{"id":3919,"date":"2021-04-15T00:00:00","date_gmt":"2021-04-14T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/is-video-an-important-marketing-tool-in-2021\/"},"modified":"2025-06-04T19:06:15","modified_gmt":"2025-06-04T17:06:15","slug":"is-video-an-important-marketing-tool-in-2021","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/en\/blog\/is-video-an-important-marketing-tool-in-2021\/","title":{"rendered":"10 Reasons Why You Need Video Marketing in 2021"},"content":{"rendered":"

The world of business has changed so much in the past year, but one thing still rings true today \u2013 video marketing is a necessity. No matter the size of your company, video marketing can help your business thrive despite these trying times. Sceptical? Read on to learn 10 reasons why you need video marketing in 2021.<\/strong><\/p>\n

The role of video in the modern business landscape is now more evident than ever. It is no longer an option, but a necessity that is imperative to growth.<\/strong> More businesses are realising its power and taking full advantage of it. As of 2020, about <\/span>86% of brands have been using video marketing<\/a>. This has increased by 41% since 2016. <\/span><\/p>\n

If you\u2019re wondering whether video is a marketing tool that you should be using in 2021, you\u2019ve come to the right place. We\u2019re going to delve into all of the reasons why you should be using it this year. We\u2019ll also show you how to use videos effectively.<\/span><\/p>\n

Let\u2019s get right into it.<\/span><\/p>\n

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<\/a> #1 Video is still the most engaging type of content<\/h2>\n

Staying ahead of the competition in a highly saturated market is not easy. Even with paid ads across various social media platforms, businesses of all sizes often struggle to stand out. Sure, the platforms can get your ads to appear on the news feeds of your target consumers. However, they can\u2019t guarantee that people will look or pay attention to your ads.<\/strong><\/span><\/p>\n

The highly engaging nature of videos can change that.<\/strong> Using video ads, you can grab the attention of prospects. You can make them stop scrolling for a brief moment. <\/span><\/p>\n

Facebook is the most popular social media platform in the world. As of January 2021, it has <\/span>2.8 billion active users<\/a>. They spend about 1.3 seconds per post. Our brain simply breezes through the static images we come across online. Using video, you can hold a person\u2019s attention about five times longer.<\/strong><\/span><\/p>\n

Take this video for example. It uses fun, attention-grabbing animations along with bold, easy-to-read captions.<\/p>\n

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