e1nku se dozv\u00edte:<\/strong><\/p>\n<ul>\n<li><a href=\"#kratke-historicke-okienko\" rel=\"noopener\">Kr\u00e1tk\u00e1 historie reklamy na Facebooku<\/a><\/li>\n<li><a href=\"#co-je-zakladom-uspechu\" rel=\"noopener\">Co je z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 kampan\u011b<\/a><\/li>\n<li><a href=\"#bez-coho-to-nepujde\" rel=\"noopener\">Z\u00e1kladn\u00ed nastaven\u00ed<\/a><\/li>\n<li><a href=\"#ciel-kampane\" rel=\"noopener\">C\u00edl kampan\u011b<\/a><\/li>\n<li><a href=\"#jak-nastavit-rozpocet\" rel=\"noopener\">Rozpo\u010det kampan\u011b<\/a><\/li>\n<li><a href=\"#cielenie-reklamy\" rel=\"noopener\">C\u00edlen\u00ed reklamy<\/a><\/li>\n<li><a href=\"#umiestnenia-reklamy\" rel=\"noopener\">Um\u00edst\u011bn\u00ed reklamy<\/a><\/li>\n<li><a href=\"#anatomie\" rel=\"noopener\">Anatomie video reklamy<\/a><\/li>\n<li><a href=\"#pozadavky\" rel=\"noopener\">Technick\u00e9 po\u017eadavky video reklamy<\/a><\/li>\n<\/ul>\n<h2>Kr\u00e1tk\u00e9 historick\u00e9 ok\u00e9nko<\/h2>\n<p style=\"font-size: 18px;\">Facebook dnes pat\u0159\u00ed k nejobl\u00edben\u011bj\u0161\u00edm soci\u00e1ln\u00edm s\u00edt\u00edm. V\u00edte vlastn\u011b, jak\u00fd je jeho p\u016fvod? Prvotn\u011b byl ur\u010den\u00fd <strong>pro studenty Harvardu<\/strong>, aby se online cestou snadn\u011bji spojili a navazovali vztahy. \u00dapln\u011b prvn\u00ed reklamy na Facebooku dostaly n\u00e1zev <strong>\u201eFacebook Let\u00e1ky\u201c<\/strong> a studenti nebo n\u011bkter\u00e9 lok\u00e1ln\u00ed podniky tam inzerovali r\u016fzn\u00e9 ud\u00e1losti.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/mondrian.mashable.com\/wp-content%252Fuploads%252F2013%252F08%252Ffacebook-screenshot_ad.jpg%252Ffull-fit-in__1200x2000.jpg?signature=gMp51qJ0clAqyyrbTAdp2xjL-b4=&amp;source=http%3A%2F%2Fmashable.com\" alt=\"facebook screenshot_ad\" width=\"600\" data-image=\"5vbr6vgqvqz5\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 10px;\">Uk\u00e1zka profilu na soci\u00e1ln\u00ed s\u00edti The Facebook z roku 2005. (Zdroj: mashable.com)<\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u010cas utekl jako voda a <strong>Facebook technologicky pokro\u010dil raketov\u00fdm tempem<\/strong>, v\u00fdsledkem toho je i zm\u011bna inzerent\u016f. Dnes to nejsou jen vysoko\u0161kol\u00e1ci s p\u00e1r drobn\u00fdmi nav\u00edc, kte\u0159\u00ed cht\u011bj\u00ed propagovat svoje party, ale <strong>i spole\u010dnosti s miliardov\u00fdmi rozpo\u010dty<\/strong>.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 18px;\">P\u0159\u00edkladem je i celosv\u011btov\u011b zn\u00e1m\u00e1 zna\u010dka <a href=\"https:\/\/www.pandora.net\/cs-cz\/\" target=\"_blank\" rel=\"noopener\">Pandora<\/a>, kter\u00e1 <strong>ka\u017edoro\u010dn\u011b spou\u0161t\u00ed v\u00e1no\u010dn\u00ed video reklamy pr\u00e1v\u011b na t\u00e9to platform\u011b<\/strong>.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/mLKgwyYjPkY?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/mLKgwyYjPkY?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center; font-size: 12px;\"><span style=\"font-size: 10px;\">V\u00e1no\u010dn\u00ed reklama Pandora 2020<\/span>.<\/p>\n<p style=\"font-size: 18px;\">Video kampan\u011b <strong>p\u0159in\u00e1\u0161ej\u00ed spole\u010dnosti skv\u011bl\u00e9 v\u00fdsledky<\/strong> a v\u00e1no\u010dn\u00ed reklama j\u00ed vygenerovala 61% n\u00e1r\u016fst n\u00e1kup\u016f a 42% n\u00e1r\u016fst z\u00e1kazn\u00edk\u016f. Facebook je <strong>jednodu\u0161e efektivn\u00edm kan\u00e1lem video marketingu<\/strong> a v\u011bt\u0161ina market\u00e9r\u016f tvrd\u00ed, \u017ee <a href=\"https:\/\/databox.com\/the-best-facebook-ad-content\/?utm_source=zest.is&amp;utm_medium=referral&amp;utm_term=zst.5c8445af8100a\" target=\"_blank\" rel=\"noopener\">video reklamy p\u0159ekon\u00e1vaj\u00ed obrazov\u00e9 nebo textov\u00e9 reklamy<\/a> a <strong>dosahuj\u00ed vy\u0161\u0161\u00edho konverzn\u00edho pom\u011bru<\/strong>. Poj\u010fme se spole\u010dn\u011b pono\u0159it do hlubin Facebooku a uk\u00e1zat si krok za krokem, jak vytvo\u0159it video reklamu, kter\u00e1 dos\u00e1hne po\u017eadovan\u00fdch v\u00fdsledk\u016f.<\/p>\n<h2>Z\u00e1kladem \u00fasp\u011bchu je\u2026?<\/h2>\n<p><span style=\"font-size: 18px;\"><strong>Z\u00e1kladn\u00ed esenc\u00ed \u00fasp\u011b\u0161n\u00e9 video kampan\u011b je logicky skv\u011bl\u00e9 video.<\/strong> Nezapome\u0148te na to, \u017ee je video <strong>vizu\u00e1ln\u00edm m\u00e9diem<\/strong> a na Facebooku to plat\u00ed obzvl\u00e1\u0161t\u011b. Mus\u00edte nab\u00eddnout video, jeho\u017e n\u00e1hled bude vy\u010dn\u00edvat z davu jin\u00fdch p\u0159\u00edsp\u011bvk\u016f a u\u017eivatel nedo\u010dkav\u011b s\u00e1hne my\u0161\u00ed na play button. Z\u00e1rove\u0148 <strong>video nem\u016f\u017ee b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e9<\/strong>, mus\u00ed <strong>b\u00fdt k v\u011bci a m\u00edt my\u0161lenku i beze zvuku<\/strong>. <\/span><\/p>\n<h2>Smysl i bez zvuku? V\u00e1\u017en\u011b?<\/h2>\n<p style=\"font-size: 18px;\">Ano, Facebook toti\u017e zjistil, \u017ee a\u017e <a href=\"https:\/\/www.facebook.com\/business\/news\/updated-features-for-video-ads\/?__mref=message_bubble\" target=\"_blank\" rel=\"noopener\">80 % lid\u00ed reagovalo negativn\u011b na automatick\u00e9 p\u0159ehr\u00e1v\u00e1n\u00ed se zvukem<\/a>, a proto jim dali mo\u017enost zvuk ve vide\u00edch vypnout. To zp\u016fsobilo, \u017ee v\u011bt\u0161ina z n\u00e1s <strong>sleduje videa beze zvuku<\/strong>. <strong>Nespol\u00e9hejte se tedy na zvuk<\/strong>, va\u0161e video reklama mus\u00ed b\u00fdt schopn\u00e1 \u0161\u00ed\u0159it poselstv\u00ed i bez n\u011bj. Vy\u0159e\u0161it to m\u016f\u017eete nap\u0159\u00edklad p\u0159id\u00e1n\u00edm titulk\u016f k videu.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/YMeas1TBUwc?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/YMeas1TBUwc?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px;\">Video p\u0159edstavuj\u00edc\u00ed p\u0159\u00edstroj na hubnut\u00ed Emsculpt Neo, kter\u00e9 m\u00e1 smysl i beze zvuku.<\/span><\/p>\n<p style=\"font-size: 18px;\">Odrazme se tedy od toho, \u017ee u\u017e disponujete z\u00e1kladem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklama na Facebooku je oproti jin\u00fdm platform\u00e1m je\u0161t\u011b pom\u011brn\u011b levnou z\u00e1le\u017eitost\u00ed a nav\u00edc velmi dob\u0159e funguje. Nejefektivn\u011bj\u0161\u00edm form\u00e1tem, se kter\u00fdm m\u016f\u017eete na t\u00e9to platform\u011b pracovat, je pr\u00e1v\u011b video reklama. V dne\u0161n\u00edm \u010dl\u00e1nku v\u00e1m jednodu\u0161e vysv\u011btl\u00edme, jak nastavit video kampa\u0148 pr\u00e1v\u011b na t\u00e9to soci\u00e1ln\u00ed s\u00edti. Poj\u010fme na to! V tomto \u010dl\u00e1nku se dozv\u00edte: Kr\u00e1tk\u00e1 historie reklamy &hellip; <a href=\"https:\/\/www.mynd.com\/cs\/blog\/jak-vytvorit-video-reklamu-na-facebooku\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[213,216],"class_list":["post-4328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cs-marketing","tag-cs-marketing","tag-cs-social-media"],"acf":{"minutes":""},"tags_data":[{"id":213,"name":"Marketing"},{"id":216,"name":"Video marketing na soci\u00e1ln\u00edch s\u00edt\u00edch"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/103_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/comments?post=4328"}],"version-history":[{"count":4,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4328\/revisions"}],"predecessor-version":[{"id":14236,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4328\/revisions\/14236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media\/4055"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media?parent=4328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/categories?post=4328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/tags?post=4328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}