{"id":4334,"date":"2021-07-08T00:00:00","date_gmt":"2021-07-07T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/desatero-seo-prikazani-pro-youtube-video\/"},"modified":"2025-06-02T16:42:21","modified_gmt":"2025-06-02T14:42:21","slug":"desatero-seo-prikazani-pro-youtube-video","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/cs\/blog\/desatero-seo-prikazani-pro-youtube-video\/","title":{"rendered":"Desatero SEO p\u0159ik\u00e1z\u00e1n\u00ed pro YouTube video"},"content":{"rendered":"<p>YouTube se stal neuv\u011b\u0159iteln\u011b rychle, hned po sv\u00e9m samotn\u00e9m vlastn\u00edkovi Googlu, <strong>druh\u00fdm nejv\u011bt\u0161\u00edm vyhled\u00e1va\u010dem na sv\u011bt\u011b<\/strong>. Z\u00e1rove\u0148 se m\u016f\u017ee py\u0161nit v\u00edce ne\u017e <a href=\"https:\/\/blog.youtube\/press\/\" target=\"_blank\" rel=\"noopener\">2 miliardami aktivn\u00edch u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b<\/a>.<\/p>\n<p>To jsou celkem dosta\u010duj\u00edc\u00ed argumenty k tomu, abyste <strong>byli na t\u00e9to platform\u011b vid\u011bt<\/strong>, nemysl\u00edte?<\/p>\n<p>B\u00fdt vid\u011bt v\u0161ak nen\u00ed jen tak jednoduch\u00e9. Abyste se dostali na prvn\u00ed p\u0159\u00ed\u010dky, mus\u00edte se tro\u0161ku zapotit p\u0159i SEO \u2013 optimalizaci pro vyhled\u00e1va\u010de. <strong>V tomto \u010dl\u00e1nku v\u00e1m p\u0159ineseme n\u011bkolik tip\u016f, jak dostat sv\u00e1 videa na vy\u0161\u0161\u00ed p\u0159\u00ed\u010dky, a zajistit si tak lep\u0161\u00ed marketingov\u00e9 v\u00fdsledky<\/strong>. Nebojte se, nebudeme v\u00e1m motat hlavy pokro\u010dil\u00fdmi optimalizacemi nebo HTML jazykem.<\/p>\n<p><span id=\"a-co-to-vlastne-seo-je\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#a-co-to-vlastne-seo-je\" title=\"Direct link to A co to vlastn\u011b SEO je?\" aria-label=\"Direct link to A co to vlastn\u011b SEO je?\"><\/a> A co to vlastn\u011b SEO je?<\/h2>\n<p>Pokud nejste market\u00e9\u0159i, tak pro v\u00e1s bude zkratka SEO pravd\u011bpodobn\u011b nezn\u00e1mou. Nejedn\u00e1 se v\u0161ak o nic slo\u017eit\u00e9ho, jde o <strong>\u201esearch engine optimalization\u201c<\/strong>, tedy o <strong>optimalizaci pro vyhled\u00e1va\u010de.<\/strong> Co to v\u0161ak znamen\u00e1?<\/p>\n<p>V p\u0159\u00edpad\u011b YouTube <strong>jde o nastaven\u00ed videa tak, aby se ve vyhled\u00e1v\u00e1n\u00ed um\u00edstilo na vy\u0161\u0161\u00edch pozic\u00edch, a bylo tak na o\u010d\u00edch va\u0161im potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, kdy\u017e budou vyhled\u00e1vat n\u011bco spojen\u00e9ho s va\u0161\u00edm byznysem. <\/strong><\/p>\n<p>Vezm\u011bme si nap\u0159\u00edklad, \u017ee jste prodejci k\u00e1vovar\u016f a na YouTube pravideln\u011b p\u0159id\u00e1v\u00e1te produktov\u00e1 videa. Nepochybn\u011b chcete, aby tato videa objevili nap\u0159\u00edklad ti, kte\u0159\u00ed na YouTube hledaj\u00ed kl\u00ed\u010dov\u00e9 slovo jako je \u201enejl\u00e9pe hodnocen\u00fd k\u00e1vovar 2021\u201c, \u201ejak si p\u0159ipravit chutnou k\u00e1vu\u201c a podobn\u011b. SEO v\u00e1m s t\u00edm pom\u016f\u017ee.<\/p>\n<p>Po kr\u00e1tk\u00e9m p\u0159edstaven\u00ed poj\u010fme na samotn\u00e1 SEO p\u0159ik\u00e1z\u00e1n\u00ed, kter\u00e1 v\u00e1m pom\u016f\u017eou s t\u00edm, aby va\u0161e video vyb\u011bhlo vzh\u016fru po pomysln\u00fdch YouTube sch\u016fdk\u00e1ch:<\/p>\n<p><span id=\"1-neopovrhuj-klicovymi-slovy\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#1-neopovrhuj-klicovymi-slovy\" title=\"Direct link to 1. Neopovrhuj kl\u00ed\u010dov\u00fdmi slovy\" aria-label=\"Direct link to 1. Neopovrhuj kl\u00ed\u010dov\u00fdmi slovy\"><\/a> 1. Neopovrhuj kl\u00ed\u010dov\u00fdmi slovy<\/h2>\n<p>Kdy\u017e se rozhodnete p\u0159iv\u00e9st sv\u00e9 video na sv\u011btlo sv\u011bta, v prvn\u00edm kroku je t\u0159eba zjistit, <strong>kter\u00e1 slova nebo fr\u00e1ze spojen\u00e9 s va\u0161\u00edm byznysem lid\u00e9 vyhled\u00e1vaj\u00ed<\/strong>. Google nab\u00edz\u00ed skv\u011bl\u00fd n\u00e1stroj \u201e<a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov<\/a>\u201c, pomoc\u00ed kter\u00e9ho dok\u00e1\u017eete zjistit <strong>objem vyhled\u00e1v\u00e1n\u00ed dan\u00e9ho slova za m\u011bs\u00edc<\/strong>.<\/p>\n<p>P\u0159edstavte si t\u0159eba, \u017ee jste mal\u00e1 pra\u017e\u00edrna k\u00e1vy a na sv\u00e9 YouTube chcete p\u0159idat video o va\u0161\u00ed nov\u00e9 odr\u016fd\u011b zrnkov\u00e9 k\u00e1vy. Do pl\u00e1nova\u010de si m\u016f\u017eete napsat nap\u0159\u00edklad tato kl\u00ed\u010dov\u00e1 slova:<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/objem-klucovych-slov-cesko-453c00f6.png\" alt=\"objem-klucovych-slov-cesko\" width=\"383\" data-image=\"20mf6l65mdg0\" loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px\">Objem vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov spojen\u00fdch s k\u00e1vou v \u010cesk\u00e9 republice<\/span><\/p>\n<p>D\u00edky n\u00e1stroji zjist\u00edte <strong>pr\u016fm\u011brn\u00fd po\u010det vyhled\u00e1v\u00e1n\u00ed dan\u00fdch slov ve vybran\u00e9 lokalit\u011b<\/strong>. Kdy\u017e si zvol\u00edte kl\u00ed\u010dov\u00e9 slovo, nezapome\u0148te ho pou\u017e\u00edt v ka\u017ed\u00e9m textov\u00e9m poli jako je n\u00e1zev, popis nebo tagy. O tom v\u0161ak bude je\u0161t\u011b \u0159e\u010d n\u00ed\u017ee.<\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> Nevyb\u00edrejte si nejvyhled\u00e1van\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e9 slovo. Je jednodu\u0161\u0161\u00ed bojovat s v\u00edce specifick\u00fdmi kl\u00ed\u010dov\u00fdmi slovy \u2013 v tomto p\u0159\u00edpad\u011b s fr\u00e1z\u00ed \u201enejlep\u0161\u00ed zrnkov\u00e1 k\u00e1va\u201c.<\/p>\n<p><span id=\"2-nevezmes-dalsi-slovo-v-nazvu-nadarmo\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#2-nevezmes-dalsi-slovo-v-nazvu-nadarmo\" title=\"Direct link to 2. Nevezme\u0161 dal\u0161\u00ed slovo v n\u00e1zvu nadarmo\" aria-label=\"Direct link to 2. Nevezme\u0161 dal\u0161\u00ed slovo v n\u00e1zvu nadarmo\"><\/a> 2. Nevezme\u0161 dal\u0161\u00ed slovo v n\u00e1zvu nadarmo<\/h2>\n<p>Headline videa <strong>pom\u00e1h\u00e1 div\u00e1k\u016fm pochopit v\u00e1\u0161 obsah<\/strong>. M\u011bl by obsahovat specifick\u00e9 kl\u00ed\u010dov\u00e9 slovo spolu s va\u0161\u00edm hlavn\u00edm kl\u00ed\u010dov\u00fdm slovem.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/SniCC81mka20obrazovky202021-06-1520o2010.25.11-10fa4430.png\" alt=\"Sni\u0301mka obrazovky 2021-06-15 o 10.25.11\" width=\"650\" data-image=\"1lc2y973td4n\" loading=\"lazy\"><\/figure>\n<p style=\"font-size: 12px; text-align: center\">N\u00e1zev jednoho z na\u0161ich vide\u00ed, kter\u00fd vyzdvihuje jeho samotn\u00fd obsah<\/p>\n<p>N\u00e1zvy by m\u011bly b\u00fdt stru\u010dn\u00e9 a obsahovat <strong>m\u00e9n\u011b ne\u017e 66 znak\u016f<\/strong>. YouTube v\u00e1m sice povol\u00ed p\u0159idat nadpis do 100 znak\u016f, ale n\u00e1zev bude ve vyhled\u00e1v\u00e1n\u00ed zkr\u00e1cen\u00fd. Z\u00e1rove\u0148 je po \u010dase nutn\u00e9 vracet se k n\u00e1zv\u016fm a aktualizovat je tak, aby z\u016fstaly relevantn\u00ed a nad\u00e1le p\u0159itahovaly pozornost div\u00e1k\u016f.<\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> Pokud jste uva\u017eovali nad chytlav\u00fdm nadpisem, kter\u00fd div\u00e1ka p\u0159inut\u00ed kliknout na video, ale nekoreluje s obsahem va\u0161eho videa, rychle na n\u011bj zapome\u0148te. Takov\u00fdto trik negativn\u011b ovlivn\u00ed \u010das sledov\u00e1n\u00ed videa, co\u017e bude m\u00edt negativn\u00ed dopad na jeho v\u00fdsledky v \u017eeb\u0159\u00ed\u010dku vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p><span id=\"3-cti-long-tail-fraze\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#3-cti-long-tail-fraze\" title=\"Direct link to 3. Cti long-tail fr\u00e1ze\" aria-label=\"Direct link to 3. Cti long-tail fr\u00e1ze\"><\/a> 3. Cti long-tail fr\u00e1ze<\/h2>\n<p>Jak u\u017e jsme v p\u0159edchoz\u00edch p\u0159ik\u00e1z\u00e1n\u00edch nast\u00ednili, m\u011bli byste se zam\u011b\u0159it na <strong>specifick\u00e1 kl\u00ed\u010dov\u00e1 slova tzv. long-tail fr\u00e1ze<\/strong>. Ta kr\u00e1tk\u00e1, v\u0161eobecn\u00e1 kl\u00ed\u010dov\u00e1 slova typu \u201ek\u00e1va\u201c jsou sice ve vyhled\u00e1v\u00e1n\u00ed velmi popul\u00e1rn\u00ed, ale automaticky <strong>znamenaj\u00ed vysokou konkurenci<\/strong>.<\/p>\n<p>Na druhou stranu long-tail fr\u00e1ze, jako je nap\u0159\u00edklad \u201enejlep\u0161\u00ed zrnkov\u00e1 k\u00e1va\u201c sice shroma\u017e\u010fuj\u00ed m\u00e9n\u011b vyhled\u00e1v\u00e1n\u00ed, ale <strong>je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou pro va\u0161i strategii videa p\u0159\u00ednosn\u011bj\u0161\u00ed. Daj\u00ed se l\u00e9pe p\u0159izp\u016fsobit obsahu videa, a tak jsou logicky relevantn\u011bj\u0161\u00ed.<\/strong><\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> P\u0159ed p\u0159id\u00e1n\u00edm va\u0161eho videa zkuste zadat do vyhled\u00e1va\u010de v\u0161eobecn\u00e9 kl\u00ed\u010dov\u00e9 slovo souvisej\u00edc\u00ed s t\u00e9matem va\u0161eho videa. YouTube v\u00e1m zobraz\u00ed n\u00e1vrhy jak doplnit va\u0161i v\u011btu \u2013 skv\u011bl\u00fd tip, jak vybrat kl\u00ed\u010dov\u00e9 slovo s \u201edlouh\u00fdm ocasem\u201c.<\/p>\n<p><span id=\"4-pomni-aby-byla-tvoje-miniatura-atraktivni\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#4-pomni-aby-byla-tvoje-miniatura-atraktivni\" title=\"Direct link to 4. Pomni, aby byla tvoje miniatura atraktivn\u00ed\" aria-label=\"Direct link to 4. Pomni, aby byla tvoje miniatura atraktivn\u00ed\"><\/a> 4. Pomni, aby byla tvoje miniatura atraktivn\u00ed<\/h2>\n<p>Statick\u00e9 obr\u00e1zky, kter\u00e9 slou\u017e\u00ed jako n\u00e1hled va\u0161eho videa, jsou <strong>velmi siln\u00fdmi marketingov\u00fdmi a SEO prvky<\/strong>, a proto je mus\u00edte volit uv\u00e1\u017eliv\u011b. YouTube v\u00e1m sice vybere n\u00e1hodnou miniaturu, ale ne v\u017edy je vhodn\u00e1.<\/p>\n<p>Stejn\u011b jako nadpis i miniatura by m\u011bla <strong>jasn\u011b prezentovat obsah videa<\/strong>. Pokud vyberete obr\u00e1zek, kter\u00fd p\u0159im\u011bje lidi kliknout, ale nebude relevantn\u00ed k obsahu videa, tak negativn\u011b ovlivn\u00edte sledovanost videa.<\/p>\n<p>V p\u0159\u00edpad\u011b, \u017ee publikujete hran\u00e9 video, kde jsou hlavn\u00edmi postavami lid\u00e9, doporu\u010dujeme pou\u017e\u00edt detailn\u00ed z\u00e1b\u011bry tv\u00e1\u0159e. V\u0161eobecn\u011b plat\u00ed, \u017ee <strong>lidsk\u00e9 tv\u00e1\u0159e p\u0159itahuj\u00ed pozornost<\/strong>.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/thumbnail-youtube-573c70ff.png\" alt=\"thumbnail-youtube\" width=\"732\" data-image=\"y729cb4acwma\" loading=\"lazy\"><\/figure>\n<p style=\"font-size: 12px; text-align: center\">Uk\u00e1zka v\u00fdb\u011bru thumbnailu pro video<\/p>\n<p>Nezapome\u0148te na <strong>spr\u00e1vn\u00e9 rozli\u0161en\u00ed (minim\u00e1ln\u011b 640&#215;360 px)<\/strong>. Pokud pou\u017eijete n\u00edzk\u00e9, va\u0161e miniatura bude rozmazan\u00e1. A kdo se chce d\u00edvat na nekvalitn\u00ed video? Z\u00e1rove\u0148 se ujist\u011bte, zda va\u0161e miniatura vypad\u00e1 dob\u0159e na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch (TV, iPad, mobil\u2026). Berte ohled na to, \u017ee se miniatura zobraz\u00ed mal\u00e1 a bude obklopen\u00e1 dal\u0161\u00edmi atraktivn\u00edmi obr\u00e1zky.<\/p>\n<p><strong>N\u00e1\u0161 tip<\/strong>: M\u00e1te doslova jen p\u00e1r vte\u0159in na to, aby v\u00e1\u0161 thumbnail zaujal. Proto se sna\u017ete, aby byl obr\u00e1zek co nejjednodu\u0161\u0161\u00ed. Nepou\u017e\u00edvejte vizu\u00e1ly, na kter\u00fdch je mno\u017estv\u00ed objekt\u016f nebo kde pozad\u00ed soupe\u0159\u00ed s pop\u0159ed\u00edm.<\/p>\n<p><span id=\"5-neodflaknes-popis-videa-sveho\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#5-neodflaknes-popis-videa-sveho\" title=\"Direct link to 5. Neodfl\u00e1kne\u0161 popis videa sv\u00e9ho\" aria-label=\"Direct link to 5. Neodfl\u00e1kne\u0161 popis videa sv\u00e9ho\"><\/a> 5. Neodfl\u00e1kne\u0161 popis videa sv\u00e9ho<\/h2>\n<p>Vyhled\u00e1va\u010de v\u0161eobecn\u011b t\u011b\u017ece rozum\u00ed audiovizu\u00e1ln\u00edmu obsahu. Jak to vy\u0159e\u0161it<strong>? Zachr\u00e1n\u00ed v\u00e1s pol\u00ed\u010dko \u201epopis\u201c. <\/strong><\/p>\n<p>D\u00edky dlouh\u00e9mu popisu bude va\u0161e video pro \u201eroboty\u201c srozumiteln\u011bj\u0161\u00ed. YouTube umo\u017e\u0148uje do popisku p\u0159idat a\u017e 5000 znak\u016f. M\u016f\u017eete tedy pod popis p\u0159idat \u00fapln\u00fd p\u0159epis obsahu videa, \u010d\u00edm\u017e um\u00edst\u00edte <strong>velk\u00e9 mno\u017estv\u00ed relevantn\u00edch kl\u00ed\u010dov\u00fdch slov<\/strong>. Nebu\u010fte v\u0161ak p\u0159\u00edli\u0161 dot\u011brn\u00ed nebo prodejn\u00ed.<\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> Do popisu doporu\u010dujeme um\u00edstit link na va\u0161i webovou str\u00e1nku. Pokud jste aktivn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, doporu\u010dujeme p\u0159idat odkazy i na n\u011b.<\/p>\n<p><span id=\"6-nezanedbas-tagy-videa-sveho\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#6-nezanedbas-tagy-videa-sveho\" title=\"Direct link to 6. Nezanedb\u00e1\u0161 tagy videa sv\u00e9ho\" aria-label=\"Direct link to 6. Nezanedb\u00e1\u0161 tagy videa sv\u00e9ho\"><\/a> 6. Nezanedb\u00e1\u0161 tagy videa sv\u00e9ho<\/h2>\n<p>Tagy videa u\u017e nejsou tak d\u016fle\u017eit\u00e9 jako p\u0159ed n\u011bkolika roky, ale st\u00e1le dok\u00e1\u017e\u00ed p\u0159isp\u011bt va\u0161emu SEO. Jde o <strong>dopl\u0148kov\u00e1 kl\u00ed\u010dov\u00e1 slova, d\u00edky kter\u00fdm v\u00e1s vyhled\u00e1va\u010de poznaj\u00ed zase o n\u011bco l\u00e9pe<\/strong>. Stejn\u011b jako n\u00e1zev videa i tagy by m\u011bly podrobn\u011b popsat p\u0159edm\u011bt videa.<\/p>\n<p><span style=\"font-size: 1.125rem\"><\/span><\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/SniCC81mka20obrazovky202021-06-2320o2014.31.35-26599578.png\" alt=\"Sni\u0301mka obrazovky 2021-06-23 o 14.31.35\" width=\"710\" data-image=\"f3e9kxr1pteu\" loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px\">Uk\u00e1zka tag\u016f jednoho animovan\u00e9ho videa na na\u0161em YouTube kan\u00e1lu<\/span><\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> Pro je\u0161t\u011b o n\u011bco rafinovan\u011bj\u0161\u00ed SEO optimalizaci doporu\u010dujeme pou\u017e\u00edt jako tagy i p\u0159eklepy na zac\u00edlen\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e1 se \u010dasto p\u00ed\u0161ou nespr\u00e1vn\u011b.<\/p>\n<p><span id=\"7-nepouzijes-clickbaity\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#7-nepouzijes-clickbaity\" title=\"Direct link to 7. Nepou\u017eije\u0161 clickbaity\" aria-label=\"Direct link to 7. Nepou\u017eije\u0161 clickbaity\"><\/a> 7. Nepou\u017eije\u0161 clickbaity<\/h2>\n<p> Ur\u010dit\u011b se n\u011bkdy stalo i v\u00e1m, \u017ee jste hledali video na ur\u010dit\u00e9 t\u00e9ma a po spu\u0161t\u011bn\u00ed jednoho videa z v\u00fdsledk\u016f jste zjistili, \u017ee je video na m\u00edle vzd\u00e1len\u00e9 od t\u00e9matu, o kter\u00e9 m\u00e1te z\u00e1jem.<\/p>\n<p>Tyto neslavn\u011b zn\u00e1m\u00e9 clickbaity <strong>sice dos\u00e1hnou vysok\u00e9 m\u00edry proklik\u016f, ale na druhou stranu z\u00edskaj\u00ed i mno\u017estv\u00ed negativn\u00edch reakc\u00ed <\/strong>a co h\u016f\u0159, z\u00e1rove\u0148 i obrovskou m\u00edru odchod\u016f. YouTube v\u00e1s za to bude <strong>penalizovat ni\u017e\u0161\u00ed pozic\u00ed a nakonec va\u0161e video \u00fapln\u011b pochov\u00e1<\/strong>.<\/p>\n<p><span id=\"8-cti-divaka-sveho\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#8-cti-divaka-sveho\" title=\"Direct link to 8. Cti div\u00e1ka sv\u00e9ho\" aria-label=\"Direct link to 8. Cti div\u00e1ka sv\u00e9ho\"><\/a> 8. Cti div\u00e1ka sv\u00e9ho<\/h2>\n<p>Zapojen\u00ed div\u00e1k\u016f videa je jedn\u00edm ze <strong>SEO faktor\u016f, kter\u00e9 dok\u00e1\u017e\u00ed ovlivnit va\u0161e um\u00edst\u011bn\u00ed nejv\u00fdrazn\u011bji<\/strong>. Bohu\u017eel, tato metrika je jednou z nejh\u016f\u0159e kontrolovateln\u00fdch. V\u017edy\u0165 zapojen\u00ed div\u00e1k\u016f z\u00e1vis\u00ed v\u00edce m\u00e9n\u011b na nich ne\u017e na v\u00e1s samotn\u00fdch. Navzdory tomu se je <strong>sna\u017ete podn\u00edtit k zanech\u00e1n\u00ed koment\u00e1\u0159\u016f, lajk\u016f nebo k odb\u011bru va\u0161eho YouTube kan\u00e1lu<\/strong>.<\/p>\n<p><strong>N\u00e1\u0161 tip:<\/strong> Zkuste sofistikovan\u011bj\u0161\u00ed zp\u016fsob a oslovte div\u00e1ky osobit\u011bji. Nap\u0159\u00edklad nam\u00edsto toho, abyste je po\u017e\u00e1dali o zanech\u00e1n\u00ed koment\u00e1\u0159\u016f pod videem, polo\u017ete jim konkr\u00e9tn\u00ed ot\u00e1zku nebo se jich zeptejte na n\u00e1zor.<\/p>\n<p><span id=\"9-vzpomen-si-na-karty-a-zaverecnou-obrazovku-videa-sveho\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#9-vzpomen-si-na-karty-a-zaverecnou-obrazovku-videa-sveho\" title=\"Direct link to 9. Vzpome\u0148 si na karty a z\u00e1v\u011bre\u010dnou obrazovku videa sv\u00e9ho\" aria-label=\"Direct link to 9. Vzpome\u0148 si na karty a z\u00e1v\u011bre\u010dnou obrazovku videa sv\u00e9ho\"><\/a> 9. Vzpome\u0148 si na karty a z\u00e1v\u011bre\u010dnou obrazovku videa sv\u00e9ho<\/h2>\n<p><span style=\"font-size: 18px\">Karty videa jsou prvky, kter\u00e9 jsou um\u00edst\u011bn\u00e9 b\u011bhem p\u0159ehr\u00e1v\u00e1n\u00ed va\u0161eho videa a <strong>dok\u00e1\u017eou p\u0159esm\u011brovat va\u0161e div\u00e1ky na jin\u00e9 video ve va\u0161em kan\u00e1le<\/strong>. <\/span><\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/cards-183281ba.jpg\" alt=\"cards\" width=\"600\" data-image=\"mgaopbdnyavg\" loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px\">Uk\u00e1zka nastaven\u00ed karty n\u00e1vrhu na dal\u0161\u00ed videa z na\u0161eho YouTube kan\u00e1lu<\/span><\/p>\n<p>Z\u00e1v\u011bre\u010dn\u00e1 obrazovka m\u00e1 stejn\u00fd c\u00edl, ale zobrazuje se s miniaturou na konci videa. D\u00edky t\u011bmto prvk\u016fm <strong>dok\u00e1\u017eete prodlou\u017eit \u010das, kter\u00fd div\u00e1k str\u00e1v\u00ed sledov\u00e1n\u00edm vide\u00ed<\/strong>. Platforma YouTube se v\u00e1m za to r\u00e1da odvd\u011b\u010d\u00ed <strong>vy\u0161\u0161\u00ed pozic\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. Skv\u011bl\u00e9, \u017ee? Nav\u00edc, videa, na kter\u00e1 odkazujete, z\u00edskaj\u00ed v\u00edce klik\u016f, co\u017e je dal\u0161\u00ed vlivn\u00fd SEO faktor.<\/p>\n<p><span id=\"10-nezapomenes-na-existujici-video-svoje\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#10-nezapomenes-na-existujici-video-svoje\" title=\"Direct link to 10. Nezapomene\u0161 na existuj\u00edc\u00ed video svoje\" aria-label=\"Direct link to 10. Nezapomene\u0161 na existuj\u00edc\u00ed video svoje\"><\/a> 10. Nezapomene\u0161 na existuj\u00edc\u00ed video svoje<\/h2>\n<p>Ka\u017ed\u00e9 va\u0161e video, kter\u00e9 u\u017e na tomto YouTube sv\u011bt\u011b existuje n\u011bjak\u00fd ten \u010das, byste m\u011bli analyzovat.<\/p>\n<p>Otev\u0159ete si rozhran\u00ed YouTube a v prav\u00e9m horn\u00edm rohu klikn\u011bte na ikonku \u201eYouTube Studio\u201c. N\u00e1sledn\u011b zvolte n\u00e1stroj Analytics, kde najdete sekci <strong>\u201eZdroje n\u00e1v\u0161t\u011bvnosti: Vyhled\u00e1v\u00e1n\u00ed na YouTube\u201c<\/strong>. V t\u00e9to sekci najdete v\u0161echna kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se va\u0161e video organicky zobrazuje. Tyto <strong>nov\u00e9 v\u00fdrazy zahr\u0148te do informac\u00ed o va\u0161em videu (popis, n\u00e1zev\u2026).<\/strong> Zv\u00fd\u0161\u00edte tak sv\u00e9 \u0161ance na vy\u0161\u0161\u00ed pozici o tolik, \u017ee by v\u00e1s to mo\u017en\u00e1 ani nenapadlo.<\/p>\n<p><strong>P\u0159ik\u00e1z\u00e1n\u00ed m\u00e1me za sebou a my v\u011b\u0159\u00edme, \u017ee je budete aplikovat do sv\u00e9ho videomarketingov\u00e9ho \u017eivota. Je t\u0159eba b\u00fdt neust\u00e1le ve st\u0159ehu a informovat se o nejnov\u011bj\u0161\u00edch SEO trendech, proto\u017ee jak u\u017e to tak b\u00fdv\u00e1, YouTube i Google neust\u00e1le aktualizuj\u00ed a m\u011bn\u00ed algoritmy vyhled\u00e1v\u00e1n\u00ed. Hodn\u011b \u0161t\u011bst\u00ed! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube se stal neuv\u011b\u0159iteln\u011b rychle, hned po sv\u00e9m samotn\u00e9m vlastn\u00edkovi Googlu, druh\u00fdm nejv\u011bt\u0161\u00edm vyhled\u00e1va\u010dem na sv\u011bt\u011b. Z\u00e1rove\u0148 se m\u016f\u017ee py\u0161nit v\u00edce ne\u017e 2 miliardami aktivn\u00edch u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b. To jsou celkem dosta\u010duj\u00edc\u00ed argumenty k tomu, abyste byli na t\u00e9to platform\u011b vid\u011bt, nemysl\u00edte? B\u00fdt vid\u011bt v\u0161ak nen\u00ed jen tak jednoduch\u00e9. Abyste se dostali na prvn\u00ed p\u0159\u00ed\u010dky, mus\u00edte &hellip; <a href=\"https:\/\/www.mynd.com\/cs\/blog\/desatero-seo-prikazani-pro-youtube-video\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4064,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[213],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cs-marketing","tag-cs-marketing"],"acf":{"minutes":""},"tags_data":[{"id":213,"name":"Marketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/101_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/comments?post=4334"}],"version-history":[{"count":1,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4334\/revisions"}],"predecessor-version":[{"id":11060,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4334\/revisions\/11060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media\/4064"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media?parent=4334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/categories?post=4334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/tags?post=4334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}