{"id":4350,"date":"2019-04-03T00:00:00","date_gmt":"2019-04-02T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/7-top-expertu-digitalni-marketing\/"},"modified":"2025-06-03T14:25:20","modified_gmt":"2025-06-03T12:25:20","slug":"7-top-expertu-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/cs\/blog\/7-top-expertu-digitalni-marketing\/","title":{"rendered":"T\u011bchto 7 expert\u016f v\u00e1s o marketingu nau\u010d\u00ed v\u00edce ne\u017e 5 let studi\u00ed"},"content":{"rendered":"<p><strong>Neil Patel, Gary Vaynerchuk, Seth Godin a dal\u0161\u00ed. T\u011bchto 7 \u0161pi\u010dkov\u00fdch market\u00e9r\u016f v\u00e1s nau\u010d\u00ed, jak na \u00fasp\u011b\u0161n\u00fd marketing na internetu. Obklopte se denn\u00ed d\u00e1vkou v\u011bdomost\u00ed od t\u011bch nejv\u011bt\u0161\u00edch expert\u016f na digit\u00e1ln\u00ed marketing.<\/strong><\/p>\n<p>Prav\u00fd marketingov\u00fd guru je \u010dlov\u011bk, kter\u00fd se jen slep\u011b nena\u0161prtal v\u011bdomosti z u\u010debnice, ale z\u00edskal zku\u0161enosti spr\u00e1vou kampan\u00ed pro re\u00e1ln\u00e9 klienty a nyn\u00ed se o n\u011b chce pod\u011blit. Touto formou osv\u011bty si buduje vlastn\u00ed zna\u010dku a p\u0159isp\u00edv\u00e1 k rozvoji samotn\u00e9ho marketingu. Poj\u010fme si nyn\u00ed p\u0159edstavit 7 mu\u017e\u016f, kte\u0159\u00ed v\u00e1m pomohou d\u011blat efektivn\u00ed marketing i ve va\u0161\u00ed vlastn\u00ed firm\u011b.<\/p>\n<h2><strong>#1 Neil Patel<\/strong><\/h2>\n<div>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/neilpatel-e7d547c6.jpg\" alt=\"neil patel marketing guru\" width=\"570\" data-image=\"whb1rxp2y22c\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<p>Podle \u010dasopisu Forbes je Neil Patel jedn\u00edm z 10 nejvlivn\u011bj\u0161\u00edch online market\u00e9r\u016f sou\u010dasnosti, kter\u00e9ho si naj\u00edmaj\u00ed firmy se zvu\u010dn\u00fdmi jm\u00e9ny, kdy\u017e pot\u0159ebuj\u00ed efektivn\u00ed cestou zv\u00fd\u0161it v\u00fdnosy.<\/p>\n<p>Proslavil se t\u00edm, \u017ee vybudoval dv\u011b velmi \u00fasp\u011b\u0161n\u00e9 firmy \u2013 Crazy Egg a KISSmetrics a posl\u00e9ze zalo\u017eil \u00fasp\u011b\u0161n\u00fd <a href=\"https:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener\">marketingov\u00fd blog<\/a>, kde p\u00ed\u0161e o sv\u00fdch zku\u0161enostech. Patelova cesta na vrchol nebyla v\u016fbec jednoduch\u00e1 a u\u017e od mlad\u00e9ho v\u011bku tvrd\u011b d\u0159el, aby se stal l\u00eddrem v oblasti marketingu.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/gmB_TC92I8w?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 12px;\"><strong>Patel v\u00e1s pomoc\u00ed vide\u00ed nau\u010d\u00ed v\u00edce o optimalizaci webu<\/strong> <\/span><\/p>\n<p>Na Patelov\u011b blogu najdete velk\u00e9 mno\u017estv\u00ed \u010dl\u00e1nk\u016f na t\u00e9ma online marketing, spr\u00e1vy soci\u00e1ln\u00edch m\u00e9di\u00ed a zvy\u0161ov\u00e1n\u00ed konverze, kter\u00e9 v\u017edy dopln\u00ed o zaj\u00edmav\u00e9 statistiky.<\/p>\n<p>V ka\u017ed\u00e9m \u010dl\u00e1nku nab\u00edz\u00ed \u0159e\u0161en\u00ed (n\u00e1vod nebo online n\u00e1stroj) probl\u00e9mu, se kter\u00fdm aktu\u00e1ln\u011b bojuje v\u00edcero market\u00e9r\u016f. Na z\u00e1klad\u011b toho si z\u00edsk\u00e1v\u00e1 publikum a buduje zna\u010dku. S\u00e1m je perfektn\u00edm p\u0159\u00edkladem toho, jak usp\u011bt v byznysu prost\u0159ednictv\u00edm content marketingu.<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 1.78rem;\">Kde sledovat Neila Patela?<\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Marketing School<\/a> &#8211; blog a podcast, kter\u00fd vysv\u011btl\u00ed i komplikovan\u00e9 my\u0161lenky jednodu\u0161e. Patel \u010dl\u00e1nky p\u00ed\u0161e interaktivn\u011b, a proto se p\u0159i jejich \u010dten\u00ed rozhodn\u011b nebudete nudit. Krok za krokem v\u00e1s nau\u010d\u00ed, jak pl\u00e1novat obsah najednou hned na n\u011bkolika platform\u00e1ch, jak rozhodovat za pomoc\u00ed re\u00e1ln\u00fdch dat a poskytne v\u00e1m k tomu i u\u017eite\u010dn\u00e9 n\u00e1stroje.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/neilkpatel\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> \u2013 denn\u011b aktualizovan\u00e1 str\u00e1nka s marketingov\u00fdmi tipy a u\u017eite\u010dn\u00fdmi odkazy.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/neilpatel\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> \u2013 skv\u011bl\u00e9 rady jak na obchod, SEO a blogov\u00e1n\u00ed.<\/li>\n<\/ul>\n<blockquote><p><em>Neil Patel rad\u00ed:<\/em><\/p>\n<p><em>Najd\u011bte \u0159e\u0161en\u00ed na aktu\u00e1ln\u00ed probl\u00e9m va\u0161eho publika. Postavte byznys na vlastn\u00edch v\u011bdomostech. Za\u010dn\u011bte \u0161\u00ed\u0159it pov\u011bdom\u00ed o dobr\u00e9m produktu skrze vhodn\u00e9 marketingov\u00e9 strategie \u2013 myslet si toti\u017e, \u017ee publikum si ho najde samo, by bylo dost naivn\u00ed.<\/em><\/p><\/blockquote>\n<h2><strong>#2 Gary Vaynerchuk<\/strong><\/h2>\n<div>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/Gary-Vaynerchuk-02c1e860.jpg\" alt=\"Gary Vaynerchuk marketing guru\" width=\"570\" data-image=\"z3j5zk3aznp1\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<p>Za pomoc\u00ed vlastn\u00ed reklamn\u00ed agentury <a href=\"https:\/\/vaynermedia.com\/\" target=\"_blank\" rel=\"noopener\">VaynerMedia <\/a>Gary Vaynerchuk pom\u00e1h\u00e1 velk\u00fdm firm\u00e1m formovat kompletn\u00ed marketingov\u00e9 strategie od kreativn\u00edho konceptu a\u017e po tvorbu internetov\u00e9ho obchodu.<\/p>\n<p>P\u0159ed t\u00edm, ne\u017e se Gary Vaynerchuk vrhl na online marketing, za\u010dal podnikat \u2013 u\u017e b\u011bhem studia na vysok\u00e9 \u0161kole pom\u00e1hal otci rozb\u011bhnout online obchod s v\u00ednem.<\/p>\n<p>Je typick\u00fd sv\u00fdm specifick\u00fdm projevem, a\u0165 u\u017e ve vide\u00edch, ve\u0159ejn\u00fdch vystoupen\u00edch, nebo na marketingov\u00fdch konferenc\u00edch, kde si serv\u00edtky rozhodn\u011b nebere.<\/p>\n<p style=\"text-align: center;\"><strong style=\"font-size: 1.125rem;\">\u00a0<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin: 0px auto; float: none; display: block;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GVQkHAhh6Io?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\"> Gary Vee drze a bez okolk\u016f: \u00dasp\u011bch vy\u017eaduje kompromisy<\/span><\/strong><\/p>\n<h3><strong>Kde sledovat Garyho Vaynerchuka?<\/strong><\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/playlist\/?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD\" target=\"_blank\" rel=\"noopener\">DailyVee<\/a> &#8211; v s\u00e9rii vlog\u016f dokumentuje sv\u016fj \u017eivot podnikatele, investora, \u0159editele a sp\u00edkra. Pokud hled\u00e1te spr\u00e1vnou motivaci, Gary v\u00e1s zaru\u010den\u011b dok\u00e1\u017ee vyburcovat. T\u00e9matem \u010d\u00edslo jedna v\u011bt\u0161iny jeho vlog\u016f je osobn\u00ed a profesion\u00e1ln\u00ed \u00fasp\u011bch.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/playlist\/?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs\" target=\"_blank\" rel=\"noopener\">#AskGaryVee Show<\/a> &#8211; zde odpov\u00edd\u00e1 div\u00e1k\u016fm na ot\u00e1zky ohledn\u011b marketingu, soci\u00e1ln\u00edch medi\u00ed a podnik\u00e1n\u00ed.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/gary\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> a <a href=\"https:\/\/www.instagram.com\/garyvee\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \u2013 Garyho profily jsou skv\u011bl\u00fdm p\u0159\u00edkladem interakce s publikem, zve\u0159ej\u0148uje na nich \u010derstv\u00e9 novinky a aktivn\u011b p\u0159isp\u00edv\u00e1 do vlastn\u00ed internetov\u00e9 komunity <a href=\"https:\/\/www.facebook.com\/groups\/garyveefirstinline\/\" target=\"_blank\" rel=\"noopener\">First in Line<\/a>.<\/li>\n<\/ul>\n<blockquote><p><em>Gary Vaynerchuk rad\u00ed: <\/em><\/p>\n<p><em>Bu\u010f autentick\u00fd, tvrd\u011b pracuj a nepodce\u0148uj \u017e\u00e1dn\u00fd ze soci\u00e1ln\u00edch kan\u00e1l\u016f.<\/em><\/p><\/blockquote>\n<h2><strong>#3 Brian Dean<\/strong><\/h2>\n<figure><strong><img decoding=\"async\" src=\"\/wp-content\/uploads\/brian20dean-543e5b78.jpg\" alt=\"brian dean marketing guru\" width=\"600\" data-image=\"19tj2x1g28i3\" \/ loading=\"lazy\"><\/strong><\/figure>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Podobn\u011b jako jeho \u00fasp\u011b\u0161n\u00ed kolegov\u00e9 Brian Dean v ml\u00e1d\u00ed zkou\u0161el \u0161t\u011bst\u00ed v podnik\u00e1n\u00ed a p\u011btkr\u00e1t p\u0159i tom zkrachoval. B\u011bhem t\u00e9to doby v\u0161ak nasb\u00edral cenn\u00e9 zku\u0161enosti a na jejich z\u00e1klad\u011b zalo\u017eil dnes sv\u011btozn\u00e1m\u00fd blog <a href=\"https:\/\/backlinko.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a>, d\u00edky n\u011bmu\u017e si vyslou\u017eil p\u0159\u00edvlastek <em>unicorn among SEO donkeys.<\/em><\/p>\n<p>Dean neust\u00e1le testuje nov\u00e9 strategie a zkou\u0161\u00ed nov\u00e9 triky, o kter\u00e9 se potom d\u011bl\u00ed se \u010dten\u00e1\u0159i sv\u00e9ho blogu. Trefn\u00fdmi radami pom\u00e1h\u00e1 market\u00e9r\u016fm po cel\u00e9m sv\u011bt\u011b usp\u011bt d\u00edky kvalitn\u00ed SEO optimalizaci a dnes mu d\u016fv\u011b\u0159uj\u00ed firmy, k nim\u017e se \u0159ad\u00ed Apple, Amazon, IBM \u010di Disney.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IkgLUo82eWg\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\">Backlinko p\u0159edstavuje 9 praktick\u00fdch strategi\u00ed na zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161eho webu<\/span><\/strong><\/p>\n<h3><strong>Kde sledovat Briana Deana?<\/strong><\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/backlinko.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Blog<\/a> &#8211; Backlinko se v sou\u010dasnosti pova\u017euje za jednoho z nevlivn\u011bj\u0161\u00edch marketingov\u00fdch bloger\u016f a v pr\u016fm\u011bru na jeho blog p\u0159ijde 260 000 \u010dten\u00e1\u0159\u016f m\u011bs\u00ed\u010dn\u011b. Dozv\u00edte se tu, pro\u010d SEO optimalizace nen\u00ed jen o tvorb\u011b kvalitn\u00edho obsahu a zjist\u00edte, jak se zlep\u0161it v linkbuildingu (kter\u00fd je mnoh\u00fdmi pova\u017eovan\u00fd za \u010dernou d\u00edru optimalizace).<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/user\/backlinko\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> &#8211; Deanovy detailn\u00ed a praktick\u00e9 video n\u00e1vody na online optimalizaci p\u0159in\u00e1\u0161ej\u00ed rychl\u00e9 v\u00fdsledky.<\/li>\n<\/ul>\n<blockquote><p><em>Brian Dean rad\u00ed:<\/em><\/p>\n<p><em>Jak usp\u011bt na blogu? Pravdou je, \u017ee nikomu se nechce \u010d\u00edst dlouh\u00e9 proslovy. Pi\u0161te ultra kr\u00e1tk\u00e9 \u00favody a odstavce maxim\u00e1ln\u011b na dva \u0159\u00e1dky.<\/em><\/p><\/blockquote>\n<h2><strong>#4 Simon Sinek<\/strong><\/h2>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/simon20sinek-d826c805.jpg\" alt=\"simon sinek marketing guru\" width=\"600\" data-image=\"sgxprai9jfs9\" \/ loading=\"lazy\"><\/figure>\n<p>Simon Sinek je autorem, filozofem a sp\u00edkrem, je zn\u00e1m\u00fd hlavn\u011b pro sv\u016fj mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd TED talk <a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\/?language=cz\" target=\"_blank\" rel=\"noopener\"><em>How great leaders inspire to action<\/em><\/a>. P\u0159edn\u00e1\u0161\u00ed na konferenc\u00edch a semin\u00e1\u0159\u00edch, kde byznysmen\u016fm rad\u00ed, jak b\u00fdt dobr\u00fdm l\u00eddrem a jak si spr\u00e1vn\u011b stanovit c\u00edle. Proslavil se bestsellerem <a href=\"https:\/\/startwithwhy.com\/\" target=\"_blank\" rel=\"noopener\"><em>Start With Why<\/em><\/a>, ve kter\u00e9m popsal metodu zlat\u00e9ho kruhu.<\/p>\n<figure><img decoding=\"async\" style=\"text-align: center; font-size: 1.125rem;\" src=\"\/wp-content\/uploads\/why-04fc0aa4.jpg\" alt=\"simon sinek golden circle\" data-image=\"jc86rtlczp6m\" \/ loading=\"lazy\"><\/figure>\n<p>Zamysleli jste se nad t\u00edm, pro\u010d d\u011bl\u00e1te pr\u00e1v\u011b to, co d\u011bl\u00e1te? Simon v\u00e1m pom\u016f\u017ee naj\u00edt odpov\u011bdi na va\u0161e vlastn\u00ed pro\u010d, a vylep\u0161it tak vlastn\u00ed marketingovou strategii. Jeho my\u0161lenky jsou skv\u011bl\u00fdm zdrojem inspirace a zamy\u0161len\u00ed, d\u00edky nim\u017e se budete c\u00edtit na sklonku dne pozitivn\u011b motivovan\u00ed.<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 1.78rem;\">Kde sledovat Simona Sineka?<\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/user\/SimonSinek\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> &#8211; zde odpov\u00edd\u00e1 na ot\u00e1zky div\u00e1k\u016fm ohledn\u011b d\u016fle\u017eit\u00fdch kvalit l\u00eddra<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/twitter.com\/simonsinek\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/simonsinek\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> a <a href=\"https:\/\/www.instagram.com\/simonsaysinspire\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \u2013 Simonova soci\u00e1ln\u00ed m\u00e9dia jsou skv\u011bl\u00fdm p\u0159\u00edkladem jednotn\u00e9ho a snadno zapamatovateln\u00e9ho obsahu. Sd\u00edl\u00ed hlavn\u011b osobn\u00ed my\u0161lenky a inspirativn\u00ed cit\u00e1ty, motiva\u010dn\u00ed videa a odkazy.<\/li>\n<\/ul>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qp0HIF3SfI4?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\">Ve sv\u00e9m vystoupen\u00ed na TEDx konferenci Sinek vysv\u011btluje, jak dob\u0159\u00ed l\u00edd\u0159i motivuj\u00ed zam\u011bstnance k \u010din\u016fm<\/span><span style=\"font-size: 12px;\">.<\/span><\/strong><\/p>\n<blockquote>\n<h3><em>Simon Sinek rad\u00ed:<\/em><\/h3>\n<p><em>V\u0161ichni ve firm\u011b v\u00ed, co maj\u00ed d\u011blat, znaj\u00ed svoji funkci i produkt. Jen n\u011bkte\u0159\u00ed v\u0161ak v\u011bd\u00ed, jak se rozv\u00edjet a d\u011blat v\u011bci lep\u0161\u00edmi. Skv\u011bl\u00ed l\u00edd\u0159i v\u017edy inspiruj\u00ed a motivuj\u00ed lidi k \u010din\u016fm.<\/em><\/p><\/blockquote>\n<h2><strong>#5 Seth Godin<\/strong><\/h2>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/seth20godin-8a7becd0.jpg\" alt=\"seth godin marketing guru\" width=\"600\" data-image=\"i082txkkete1\" \/ loading=\"lazy\"><\/figure>\n<p style=\"text-align: left;\">Seth Godin je chod\u00edc\u00ed legendou mezi market\u00e9ry. V ml\u00e1d\u00ed opustil stabiln\u00ed pr\u00e1ci a za posledn\u00edch na\u0161et\u0159en\u00fdch 20 000 dolar\u016f zalo\u017eil knihvaza\u010dskou firmu Seth Godin Production se s\u00eddlem v jeho byt\u011b.<\/p>\n<p>V\u011bt\u0161\u00ed \u00fasp\u011bch se dostavil, kdy\u017e s kamar\u00e1dem zalo\u017eili firmu Yoyodyne a tu n\u00e1sledn\u011b koupila spole\u010dnost Yahoo, \u010d\u00edm\u017e se z Godina stal viceprezident pro direct marketing v Yahoo.<\/p>\n<p>V\u00edce ne\u017e \u010d\u00edmkoliv jin\u00fdm je Godin v\u00e1\u0161niv\u00fdm blogerem. Dennodenn\u011b u\u017e v\u00edce ne\u017e 10 let p\u0159isp\u00edv\u00e1 na blog kr\u00e1tk\u00fdmi \u00favahami na r\u016fzn\u00e1 t\u00e9mata. M\u00e1 na kont\u011b 19 knih, z \u010deho\u017e se n\u011bkolik z nich \u0159ad\u00ed k bestseller\u016fm, vede marketingov\u00e9 <a href=\"https:\/\/themarketingseminar.com\/\" target=\"_blank\" rel=\"noopener\">semin\u00e1\u0159e<\/a>, online kurzy, altMBA workshop, je sp\u00edkrem na <a href=\"https:\/\/www.ted.com\/speakers\/seth_godin\/\" target=\"_blank\" rel=\"noopener\">TEDx konferenc\u00edch<\/a> a v\u00edcen\u00e1sobn\u00fdm \u010dlenem marketingov\u00e9 S\u00edn\u011b sl\u00e1vy.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HpullEuBAOY\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\">Seth Godin na t\u00e9ma: Jak opravit nefunk\u010dn\u00ed byznys model<\/span><\/strong><\/p>\n<h3><strong>Kde sledovat Setha Godina?<\/strong><\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/seths.blog\/\" target=\"_blank\" rel=\"noopener\">Blog<\/a> \u2013 kr\u00e1tk\u00e9 \u00favahy na r\u016fzn\u00e1 t\u00e9mata ohledn\u011b marketingu, aktu\u00e1ln\u00edho d\u011bn\u00ed a prakticky \u010dehokoliv, co Godina pr\u00e1v\u011b zaj\u00edm\u00e1.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.akimbo.me\/\" target=\"_blank\" rel=\"noopener\">Akimbo Podcast<\/a> \u2013 Godin je p\u0159esv\u011bd\u010den\u00fd, \u017ee podcasty jsou \u201enov\u00e9 blogy\u201c, a ty jeho m\u016f\u017eete poslouchat ka\u017ed\u00fd t\u00fdden v p\u016flhodinov\u00fdch d\u00e1vk\u00e1ch.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/sethgodin\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, LinkedIn, <a href=\"https:\/\/twitter.com\/thisissethsblog\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> \u2013 ve chv\u00edli, kdy Seth aktivn\u011b netweetuje, najdete zde odkazy na blog p\u0159\u00edmo ve va\u0161em feedu, v live vide\u00edch na Facebooku r\u00e1d odpov\u00edd\u00e1 na ot\u00e1zky fanou\u0161k\u016f.<\/li>\n<\/ul>\n<blockquote><p><em>Seth Godin rad\u00ed: <\/em><\/p>\n<p><em>Mnoho lid\u00ed vyr\u00e1b\u00ed pr\u016fm\u011brn\u00e9 produkty pro pr\u016fm\u011brn\u00e9 lidi ve snaze zavd\u011b\u010dit se v\u0161em, vyhnout se ne\u00fasp\u011bchu nebo kritice\u2026 Za\u010dn\u011bte d\u011blat n\u011bco unik\u00e1tn\u00edho a zaj\u00edmav\u00e9ho, lid\u00e9 si v\u00e1s sami najdou a r\u00e1di si p\u0159iplat\u00ed.<\/em><\/p><\/blockquote>\n<h2><strong>#6 Kamil Aujesky<\/strong><\/h2>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/kamil20aujesky-90ec16f7.jpg\" alt=\"kamil aujesky marketing guru\" width=\"600\" data-image=\"rh8cp8r23u18\" \/ loading=\"lazy\"><\/figure>\n<p>Velmi zn\u00e1m\u00e1 tv\u00e1\u0159 z prost\u0159ed\u00ed slovensk\u00e9ho digit\u00e1ln\u00edho marketingu, za jeho\u017e \u00fasp\u011bchem stoj\u00ed l\u00e9ta d\u0159iny. Kamil Aujesky si pro\u0161el r\u016fzn\u00fdmi pozicemi ve v\u00edcero reklamn\u00edch agentur\u00e1ch do doby, ne\u017e nasb\u00edral dostatek praxe na to, aby se odhodlal zalo\u017eit vlastn\u00ed agenturu <a href=\"https:\/\/samsidigital.sk\/\" target=\"_blank\" rel=\"noopener\">Samsi digital<\/a>.<\/p>\n<p>Ani on se samoz\u0159ejm\u011b nestal slavn\u00fdm ze dne na den, b\u011bhem pr\u00e1ce v agentur\u00e1ch vyu\u010doval na <a href=\"https:\/\/sk.linkedin.com\/company\/truniversity\/\" target=\"_blank\" rel=\"noopener\">Truniversity<\/a>, p\u016fsobil jako marketingov\u00fd konzultant a tak\u00e9 si p\u0159ivon\u011bl k podnik\u00e1n\u00ed, kdy\u017e spoluzalo\u017eil zna\u010dku Fellow Clothing.<\/p>\n<p>Dnes p\u016fsob\u00ed jako ofici\u00e1ln\u00ed Google Partners Trainer pro Slovensko, p\u0159edn\u00e1\u0161\u00ed na konferenc\u00edch a je dvojn\u00e1sobn\u00fdm dr\u017eitelem titulu Bloger roku. Moderuje tak\u00e9 vlastn\u00ed <a href=\"https:\/\/www.youtube.com\/kamilaujeskyMB\/\" target=\"_blank\" rel=\"noopener\">YouTube show<\/a> s nesm\u00edrnou p\u0159idanou hodnotou, kter\u00e1 v\u00e1s pravd\u011bpodobn\u011b nau\u010d\u00ed o marketingu v\u00edce ne\u017e 5 let studia na \u0161kole.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qbve33DC4wU\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 12px;\">Kamil Aujesky v rozhovoru zpov\u00edd\u00e1 \u0159editele Martinuse Michala Me\u0161ka<\/span><\/p>\n<h3><strong>Kde sledovat Kamila Aujeskeho?<\/strong><\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/playlist\/?list=PL8PX89XmDIMbtNF32TSkzA9Rm6qdTPAWl\" target=\"_blank\" rel=\"noopener\">Marketing Backstage<\/a> \u2013 snadno straviteln\u00e9 rozhovory se zn\u00e1m\u00fdmi tv\u00e1\u0159emi, v\u00fdznamn\u00fdmi podnikateli a market\u00e9ry slovensk\u00e9 sc\u00e9ny.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/playlist\/?list=PL8PX89XmDIMYX-TDTS2uLVDeWTW0yhx79\" target=\"_blank\" rel=\"noopener\">Digit\u00e1lny \u0161tvrtok<\/a> &#8211; nepravideln\u00e9 marketingov\u00e9 offline eventy s novinkami z online marketingu, reklamy a soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.facebook.com\/kamil.aujesky\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, LinkedIn, <a href=\"https:\/\/www.instagram.com\/kamilaujesky\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> &#8211; aktuality ze \u017eivota \u00fasp\u011b\u0161n\u00e9ho market\u00e9ra v rychl\u00e9m digit\u00e1ln\u00edm sv\u011bt\u011b.<\/li>\n<\/ul>\n<blockquote><p><em>Kamil Aujesky rad\u00ed:<\/em><\/p>\n<p><em>Trendy se m\u011bn\u00ed, novinky pravideln\u011b p\u0159ich\u00e1zej\u00ed, ale z\u00e1klad plat\u00ed st\u00e1le. Online je marketingov\u00fd kan\u00e1l a ten v \u00fapln\u011b kone\u010dn\u00e9m d\u016fsledku ka\u017ed\u00e9mu slou\u017e\u00ed k prodeji.<\/em><\/p><\/blockquote>\n<h2><strong>#7 Michal Truban <\/strong><\/h2>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/michal20truban-461dd2ad.jpg\" alt=\"michal truban marketing guru\" width=\"600\" data-image=\"4mle04drgucg\" \/ loading=\"lazy\"><\/figure>\n<p>Michal Truban je podnikatel a market\u00e9r, zakladatel hned n\u011bkolika \u00fasp\u011b\u0161n\u00fdch startup\u016f, kter\u00fd se zviditelnil t\u00edm, \u017ee zalo\u017eil nejv\u011bt\u0161\u00ed webhostingovou spole\u010dnost na Slovensku \u2013 <a href=\"https:\/\/www.websupport.sk\/?gclid=Cj0KCQiA7briBRD7ARIsABhX8aA5c2CEx1ooPttpPG0cgnBVAUzAxRnFypQ1BqnY6HKOdOufPsSsbNAaAuf8EALw_wcB\" target=\"_blank\" rel=\"noopener\">Websupport<\/a>. O p\u0159ekonan\u00fdch probl\u00e9mech, v\u00fdzv\u00e1ch a \u00fasp\u011b\u0161\u00edch v souvislosti s budov\u00e1n\u00edm firmy se pozd\u011bji pod\u011blil v autorsk\u00e9 knize Support.<\/p>\n<p>V psan\u00ed na\u0161el z\u00e1libu, proto se tak\u00e9 od roku 2011 naplno v\u011bnuje <a href=\"https:\/\/www.truban.sk\/\" target=\"_blank\" rel=\"noopener\">blogov\u00e1n\u00ed<\/a>. V \u010dl\u00e1nc\u00edch rad\u00ed nejen jak podnikat a d\u011blat efektivn\u00ed digit\u00e1ln\u00ed marketing, ale v\u011bnuje se tak\u00e9 seberozvoji, motivaci a ve\u0159ejn\u00e9mu d\u011bn\u00ed.<\/p>\n<p>Truban je inspirativn\u00ed \u010dlov\u011bk na slovensk\u00e9 sc\u00e9n\u011b s vizemi i v\u00fdsledky, kter\u00fd se neust\u00e1le posouv\u00e1 d\u00e1le. Moment\u00e1ln\u011b p\u016fsob\u00ed tak\u00e9 jako and\u011blsk\u00fd investor pro startupy a anga\u017euje se i v<a href=\"https:\/\/www.progresivne.sk\/\" target=\"_blank\" rel=\"noopener\"> politick\u00fdch snah\u00e1ch<\/a> o digitalizaci Slovenska.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l_zqZCD6TAs\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\">Michal Truban otev\u0159en\u011b o marketingu, byznysu, osobn\u00edm brandingu i digitalizaci Slovenska<\/span><\/strong><\/p>\n<h3>Kde sledovat Michala Trubana?<\/h3>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.truban.sk\/\" target=\"_blank\" rel=\"noopener\">Blog<\/a> &#8211; Trubanov \u201eve\u0159ejn\u00fd z\u00e1pisn\u00edk\u201c v\u00e1s nau\u010d\u00ed mnoho o p\u0159ekon\u00e1v\u00e1n\u00ed sama sebe v marketingu, byznysu, sportu \u010di meditaci.<\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/www.instagram.com\/truban\/\" target=\"_blank\" rel=\"noopener\">Instragram<\/a>, <a href=\"https:\/\/www.facebook.com\/miso.truban\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/truban\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> \u2013 zaj\u00edmav\u00e9 cit\u00e1ty a inspirace na top knihy, kter\u00e9 pr\u00e1v\u011b Truban \u010dte, moudrosti a profesion\u00e1ln\u00ed rady z \u0159\u00edzen\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed projekt\u016f, ale i ka\u017edodenn\u00ed aktivity podnikatele, sportovce a progresivn\u00edho politika.<\/li>\n<\/ul>\n<blockquote><p><em>Michal Truban rad\u00ed: <\/em><\/p>\n<p><em>\u00dasp\u011bch je kombinac\u00ed produktu a marketingu.<\/em><\/p><\/blockquote>\n<p style=\"text-align: left;\"><strong>Ka\u017ed\u00fd z p\u0159edstaven\u00fdch marketingov\u00fdch expert\u016f inspiruje jin\u00fdm zp\u016fsobem, jedno je v\u0161ak spojuje \u2013 ka\u017ed\u00fd d\u011bl\u00e1 byznys s v\u00e1\u0161n\u00ed. Ta se jejich publiku l\u00edb\u00ed a to jim garantuje \u00fasp\u011bch. P\u0159ivo\u0148te i vy k um\u011bn\u00ed marketingu, odkoukejte praktick\u00e9 triky a i v\u00e1m se jist\u011b poda\u0159\u00ed p\u0159esv\u011bd\u010dit lidi o sv\u00e9 v\u00e1\u0161ni, o sv\u00e9m pro\u010d. Pokud se za\u010dnete systematicky vzd\u011bl\u00e1vat a podobn\u011b nezi\u0161tn\u011b sd\u00edlet, co vy v\u00edte, i vy se m\u016f\u017eete st\u00e1t marketingov\u00fdm guru.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neil Patel, Gary Vaynerchuk, Seth Godin a dal\u0161\u00ed. T\u011bchto 7 \u0161pi\u010dkov\u00fdch market\u00e9r\u016f v\u00e1s nau\u010d\u00ed, jak na \u00fasp\u011b\u0161n\u00fd marketing na internetu. Obklopte se denn\u00ed d\u00e1vkou v\u011bdomost\u00ed od t\u011bch nejv\u011bt\u0161\u00edch expert\u016f na digit\u00e1ln\u00ed marketing. Prav\u00fd marketingov\u00fd guru je \u010dlov\u011bk, kter\u00fd se jen slep\u011b nena\u0161prtal v\u011bdomosti z u\u010debnice, ale z\u00edskal zku\u0161enosti spr\u00e1vou kampan\u00ed pro re\u00e1ln\u00e9 klienty a nyn\u00ed &hellip; <a href=\"https:\/\/www.mynd.com\/cs\/blog\/7-top-expertu-digitalni-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[213],"class_list":["post-4350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cs-marketing","tag-cs-marketing"],"acf":{"minutes":""},"tags_data":[{"id":213,"name":"Marketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/124_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/comments?post=4350"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4350\/revisions"}],"predecessor-version":[{"id":12200,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4350\/revisions\/12200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media\/4129"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media?parent=4350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/categories?post=4350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/tags?post=4350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}