{"id":4332,"date":"2021-06-24T00:00:00","date_gmt":"2021-06-23T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/jak-napsat-scenar-pro-vlastni-firemni-video\/"},"modified":"2025-06-11T13:59:47","modified_gmt":"2025-06-11T11:59:47","slug":"jak-napsat-scenar-pro-vlastni-firemni-video","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/cs\/blog\/jak-napsat-scenar-pro-vlastni-firemni-video\/","title":{"rendered":"Jak napsat sc\u00e9n\u00e1\u0159 pro vlastn\u00ed firemn\u00ed video?"},"content":{"rendered":"<p>V\u00edte, co maj\u00ed spole\u010dn\u00e9ho hollywoodsk\u00e9 trh\u00e1ky a v\u00edt\u011bzn\u00e9 marketingov\u00e9 spoty v Cannes Lions? Skv\u011bl\u00fd sc\u00e9n\u00e1\u0159. Pr\u00e1v\u011b ten je z\u00e1kladn\u00edm stavebn\u00edm kamenem, na kter\u00e9m je postaven\u00e9 cel\u00e9 video. V na\u0161em studiu dok\u00e1\u017eeme po mnoha letech zku\u0161enost\u00ed s tvorbou videa \u0159\u00edci, \u017ee vytvo\u0159it dobr\u00fd sc\u00e9n\u00e1\u0159, nen\u00ed jen tak. V tomto \u010dl\u00e1nku se s v\u00e1mi v\u0161ak r\u00e1di pod\u011bl\u00edme o na\u0161e tipy a rady, kter\u00e9 v\u00e1m pom\u016f\u017eou s jeho vytvo\u0159en\u00edm pro va\u0161e vlastn\u00ed firemn\u00ed video.<br \/>\n<strong>Poj\u010fme na to!<\/strong><\/p>\n<p>Ka\u017ed\u00e9 video se skl\u00e1d\u00e1 ze dvou hlavn\u00edch \u010d\u00e1st\u00ed: obsahu a formy.<\/p>\n<p><strong>Obsahem videa je samotn\u00fd sc\u00e9n\u00e1\u0159<\/strong>, jen\u017e obsahuje poselstv\u00ed, kter\u00e9 chcete videem sd\u011blit. Sc\u00e9n\u00e1\u0159 ud\u00e1v\u00e1 strukturu cel\u00e9mu videu, a proto <strong>je jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u010d\u00e1st\u00ed v procesu produkce videa<\/strong>. Na druh\u00e9 stran\u011b forma znamen\u00e1 to, <strong>jak bude toto poselstv\u00ed vizu\u00e1ln\u011b vyobrazeno<\/strong>. Do formy tedy spad\u00e1 design postav, sound design nebo videostyl.<\/p>\n<p>Rovnov\u00e1ha mezi obsahem a formou je tou hlavn\u00ed ingredienc\u00ed, kter\u00e1 se skr\u00fdv\u00e1 za \u00fasp\u011b\u0161n\u00fdm filmov\u00fdm videem<strong>. Jasn\u00fd a poutav\u00fd sc\u00e9n\u00e1\u0159 p\u0159evle\u010den\u00fd do atraktivn\u00edho videostylu p\u0159inese lichotiv\u00e1 \u010d\u00edsla ka\u017ed\u00e9 marketingov\u00e9 kampani.<\/strong><\/p>\n<h2>Lid\u00e9 necht\u011bj\u00ed \u0161esticentimetrov\u00fd vrt\u00e1k<\/h2>\n<p>Ka\u017ed\u00fd produkt n\u011bco vy\u0159e\u0161\u00ed. U\u017e v <a href=\"5-reklam-postavenych-na-pribehu-ktere-si-vas-ziskaji\">minul\u00e9m \u010dl\u00e1nku<\/a> jsme citovali profesora Theodora Levitta podle kter\u00e9ho lid\u00e9 <strong>necht\u011bj\u00ed \u0161esticentimetrov\u00fd vrt\u00e1k, ale \u0161esticentimetrovou d\u00edru<\/strong>. Pokud p\u016fjdeme je\u0161t\u011b v\u00edce do hloubky jeho slov, zjist\u00edme, \u017ee lid\u00e9 vlastn\u011b cht\u011bj\u00ed ten vrt\u00e1k proto, aby mohli p\u0159imontovat poli\u010dku ke zdi a m\u00edt <strong>p\u0159\u00edjemn\u00fd pocit, \u017ee je jejich prostor kone\u010dn\u011b uspo\u0159\u00e1dan\u00fd<\/strong>. Jednodu\u0161e na tomto sv\u011bt\u011b neexistuje v\u00fdrobek, kter\u00fd by nevy\u0159e\u0161il n\u011bjak\u00fd lidsk\u00fd probl\u00e9m.<\/p>\n<p>Sc\u00e9n\u00e1\u0159 videa by m\u011bl tedy div\u00e1kovi <strong>jasn\u011b vysv\u011btlit, jak mu dok\u00e1\u017ee v\u00e1\u0161 produkt nebo slu\u017eba pomoci<\/strong>. Nej\u010dast\u011bj\u0161\u00ed chybou, se kterou se setk\u00e1v\u00e1me, je, \u017ee spole\u010dnosti ve sv\u00fdch vide\u00edch za\u010dnou vyjmenov\u00e1vat mno\u017estv\u00ed vlastnost\u00ed, kter\u00fdmi disponuje jejich super vymakan\u00fd produkt. To je sice hezk\u00e9, ale v\u00e1\u0161 potenci\u00e1ln\u00ed z\u00e1kazn\u00edk je nepot\u0159ebuje zn\u00e1t v\u0161echny nazpam\u011b\u0165, ale <strong>chce jen poc\u00edtit, \u017ee v\u00e1m na n\u011bm z\u00e1le\u017e\u00ed a \u017ee produkt prod\u00e1v\u00e1te proto, abyste mu pomohli vy\u0159e\u0161it jeho ur\u010dit\u00fd probl\u00e9m<\/strong>. Samoz\u0159ejm\u011b je vhodn\u00e9 ve videu zm\u00ednit vlastnosti produktu, ale nejd\u0159\u00edve mus\u00edte z\u00edskat pozornost div\u00e1k\u016f. Jak? Jednodu\u0161e, <strong>za\u010dn\u011bte mluvit o jejich probl\u00e9mu<\/strong>.<\/p>\n<blockquote><p>Rada nad zlato<\/p>\n<p style=\"text-align: center;\">P\u0159edt\u00edm, ne\u017e za\u010dnete ps\u00e1t sc\u00e9n\u00e1\u0159, podrobn\u011b si nastudujte svou c\u00edlovou skupinu a zjist\u011bte, jak\u00e9 jsou jejich radosti a starosti.<\/p>\n<\/blockquote>\n<p>Tento princip si vysv\u011btl\u00edme na explainer videu, kter\u00e9 jsme ned\u00e1vno vytv\u00e1\u0159eli pro spole\u010dnost prod\u00e1vaj\u00edc\u00ed knihu <a href=\"https:\/\/growingupatwork.com\/\" target=\"_blank\" rel=\"noopener\">Growing Up At Work<\/a>. Kniha obsahuje n\u011bkolik tip\u016f, kter\u00e9 pom\u00e1haj\u00ed lidem s n\u00edzk\u00fdm sebev\u011bdom\u00edm k osobn\u00ed transformaci a profesion\u00e1ln\u00edmu r\u016fstu. U\u017e na za\u010d\u00e1tku se div\u00e1k, kter\u00e9ho tr\u00e1p\u00ed n\u011bjak\u00fd probl\u00e9m, dok\u00e1\u017ee ihned ztoto\u017enit s postavou ve videu.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/l2vM7FQOznE?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/l2vM7FQOznE?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px;\">Animovan\u00e9 video u\u017e v prvn\u00edch minut\u00e1ch p\u0159edstavuje probl\u00e9m c\u00edlov\u00e9ho publika<\/span><\/p>\n<h2>Va\u0161e c\u00edlovka = hlavn\u00ed hrdina sc\u00e9n\u00e1\u0159e<\/h2>\n<p>Animace nab\u00edz\u00ed \u00fa\u017easn\u00e9 mo\u017enosti, d\u00edky kter\u00fdm se d\u00e1 vytvo\u0159it <strong>p\u0159esn\u011b takov\u00e1 postava, kter\u00e1 dokonale vystihuje va\u0161e publikum<\/strong>. Z\u00e1rove\u0148 animovan\u00e9 postavy v\u0161eobecn\u011b generuj\u00ed skv\u011blou empatii a d\u016fv\u011bru ve va\u0161i zna\u010dku.<\/p>\n<p>Hlavn\u00ed postavu m\u016f\u017eete <strong>popsat p\u0159\u00edmo ve sc\u00e9n\u00e1\u0159i nebo si ji jednodu\u0161e nakreslit v n\u00e1sledn\u00e9m storyboardu<\/strong>. Pokud zvol\u00edte popis p\u0159\u00edmo ve sc\u00e9n\u00e1\u0159i, sta\u010d\u00ed j\u00ed v\u011bnovat jednu v\u011btu, kde ur\u010d\u00edte z\u00e1kladn\u00ed \u00fadaje. Tak nap\u0159\u00edklad: Toto je Pavel. M\u00e1 33 let a je mana\u017eer marketingov\u00e9ho odd\u011blen\u00ed velk\u00e9ho korpor\u00e1tu v Bratislav\u011b.<\/p>\n<p>Kterou mo\u017enost si zvol\u00edte, je jen na v\u00e1s, ale sv\u00e9 publikum <strong>po\u0159\u00e1dn\u011b poznejte je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se vrhnete na samotn\u00fd sc\u00e9n\u00e1\u0159<\/strong>. Zkuste si zodpov\u011bd\u011bt z\u00e1kladn\u00ed ot\u00e1zky typu, jak vypad\u00e1 va\u0161e persona, kolik m\u00e1 let, kde \u017eije, kde pracuje, jak se obl\u00e9k\u00e1\u2026 <strong>Ka\u017ed\u00e1 takov\u00e1to informace pro v\u00e1s bude p\u0159i n\u00e1sledn\u00e9m psan\u00ed sc\u00e9n\u00e1\u0159e velmi cenn\u00e1.<\/strong><\/p>\n<p>Jako ka\u017ed\u00e1 dobr\u00e1 klasick\u00e1 poh\u00e1dka nebo nejnov\u011bj\u0161\u00ed film na Netflixu, i sc\u00e9n\u00e1\u0159 firemn\u00edho videa mus\u00ed m\u00edt \u00favod, j\u00e1dro a z\u00e1v\u011br. Jde o <strong>klasickou strukturu sc\u00e9n\u00e1\u0159e, d\u00edky kter\u00e9 dok\u00e1\u017eou p\u0159\u00edb\u011bhy div\u00e1ka zaujmout a udr\u017eet si jeho pozornost a\u017e do konce. <\/strong><\/p>\n<h2>\u00davod \u2013 PROBL\u00c9M<\/h2>\n<p>Hned v \u00favodu je t\u0159eba odpov\u011bd\u011bt na ot\u00e1zku: <strong>\u201cJak\u00fd probl\u00e9m \u0159e\u0161\u00ed v\u00e1\u0161 produkt nebo slu\u017eba?\u201c<\/strong><\/p>\n<p>Jak u\u017e jsme nast\u00ednili, <strong>nab\u00eddnout \u0159e\u0161en\u00ed probl\u00e9mu, kter\u00fdm se va\u0161e publikum tr\u00e1p\u00ed, je z\u00e1kladn\u00ed slo\u017ekou \u00fasp\u011bchu<\/strong>. V \u00favodn\u00ed \u010d\u00e1sti videa se zam\u011b\u0159te na publikum a p\u0159edstavte jeho probl\u00e9m, ale zat\u00edm nezobrazujte zna\u010dku ani vlastnosti produktu.<\/p>\n<p>Probl\u00e9m logicky upout\u00e1 recipienta, kter\u00fd se s n\u00edm ztoto\u017e\u0148uje. Jako p\u0159\u00edklad si vezm\u011bme toto animovan\u00e9 video ve stylu Whiteboard, kter\u00e9 jsme vytvo\u0159ili pro spole\u010dnost <a href=\"https:\/\/www.alptracker-ag.ch\/\" target=\"_blank\" rel=\"noopener\">Alptracker<\/a>. \u00davodn\u00ed \u010d\u00e1st videa, kdy se \u0159e\u0161\u00ed probl\u00e9m div\u00e1ka, trv\u00e1 20 vte\u0159in. Video promlouv\u00e1 k farm\u00e1\u0159\u016fm a <strong>\u0159e\u0161\u00ed jejich starosti \u2013 maj\u00ed strach o bezpe\u010d\u00ed a zdrav\u00ed sv\u00fdch zv\u00ed\u0159at<\/strong>. Neust\u00e1le na n\u011b mysl\u00ed a cht\u011bli by je m\u00edt pod 24hodinovou kontrolou.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/QZVX5SfTRKY?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/QZVX5SfTRKY?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px;\">Animovan\u00e9 video promlouv\u00e1 k farm\u00e1\u0159\u016fm a nab\u00edz\u00ed jim produkt, d\u00edky kter\u00e9mu budou m\u00edt pokoj na du\u0161i<\/span><\/p>\n<h2>J\u00e1dro \u2013 \u0158E\u0160EN\u00cd?<\/h2>\n<p>Po tom, co jste div\u00e1kovi p\u0159edest\u0159eli jeho probl\u00e9m, mu mus\u00edte vysv\u011btlit, <strong>jak mu um\u00edte pomoci<\/strong>. V uk\u00e1zce v\u00fd\u0161e se div\u00e1kovi po 25 vte\u0159in\u00e1ch prezentuje \u0159e\u0161en\u00ed jeho probl\u00e9mu \u2013 sledovac\u00ed syst\u00e9m od Alptracker.<\/p>\n<p>Pozornost lid\u00ed rok od roku kles\u00e1, a proto mus\u00ed b\u00fdt j\u00e1dro va\u0161eho videa p\u0159\u00edm\u00e9 a p\u0159esv\u011bd\u010div\u00e9. Zahr\u0148te v n\u011bm <strong>jen ty nejd\u016fle\u017eit\u011bj\u0161\u00ed informace<\/strong>. Pro v\u0161echny dal\u0161\u00ed podrobnosti se m\u016f\u017eete odk\u00e1zat na v\u00e1\u0161 web nebo soci\u00e1ln\u00ed s\u00edt\u011b.<\/p>\n<h2>Z\u00e1v\u011br \u2013 VY<\/h2>\n<p>Mo\u017en\u00e1 v\u00e1s zklameme, ale nejste jedin\u00ed, kdo dok\u00e1\u017e\u00ed vy\u0159e\u0161it probl\u00e9m va\u0161eho div\u00e1ka. Va\u0161e konkurence nezah\u00e1l\u00ed a stejn\u011b jako vy nab\u00edz\u00ed \u0159e\u0161en\u00ed. Proto v z\u00e1v\u011bru videa, kdy\u017e u\u017e jste z\u00edskali pozornost publika, <strong>odprezentujte funkce va\u0161eho produktu<\/strong>. Uka\u017ete div\u00e1k\u016fm v pln\u00e9 kr\u00e1se, \u010d\u00edm se v\u00e1\u0161 produkt, na rozd\u00edl od konkurence, m\u016f\u017ee py\u0161nit. V p\u0159\u00edpad\u011b v\u00fd\u0161e uveden\u00e9ho sledovac\u00edho za\u0159\u00edzen\u00ed Alptracker, to m\u016f\u017ee b\u00fdt energetick\u00e1 \u00faspornost, cena nebo dosah.<\/p>\n<p>Mezi j\u00e1drem a z\u00e1v\u011brem je tenk\u00e1 hranice a \u010dasto u\u017e zp\u016fsob \u0159e\u0161en\u00ed probl\u00e9mu nab\u00edz\u00ed odpov\u011b\u010f na ot\u00e1zku \u201cpro\u010d?\u201c. Ale \u0159e\u010deno polopat\u011b, z\u00e1v\u011bre\u010dn\u00e1 \u010d\u00e1st videa je prodejn\u00ed, a proto mus\u00ed b\u00fdt co nejkrat\u0161\u00ed. Mus\u00ed se t\u00fdkat vlastnost\u00ed va\u0161eho produktu a va\u0161\u00ed zna\u010dky.<\/p>\n<h2>Video bez v\u00fdzvy k akci je jako zav\u0159en\u00fd obchod<\/h2>\n<p>Tato klasick\u00e1 struktura videa obvykle funguje nejl\u00e9pe, ale je\u0161t\u011b nejsme na konci! Po zhl\u00e9dnut\u00ed videa samoz\u0159ejm\u011b chcete, aby <strong>div\u00e1k vykonal \u017e\u00e1douc\u00ed akci<\/strong>. M\u016f\u017ee to b\u00fdt n\u00e1kup prezentovan\u00e9ho produktu nebo slu\u017eby, sta\u017een\u00ed appky nebo sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Abyste toho dos\u00e1hli, nezapome\u0148te na konec sc\u00e9n\u00e1\u0159e p\u0159idat p\u0159esv\u011bd\u010divou <strong>CTA \u2013 v\u00fdzvu k akci<\/strong>. Takov\u00e1to \u201ccall-to-action\u201c m\u016f\u017ee zn\u00edt r\u016fzn\u011b \u2013 \u201cZjistit v\u00edce\u201c, \u201cSt\u00e1hnout\u201c nebo \u201cVyzkou\u0161et bezplatnou verzi\u201c.<\/p>\n<p>Nap\u0159\u00edklad toto explainer video, kter\u00e9 prezentuje drink pro hr\u00e1\u010de, obsahuje v z\u00e1v\u011bru, konkr\u00e9tn\u011b v \u010dase 1:28, velmi povedenou v\u00fdzvu k akci &#8222;Treat yourself to one now. LevlUp Gaming drink.&#8220;<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/8EdizWI8GGM?start=87&amp;feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/8EdizWI8GGM?start=87&amp;feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 10px;\">Animovan\u00e9 video ve stylu Flat Motion obsahuje v z\u00e1v\u011bru v\u00fdsti\u017enou v\u00fdzvu k akci<\/span><\/p>\n<p>D\u016fle\u017eit\u00e9 je <strong>uv\u00e9st pouze jednu v\u00fdzvu<\/strong>, abyste div\u00e1ky zbyte\u010dn\u011b nezm\u00e1tli. M\u016f\u017ee se st\u00e1t, \u017ee va\u0161e marketingov\u00e1 akce vy\u017eaduje r\u016fzn\u00e9 v\u00fdzvy. V tom p\u0159\u00edpad\u011b je lep\u0161\u00ed vytvo\u0159it n\u011bkolik verz\u00ed toho stejn\u00e9ho videa a p\u0159idat do nich jinou CTA.<\/p>\n<h2>M\u016f\u017eeme ps\u00e1t, kolik chceme?<\/h2>\n<p>Firemn\u00ed video by m\u011blo b\u00fdt <strong>dostate\u010dn\u011b dlouh\u00e9 na to, abyste jasn\u011b vysv\u011btlili ideu produktu nebo slu\u017eby a rozvinuli p\u0159\u00edb\u011bh<\/strong>. Na druhou stranu by m\u011blo b\u00fdt <strong>dostate\u010dn\u011b kr\u00e1tk\u00e9 na to, aby se div\u00e1ci neza\u010dali nudit a nep\u0159estali se na video d\u00edvat d\u0159\u00edv, ne\u017e se dostanou ke vzpom\u00ednan\u00e9 v\u00fdzv\u011b<\/strong>. Z na\u0161ich osmilet\u00fdch zku\u0161enost\u00ed, kdy jsme vytvo\u0159ili tis\u00edce animovan\u00fdch vide\u00ed, m\u016f\u017eeme s jistotou \u0159\u00edci, \u017ee pr\u00e1v\u011b <strong>90 vte\u0159in je ide\u00e1ln\u00ed d\u00e9lka sc\u00e9n\u00e1\u0159e explainer videa<\/strong>.<\/p>\n<p>Mo\u017en\u00e1 te\u010f zved\u00e1te obo\u010d\u00ed a pt\u00e1te se, jak je vlastn\u011b mo\u017en\u00e9 zm\u011b\u0159it d\u00e9lku videa v procesu psan\u00ed sc\u00e9n\u00e1\u0159e. Podle na\u0161ich p\u0159edpoklad\u016f se <strong>jedna minuta videa rovn\u00e1 p\u0159ibli\u017en\u011b 120 napsan\u00fdm slov\u016fm<\/strong>. Samoz\u0159ejm\u011b pokud bereme ohled na to, \u017ee se tato slova \u010dtou pr\u016fm\u011brnou rychlost\u00ed. A nyn\u00ed p\u0159ich\u00e1z\u00ed na \u0159adu jednoduch\u00e1 matematika \u2013 pro 90sekundov\u00e9 video pot\u0159ebujete napsat sc\u00e9n\u00e1\u0159 obsahuj\u00edc\u00ed 180 slov.<\/p>\n<h2>Tvrd\u00e1 pr\u00e1ce se vypl\u00e1c\u00ed<\/h2>\n<p>Netrp\u011bliv\u011b p\u00ed\u0161ete z\u00e1v\u011br sc\u00e9n\u00e1\u0159e a u\u017e se nem\u016f\u017eete do\u010dkat, a\u017e ho po\u0161lete sv\u00fdm koleg\u016fm a p\u0159\u00e1tel\u016fm? V tuto chv\u00edli byste m\u011bli zabrzdit. <strong>Je\u0161t\u011b nikdy se toti\u017e nestalo, \u017ee by skv\u011bl\u00fd sc\u00e9n\u00e1\u0159 videa vznikl na prvn\u00ed pokus<\/strong>. Je nevyhnuteln\u00e9, abyste si ho p\u0159e\u010detli n\u011bkolikr\u00e1t a vykonali ur\u010dit\u00e9 zm\u011bny.<\/p>\n<ul>\n<li>Zkontrolujte si strukturu sc\u00e9n\u00e1\u0159e. Nen\u00ed n\u011bkter\u00e1 \u010d\u00e1st p\u0159\u00edli\u0161 dlouh\u00e1 nebo kr\u00e1tk\u00e1?<\/li>\n<li>Zkuste je\u0161t\u011b v\u00edce zjednodu\u0161it nebo pos\u00edlit hlavn\u00ed my\u0161lenky videa.<\/li>\n<li>Nebojte se oko\u0159enit sv\u00e9 video o <a href=\"jak-pridat-humor-do-sve-videoreklamy\">humorn\u00e9 vsuvky<\/a>.<\/li>\n<li>Ujist\u011bte se, \u017ee sc\u00e9n\u00e1\u0159 nen\u00ed p\u0159\u00edli\u0161 p\u0159esycen\u00fd informacemi o produktu.<\/li>\n<li>P\u0159e\u010dt\u011bte ho nahlas zainteresovan\u00fdm lidem a ujist\u011bte se tak, \u017ee bude va\u0161e my\u0161lenka pochopen\u00e1.<\/li>\n<li>Vysp\u011bte se na to a projd\u011bte si sc\u00e9n\u00e1\u0159 n\u00e1sleduj\u00edc\u00ed den.<\/li>\n<\/ul>\n<h2>A je to!<\/h2>\n<p>V\u011b\u0159\u00edme, \u017ee v\u00e1m n\u00e1\u0161 \u010dl\u00e1nek poskytl dostate\u010dn\u00e9 mno\u017estv\u00ed informac\u00ed na to, abyste se mohli s radost\u00ed pustit do psan\u00ed va\u0161eho prvn\u00edho sc\u00e9n\u00e1\u0159e. Pokud m\u00e1te jak\u00e9koliv ot\u00e1zky ohledn\u011b psan\u00ed sc\u00e9n\u00e1\u0159e nebo v\u0161eobecn\u011b o videotvorb\u011b, budeme r\u00e1di,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edte, co maj\u00ed spole\u010dn\u00e9ho hollywoodsk\u00e9 trh\u00e1ky a v\u00edt\u011bzn\u00e9 marketingov\u00e9 spoty v Cannes Lions? Skv\u011bl\u00fd sc\u00e9n\u00e1\u0159. Pr\u00e1v\u011b ten je z\u00e1kladn\u00edm stavebn\u00edm kamenem, na kter\u00e9m je postaven\u00e9 cel\u00e9 video. V na\u0161em studiu dok\u00e1\u017eeme po mnoha letech zku\u0161enost\u00ed s tvorbou videa \u0159\u00edci, \u017ee vytvo\u0159it dobr\u00fd sc\u00e9n\u00e1\u0159, nen\u00ed jen tak. V tomto \u010dl\u00e1nku se s v\u00e1mi v\u0161ak r\u00e1di pod\u011bl\u00edme &hellip; <a href=\"https:\/\/www.mynd.com\/cs\/blog\/jak-napsat-scenar-pro-vlastni-firemni-video\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":3930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[214],"class_list":["post-4332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cs-video","tag-cs-video"],"acf":{"minutes":""},"tags_data":[{"id":214,"name":"Video"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/020_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/comments?post=4332"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4332\/revisions"}],"predecessor-version":[{"id":15084,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4332\/revisions\/15084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media\/3930"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media?parent=4332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/categories?post=4332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/tags?post=4332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}