{"id":4354,"date":"2021-05-16T00:00:00","date_gmt":"2021-05-15T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/jak-pridat-humor-do-sve-videoreklamy\/"},"modified":"2025-06-03T14:24:05","modified_gmt":"2025-06-03T12:24:05","slug":"jak-pridat-humor-do-sve-videoreklamy","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/cs\/blog\/jak-pridat-humor-do-sve-videoreklamy\/","title":{"rendered":"Jak p\u0159idat humor do sv\u00e9 videoreklamy?"},"content":{"rendered":"<p><strong><span>Jak jednou \u0159ekl jeden moudr\u00fd p\u00e1n, humor je nejlep\u0161\u00ed n\u00e1plast\u00ed na r\u00e1ny \u017eivota. V\u017edy\u0165 kdo se r\u00e1d nesm\u011bje? Hlavn\u011b v t\u011bchto temn\u00fdch \u010dasech, kdy se v\u0161e to\u010d\u00ed jen okolo pandemie, se ka\u017ed\u00fd r\u00e1d tro\u0161ku pobav\u00ed. Humor pat\u0159\u00ed k nejsiln\u011bj\u0161\u00edm a sou\u010dasn\u011b i k nejobl\u00edben\u011bj\u0161\u00edm apel\u016fm v reklam\u011b. Ale pozor, v rukou m\u00e1te dvojse\u010dnou zbra\u0148! Nen\u00ed toti\u017e vtip jako vtip a bezmy\u0161lenkovit\u00e9 zakomponov\u00e1n\u00ed humoru dok\u00e1\u017ee zp\u016fsobit fat\u00e1ln\u00ed n\u00e1sledky. Publikum v\u00e1s nepochop\u00ed a m\u016f\u017ee v\u00e1s dokonce odsoudit jako neprofesion\u00e1ln\u00ed nebo necitlivou zna\u010dku, se kterou nebude cht\u00edt m\u00edt v budoucnu nic spole\u010dn\u00e9ho. V tomto \u010dl\u00e1nku v\u00e1m r\u00e1di vysv\u011btl\u00edme, jak m\u016f\u017eete rozumn\u011b pracovat s apelem humoru ve sv\u00fdch videoreklam\u00e1ch, a p\u0159edstav\u00edme v\u00e1m p\u00e1r skv\u011bl\u00fdch p\u0159\u00edklad\u016f. Poj\u010fme na to!<\/span><\/strong><\/p>\n<p><span>Na\u0161e mozky 21. stolet\u00ed nezvl\u00e1daj\u00ed multitasking, a proto je pro mnoh\u00e9 velmi t\u011b\u017ek\u00e9 soust\u0159edit se na jednu v\u011bc. Humor <strong>m\u00e1 p\u0159\u00edmo z\u00e1zra\u010dnou schopnost p\u0159it\u00e1hnout pozornost a tak\u00e9 ji udr\u017eet. Navozuje a aktivuje p\u0159\u00edjemn\u00e9 pocity a vzbuzuje dobrou n\u00e1ladu. <\/strong>Tyto pozitivn\u00ed pocity si lid\u00e9 n\u00e1sledn\u011b spoj\u00ed s va\u0161\u00ed zna\u010dkou. <\/span><\/p>\n<p><span>Nen\u00ed to v\u0161ak tak r\u016f\u017eov\u00e9, jak by se mohlo zd\u00e1t. A\u0165 u\u017e se vyd\u00e1te cestou parodie, ironie nebo sarkasmu, humor je k\u0159ehk\u00e1 z\u00e1le\u017eitost a jeho nespr\u00e1vn\u00e9 pou\u017eit\u00ed m\u016f\u017ee <strong>negativn\u011b ovlivnit porozum\u011bn\u00ed p\u016fvodn\u00edho z\u00e1m\u011bru videa nebo m\u016f\u017ee rozpt\u00fdlit va\u0161e publikum.<\/strong><\/span><\/p>\n<p><span>Skv\u011bl\u00fdm p\u0159\u00edkladem vyu\u017eit\u00ed humoru ve videu je kampa\u0148 spole\u010dnosti Metro Trains Melbourne s n\u00e1zvem \u201eDumb ways to die\u201c. <strong>Mimo\u0159\u00e1dn\u011b chytlav\u00e9 a optimistick\u00e9 video p\u0159in\u00e1\u0161\u00ed d\u016fle\u017eit\u00e9 poselstv\u00ed<\/strong>, a\u010dkoliv se p\u0159i jeho sledov\u00e1n\u00ed nejeden div\u00e1k s chut\u00ed zasm\u011bje. Reklama, jej\u00edm\u017e c\u00edlem bylo sn\u00ed\u017eit po\u010det nehod na \u017eelezni\u010dn\u00ed trati, si ihned z\u00edskala \u00fasp\u011bch a na jej\u00edm z\u00e1klad\u011b byla vytvo\u0159ena i hra v mobiln\u00ed aplikaci. <\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/pS9441I6OZ4?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/pS9441I6OZ4?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 10px\">Vtipn\u00e9 video od McCann Melbourne, kter\u00e9 \u0161\u00ed\u0159\u00ed d\u016fle\u017eit\u00e9 poselstv\u00ed.<\/span><\/p>\n<p><span id=\"neni-vtip-jako-vtip\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#neni-vtip-jako-vtip\" title=\"Direct link to #Nen\u00ed vtip jako vtip\" aria-label=\"Direct link to #Nen\u00ed vtip jako vtip\"><\/a> <span>#Nen\u00ed vtip jako vtip<\/span><\/h2>\n<p><span>Stalo se v\u00e1m n\u011bkdy, \u017ee jste se slzami v o\u010d\u00edch od sm\u00edchu n\u011bkomu uk\u00e1zali vtipn\u00fd meme a jako reakci jste dostali jen zdvo\u0159il\u00fd \u00fasm\u011bv? Jist\u011b jste u\u017e za\u017eili podobnou situaci, kter\u00e1 sv\u011bd\u010d\u00ed jen o jedin\u00e9m: <strong>ka\u017ed\u00fd z n\u00e1s m\u00e1 rozd\u00edln\u00fd smysl pro humor<\/strong>. To, co jednoho pobav\u00ed, se m\u016f\u017ee jin\u00e9ho doopravdy dotknout. Smysl pro humor se m\u016f\u017ee li\u0161it v z\u00e1vislosti na <span>v<\/span><strong>\u011bku, pohlav\u00ed, dosa\u017een\u00e9m vzd\u011bl\u00e1n\u00ed nebo kultu\u0159e a n\u00e1bo\u017eenstv\u00ed<\/strong>. Nap\u0159\u00edklad v takov\u00e9m Singapuru s humorem zalo\u017een\u00fdm na sexualit\u011b p\u0159\u00edli\u0161 nepochod\u00edte a v \u010c\u00edn\u011b bude zase v\u00e1\u0161 sarkasmus pova\u017eovan\u00fd za nesmysln\u00fd. <\/span><\/p>\n<p><span>Jako p\u0159\u00edklad si vezm\u011bme videoreklamu zna\u010dky piva <a href=\"https:\/\/tecatebeerusa.com\/tecate-light\/\" target=\"_blank\" rel=\"noopener\">Tecate Light<\/a> ur\u010denou mu\u017esk\u00e9mu pohlav\u00ed. Pr\u00e1v\u011b ta se minul\u00fd rok um\u00edstila <strong>na druh\u00e9 p\u0159\u00ed\u010dce jako nejvtipn\u011bj\u0161\u00ed reklama na pivo z v\u00edce ne\u017e 1 700 reklam<\/strong> v <a href=\"https:\/\/adage.com\/article\/advertising\/decades-5-funniest-brew-ads-celebration-international-beer-day\/2272826\/\" target=\"_blank\" rel=\"noopener\">pr\u016fzkumu Ace Metrix<\/a>. Takov\u00fdto druh vtipu, odkazuj\u00edc\u00ed na nedokonalosti t\u011bla, by si zna\u010dka nemohla dovolit, kdyby jej\u00ed c\u00edlovou skupinou bylo to n\u011b\u017en\u011bj\u0161\u00ed pohlav\u00ed. <\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/jNsQmuJdhSc?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/jNsQmuJdhSc?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 10px\">30sekundov\u00fd spot od mexick\u00e9 agentury Nomades se t\u011b\u0161\u00ed velk\u00e9 oblib\u011b.<\/span><\/p>\n<p><span>Pokud m\u00e1 tedy humor dos\u00e1hnout ve videu sv\u00e9ho c\u00edle, <strong>mus\u00ed b\u00fdt relevantn\u00ed pro va\u0161i c\u00edlovou skupinu<\/strong>. Prvn\u00edm krokem ve tvorb\u011b vtipn\u00e9ho videa mus\u00ed b\u00fdt tedy snaha <strong>pochopit konkr\u00e9tn\u00ed profil c\u00edlov\u00e9ho z\u00e1kazn\u00edka<\/strong>.<\/span><\/p>\n<p><span>Ano, j\u00e1 v\u00edm, m\u016f\u017ee to b\u00fdt pom\u011brn\u011b frustruj\u00edc\u00ed v z\u00e1vislosti na velikosti a slo\u017een\u00ed va\u0161eho c\u00edlov\u00e9ho publika. Ale jako firma u\u017e jist\u011b zn\u00e1te svou c\u00edlovku z r\u016fzn\u00fdch pr\u016fzkum\u016f a anal\u00fdz. Pokud si ale nev\u00edte rady a va\u0161e c\u00edlov\u00e1 skupina je opravdu \u0161irok\u00e1, v tomto p\u0159\u00edpad\u011b si <strong>zachovejte univerz\u00e1ln\u00ed humor<\/strong>. Vyh\u00fdbejte se specifick\u00fdm parodi\u00edm, sarkasmu a neodkazujte na p\u0159\u00edli\u0161 konkr\u00e9tn\u00ed ud\u00e1losti ani t\u00e9mata. Ne ka\u017ed\u00fd vid\u011bl ty stejn\u00e9 filmy jako vy. Z\u00e1rove\u0148 v\u0161ak myslete na to, <strong>aby se dan\u00fd vtip pojil s va\u0161\u00edm produktem nebo slu\u017ebou a nevznikl takzvan\u00fd up\u00ed\u0159\u00ed efekt<\/strong>, kdy sice div\u00e1ka pobav\u00edte, ale nebude m\u00edt ani pon\u011bt\u00ed o tom, o jak\u00fd produkt nebo zna\u010dku se jedn\u00e1. <\/span><\/p>\n<p><span>Zn\u00e1m\u00e1 americk\u00e1 zna\u010dka chips\u016f <a href=\"https:\/\/www.pringles.com\/us\/home.html\" target=\"_blank\" rel=\"noopener\">Pringles<\/a> <strong>m\u00e1 tuto problematiku zvl\u00e1dnutou opravdu perfektn\u011b<\/strong>. Mezi jejich c\u00edlovou skupinu prim\u00e1rn\u011b pat\u0159\u00ed mlad\u0161\u00ed lid\u00e9 od 18 do 30 let. Zna\u010dka pravideln\u011b prov\u00e1d\u00ed v\u00fdzkumy zam\u011b\u0159en\u00e9 na to, co rezonuje jejich c\u00edlovkou nejv\u00edce a data je p\u0159ivedla k zaj\u00edmav\u00e9mu zji\u0161t\u011bn\u00ed. V\u011bt\u0161ina z jejich c\u00edlov\u00e9 skupiny jsou fanou\u0161ci <a href=\"https:\/\/www.csfd.cz\/film\/360534-rick-a-morty\/prehled\/\" target=\"_blank\" rel=\"noopener\">Ricka a Mortyho<\/a>. Sci-fi seri\u00e1lu, ve kter\u00e9m postavi\u010dky <strong>putuj\u00ed r\u016fzn\u00fdmi vesm\u00edry, kde je mo\u017en\u00e9 \u00fapln\u011b cokoliv<\/strong>. A jak to spojit se zna\u010dkou? <\/span><\/p>\n<p><span>Vy, kte\u0159\u00ed si ob\u010das pochutn\u00e1v\u00e1te na t\u011bchto chipsech, asi v\u00edte, \u017ee se zna\u010dka neust\u00e1le sna\u017e\u00ed p\u0159edstavovat nov\u00e9 p\u0159\u00edchut\u011b \u2013 <strong>nekone\u010dn\u00e9 mno\u017estv\u00ed p\u0159\u00edchut\u00ed<\/strong>. <\/span><\/p>\n<p><strong><span>Bingo!<\/span><\/strong><\/p>\n<p><span>T\u00e9ma, kter\u00e9 \u017eije nap\u0159\u00ed\u010d c\u00edlovou skupinou a z\u00e1rove\u0148 koreluje s poselstv\u00edm zna\u010dky. Skv\u011bl\u00e9! Zna\u010dka Pringles tak minul\u00fd rok vy\u0161la na sv\u011btlo sv\u011bta s 30sekundov\u00fdm animovan\u00fdm spotem o tom, <strong>jak Pringles uv\u011bznil tyto kultovn\u00ed obl\u00edbence v reklam\u011b na Super Bowl<\/strong>. Video si internet okam\u017eit\u011b zamiloval a stal se z n\u011bj vir\u00e1l, kter\u00fd zna\u010dce p\u0159inesl n\u011bkolik milion\u016f fanou\u0161k\u016f Ricka a Mortyho.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/3c1Z2X_7sN4?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/3c1Z2X_7sN4?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 10px\">Jak jsme u Ricka a Mortyho zvykl\u00ed, postavy se ocitnou v bizarn\u00edm sv\u011bt\u011b. Tentokr\u00e1t v reklam\u011b Pringles.<\/span><\/p>\n<p><span id=\"nemluvte-ukazujte\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#nemluvte-ukazujte\" title=\"Direct link to #Nemluvte, ukazujte\" aria-label=\"Direct link to #Nemluvte, ukazujte\"><\/a> <span>#Nemluvte, ukazujte<\/span><\/h2>\n<p><span>P\u0159edpokl\u00e1d\u00e1m, \u017ee jakmile vytvo\u0159\u00edte vtipn\u00e9 video, budete se s n\u00edm cht\u00edt okam\u017eit\u011b pod\u011blit na soci\u00e1ln\u00edch s\u00edt\u00edch. Ale pozor! Na mnoh\u00fdch platform\u00e1ch se lid\u00e9 na video d\u00edvaj\u00ed se ztlumen\u00fdm zvukem. Nap\u0159\u00edklad na takov\u00e9m Facebooku je to a\u017e okolo <a href=\"https:\/\/www.thevj.com\/vjworld\/85-percent-of-facebook-video-is-watched-without-so\/\" target=\"_blank\" rel=\"noopener\">85 % u\u017eivatel\u016f<\/a>. Co z toho vypl\u00fdv\u00e1? Pokud jste pl\u00e1novali va\u0161i video reklamu zah\u00e1jit vtipnou zvukovou vlo\u017ekou, kter\u00e1 by p\u0159il\u00e1kala div\u00e1ka, nen\u00ed to \u00fapln\u011b spr\u00e1vn\u00e1 cesta. <strong>Dbejte na to, aby byl vtip \u00fazce propojen\u00fd s vizu\u00e1lem.<\/strong> <\/span><\/p>\n<p><span>Mo\u017en\u00e1 si \u0159eknete, \u017ee to nevad\u00ed, v\u017edy\u0165 p\u0159id\u00e1te titulky a probl\u00e9m je vy\u0159e\u0161en\u00fd. Av\u0161ak <strong>\u010dten\u00fd vtip nepobav\u00ed ani zdaleka tak, jako kdy\u017e ho sly\u0161\u00edte a z\u00e1rove\u0148 vid\u00edte<\/strong>. I v na\u0161em studiu, p\u0159i psan\u00ed sc\u00e9n\u00e1\u0159\u016f, mysl\u00edme na to, <strong>abychom slova podpo\u0159ili vizu\u00e1ln\u011b<\/strong>. Hlavn\u011b p\u0159i humorn\u00fdch typech animovan\u00fdch vide\u00ed, vy\u0161krt\u00e1v\u00e1me ze sc\u00e9n\u00e1\u0159e slova, kter\u00e1 se vizu\u00e1ln\u011b podpo\u0159it opravdu nedaj\u00ed. <\/span><\/p>\n<p><span>P\u0159\u00edkladem jednoduch\u00e9ho videa, kter\u00e9 nepot\u0159ebuje \u017e\u00e1dn\u00e1 slova a pointu vystihne \u00fapln\u011b dokonale, je video od spole\u010dnosti <a href=\"https:\/\/www.google.com\/search\/?q=simple+perfect+marketng&amp;oq=simple+perfect+marketng&amp;aqs=chrome..69i57.3818j0j9&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener\">Simple Perfect Marketing<\/a>. <strong>Minutov\u00e1 animace, ve kter\u00e9 jsou hlavn\u00edmi akt\u00e9ry pakon\u011b, poutav\u011b a srozumiteln\u011b ukazuje<\/strong>, jak daleko mus\u00ed n\u011bkter\u00e1 zv\u00ed\u0159ata (ano, asi sp\u00ed\u0161e lid\u00e9) zaj\u00edt, aby dostali tu spr\u00e1vnou odpov\u011b\u010f. <\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/Pst9FCWkKTQ?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/Pst9FCWkKTQ?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 10px\">Vtipn\u00e9 video, jeho\u017e pointu pochop\u00ed i u\u017eivatel se ztlumen\u00fdm zvukem.<\/span><\/p>\n<p><span id=\"budte-strategicti\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#budte-strategicti\" title=\"Direct link to #Bu\u010fte strategi\u010dt\u00ed \" aria-label=\"Direct link to #Bu\u010fte strategi\u010dt\u00ed \"><\/a> <span>#Bu\u010fte strategi\u010dt\u00ed <\/span><\/h2>\n<p><span> <\/span><span>Jak u\u017e jsem nakousla v\u00fd\u0161e, <strong>ujist\u011bte se, zda va\u0161e vtipy podporuj\u00ed to, co chcete sv\u00e9mu publiku sd\u011blit<\/strong>. Jedn\u00edm ze zp\u016fsob\u016f, jak to ud\u011blat, je napsat n\u00e1vrh videa, kter\u00fd bude obsahovat jen poselstv\u00ed videa. A\u017e ve chv\u00edli, kdy s n\u00edm budete spokojen\u00ed, najd\u011bte m\u00edsta, kde bude humor vhodn\u00fd a p\u011bkn\u011b o\u017eiv\u00ed danou sc\u00e9nu. Ur\u010dit\u011b se <strong>nesna\u017ete b\u00fdt vtipn\u00ed na s\u00edlu<\/strong>. Najd\u011bte zdravou m\u00edru humoru, kter\u00e1 bude up\u0159\u00edmn\u00e1 a hod\u00ed se k va\u0161\u00ed zna\u010dce. Nejv\u00edc efektivn\u00ed vtipn\u00e9 reklamy jsou ty, ve kter\u00fdch <strong>vtip zahrnuje vlastnosti produktu nebo osobn\u00ed hodnotu z\u00edskanou dan\u00fdm produktem<\/strong>. <\/span><\/p>\n<p><span>Z\u00e1rove\u0148 <strong>bu\u010fte p\u0159i um\u00eds\u0165ov\u00e1n\u00ed vtipu strategi\u010dt\u00ed<\/strong>:<\/span><\/p>\n<ul>\n<li><span>Prvn\u00ed vte\u0159iny videa jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed, a proto se doporu\u010duje <strong>za\u010d\u00edt t\u00edm nejlep\u0161\u00edm vtipem<\/strong>, abyste div\u00e1ky upoutali.<\/span><\/li>\n<li><span>D\u00e1le byste m\u011bli <strong>rozvinout poselstv\u00ed videoreklamy<\/strong>. Chcete p\u0159eci, aby div\u00e1k svou pozornost neodklonil, a proto tyto sc\u00e9ny o\u017eivte jen n\u011bkolika jemn\u00fdmi vtipn\u00fdmi vsuvkami, kter\u00e9 div\u00e1ka pobav\u00ed, ale nebude se z nich v\u00e1let po zemi. <\/span><\/li>\n<li><span>Kdy\u017e se reklama bl\u00ed\u017e\u00ed ke konci, m\u016f\u017eete ji zakon\u010dit <strong>dal\u0161\u00ed silnou vtipnou pointou<\/strong>, kter\u00e1 vyvol\u00e1 sm\u00edch a zanech\u00e1 v div\u00e1kovi celkov\u00fd pozitivn\u00ed dojem.<\/span><\/li>\n<\/ul>\n<p><span>Tento \u201evzorec\u201c jsme pou\u017eili nap\u0159\u00edklad i p\u0159i tvorb\u011b animovan\u00e9ho videa pro spole\u010dnost <a href=\"https:\/\/www.credit-suisse.com\/content\/pwp\/legalgates\/am\/asset-management-uk\/am-intro.html\/content\/pwp\/www-root\/uk\/en\/asset-management\/news-and-insights\/investment-themes\/thematic-equity-investing\/robotics.html\" target=\"_blank\" rel=\"noopener\">Credit Suisse<\/a>. Na za\u010d\u00e1tek videa jsme pro upout\u00e1n\u00ed pozornosti zakomponovali <strong>vtipnou sc\u00e9nu<\/strong> zobrazuj\u00edc\u00ed roboty, kte\u0159\u00ed ve skute\u010dnosti nejdou zni\u010dit sv\u011bt. D\u00e1le jsme pr\u016fb\u011b\u017en\u011b p\u0159id\u00e1vali jen \u201evtipn\u00e9 jednohubky\u201c tak, aby div\u00e1k <strong>v\u011bnoval pozornost zpr\u00e1v\u011b videa a z\u00e1rove\u0148 si zachoval kladn\u00e9 pocity<\/strong>.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/D3804ieJ_5I?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/D3804ieJ_5I?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 10px\">Animovan\u00e9 video, kter\u00e9 pomoc\u00ed humoru upout\u00e1, ale neodkl\u00e1n\u00ed od hlavn\u00ed zpr\u00e1vy videa.<\/span><\/p>\n<p><strong><span>Pokud va\u0161e video o\u017eiv\u00edte spr\u00e1vnou d\u00e1vkou humoru, dok\u00e1\u017ee to va\u0161\u00ed zna\u010dce opravdu pomoci. Ale pozor! Ne ka\u017ed\u00e1 zna\u010dka by m\u011bla komunikovat pomoc\u00ed vtipu. Pokud to nebude zn\u00edt zcela p\u0159irozen\u011b a va\u0161e c\u00edlov\u00e1 skupina se s t\u00edm neztoto\u017en\u00ed, u\u0161kod\u00edte si. V\u011b\u0159\u00edme, \u017ee v\u00e1s n\u00e1\u0161 \u010dl\u00e1nek nasm\u011broval k tomu, jak rozesm\u00e1t sv\u00e9 publikum a neodbo\u010dit z cesty marketingov\u00e9 strategie va\u0161\u00ed zna\u010dky. <\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak jednou \u0159ekl jeden moudr\u00fd p\u00e1n, humor je nejlep\u0161\u00ed n\u00e1plast\u00ed na r\u00e1ny \u017eivota. V\u017edy\u0165 kdo se r\u00e1d nesm\u011bje? Hlavn\u011b v t\u011bchto temn\u00fdch \u010dasech, kdy se v\u0161e to\u010d\u00ed jen okolo pandemie, se ka\u017ed\u00fd r\u00e1d tro\u0161ku pobav\u00ed. Humor pat\u0159\u00ed k nejsiln\u011bj\u0161\u00edm a sou\u010dasn\u011b i k nejobl\u00edben\u011bj\u0161\u00edm apel\u016fm v reklam\u011b. Ale pozor, v rukou m\u00e1te dvojse\u010dnou zbra\u0148! Nen\u00ed &hellip; <a href=\"https:\/\/www.mynd.com\/cs\/blog\/jak-pridat-humor-do-sve-videoreklamy\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":3918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[214],"class_list":["post-4354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cs-video","tag-cs-video"],"acf":{"minutes":""},"tags_data":[{"id":214,"name":"Video"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/022_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/comments?post=4354"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4354\/revisions"}],"predecessor-version":[{"id":11955,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/posts\/4354\/revisions\/11955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/media?parent=4354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/categories?post=4354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/cs\/wp-json\/wp\/v2\/tags?post=4354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}