{"id":4265,"date":"2021-01-07T00:00:00","date_gmt":"2021-01-06T23:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/ako-vytvorit-video-reklamu-na-facebooku\/"},"modified":"2025-06-03T14:24:28","modified_gmt":"2025-06-03T12:24:28","slug":"ako-vytvorit-video-reklamu-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-video-reklamu-na-facebooku\/","title":{"rendered":"Ako vytvori\u0165 videoreklamu na Facebooku"},"content":{"rendered":"<p><strong>Reklama na Facebooku je oproti in\u00fdm platform\u00e1m e\u0161te pomerne lacn\u00e1 z\u00e1le\u017eitos\u0165 a ve\u013emi dobre funguje. Najefekt\u00edvnej\u0161\u00ed form\u00e1t, s ktor\u00fdm m\u00f4\u017eete na tejto platforme pracova\u0165, je pr\u00e1ve videoreklama. V dne\u0161nom \u010dl\u00e1nku v\u00e1m polopate vysvetl\u00edme, ako nastavi\u0165 video kampa\u0148 pr\u00e1ve na tejto soci\u00e1lnej sieti. Po\u010fme na to!<\/strong><\/p>\n<p><strong>V tomto \u010dl\u00e1nku sa dozviete:<\/strong><\/p>\n<ul>\n<li><a href=\"#kratke-historicke-okienko\" rel=\"noopener\">Kr\u00e1tka hist\u00f3ria Facebook reklamy<\/a><\/li>\n<li><a href=\"#co-je-zakladom-uspechu\" rel=\"noopener\">\u010co je z\u00e1kladom \u00faspe\u0161nej kampane<\/a><\/li>\n<li><a href=\"#bez-coho-to-nepojde\" rel=\"noopener\">Z\u00e1kladn\u00e9 nastavenia<\/a><\/li>\n<li><a href=\"#ciel-kampane\" rel=\"noopener\">Cie\u013e kampane<\/a><\/li>\n<li><a href=\"#rozpocet\" rel=\"noopener\">Rozpo\u010det kampane<\/a><\/li>\n<li><a href=\"#cielenie-reklamy\" rel=\"noopener\">Cielenie reklamy<\/a><\/li>\n<li><a href=\"#umiestnenia-reklamy\" rel=\"noopener\">Umiestnenia reklamy<\/a><\/li>\n<li><a href=\"#anatomia-video-reklamy\" rel=\"noopener\">Anat\u00f3mia video reklamy<\/a><\/li>\n<li><a href=\"#poziadavky-video-reklamy\" rel=\"noopener\">Technick\u00e9 po\u017eiadavky video reklamy<\/a><\/li>\n<\/ul>\n<p><a id=\"kratke-historicke-okienko\" data-hs-anchor=\"true\"><\/a><\/p>\n<p><span id=\"kratke-historicke-okienko\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#kratke-historicke-okienko\" title=\"Direct link to Kr\u00e1tke historick\u00e9 okienko\" aria-label=\"Direct link to Kr\u00e1tke historick\u00e9 okienko\"><\/a> Kr\u00e1tke historick\u00e9 okienko<\/h2>\n<p>Facebook dnes patr\u00ed k najob\u013e\u00fabenej\u0161\u00edm soci\u00e1lnym sie\u0165am. No viete ak\u00fd je jeho p\u00f4vod? Prvotne bol ur\u010den\u00fd <strong>pre \u0161tudentov Harvardu<\/strong>, aby sa online cestou \u013eah\u0161ie spojili a nadviazali vz\u0165ahy. \u00daplne prv\u00e9 reklamy na Facebooku dostali n\u00e1zov <strong>\u201eFacebook Let\u00e1ky&#8220; <\/strong>a \u0161tudenti \u010di niektor\u00e9 lok\u00e1lne podniky tam inzerovali r\u00f4zne udalosti.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/mondrian.mashable.com\/wp-content%252Fuploads%252F2013%252F08%252Ffacebook-screenshot_ad.jpg%252Ffull-fit-in__1200x2000.jpg?signature=gMp51qJ0clAqyyrbTAdp2xjL-b4=&amp;source=http%3A%2F%2Fmashable.com\" alt=\"Facebook v roku 2005\" width=\"500\" data-image=\"ar1ocaeweszq\" loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px\">Uk\u00e1\u017eka profilu na soci\u00e1lnej sieti The Facebook v roku 2005. (Zdroj: mashable.com)<\/span><\/p>\n<p style=\"text-align: left\">\u010cas preletel ako voda a <strong>Facebook technologicky pokro\u010dil raketov\u00fdm tempom<\/strong>, \u010doho v\u00fdsledkom je aj zmena inzerentov. Dnes to u\u017e nie s\u00fa iba vysoko\u0161kol\u00e1ci s p\u00e1r drobn\u00fdmi navy\u0161e, ktor\u00ed chc\u00fa spropagova\u0165 svoje p\u00e1rty, ale <strong>aj spolo\u010dnosti s miliardov\u00fdmi rozpo\u010dtami.<\/strong><\/p>\n<p style=\"text-align: left\">Pr\u00edkladom je aj celosvetovo zn\u00e1ma zna\u010dka \u0161perkov <a href=\"https:\/\/www.pandora.net\/sk-sk\/\" rel=\"noopener\" target=\"_blank\">Pandora<\/a>, ktor\u00e1 <strong> ka\u017edoro\u010dne sp\u00fa\u0161\u0165a viano\u010dn\u00e9 videoreklamy pr\u00e1ve na tejto platforme.<\/strong><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/mLKgwyYjPkY?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/mLKgwyYjPkY?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center; font-size: 12px\">Viano\u010dn\u00e1 reklama Pandora 2020.<\/p>\n<p style=\"text-align: left\">Videokampane <strong> prin\u00e1\u0161aj\u00fa spolo\u010dnosti skvel\u00e9 v\u00fdsledky<\/strong> a viano\u010dn\u00e1 reklama jej vygenerovala 61 % n\u00e1rast n\u00e1kupov a 42 % n\u00e1rast po\u010dtu zakazn\u00edkov. Facebook je <strong> jednoducho efekt\u00edvny kan\u00e1l video marketingu<\/strong> a v\u00e4\u010d\u0161ina market\u00e9rov tvrd\u00ed, \u017ee <a href=\"https:\/\/databox.com\/the-best-facebook-ad-content\/?utm_source=zest.is&amp;utm_medium=referral&amp;utm_term=zst.5c8445af8100a\" rel=\"noopener\" target=\"_blank\">videoreklamy prekon\u00e1vaj\u00fa obr\u00e1zkov\u00e9 \u010di textov\u00e9 reklamy<\/a> a <strong>dosahuj\u00fa vy\u0161\u0161\u00ed konverzn\u00fd pomer<\/strong>. Po\u010fme sa spolo\u010dne ponori\u0165 do hlb\u00edn Facebooku a uk\u00e1za\u0165 si krok po kroku, ako vytvori\u0165 videoreklamu, ktor\u00e1 dosiahne po\u017eadovan\u00e9 v\u00fdsledky.<\/p>\n<p><a id=\"co-je-zakladom-uspechu\" data-hs-anchor=\"true\"><\/a><\/p>\n<p><span id=\"zakladom-uspechu-je\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#zakladom-uspechu-je\" title=\"Direct link to Z\u00e1kladom \u00faspechu je..?\" aria-label=\"Direct link to Z\u00e1kladom \u00faspechu je..?\"><\/a> Z\u00e1kladom \u00faspechu je..?<\/h2>\n<p style=\"text-align: left\"><strong>Z\u00e1kladnou esenciou \u00faspe\u0161nej videokampane je logicky skvel\u00e9 video. <\/strong>Nezab\u00fadajte na to, \u017ee video je <strong>vizu\u00e1lne m\u00e9dium<\/strong> a na Facebooku to plat\u00ed obzvl\u00e1\u0161\u0165. Mus\u00edte pon\u00faknu\u0165 video, ktor\u00e9ho n\u00e1h\u013ead bude vyt\u0155\u010da\u0165 z davu in\u00fdch pr\u00edspevkov a u\u017e\u00edvate\u013e nedo\u010dkavo siahne my\u0161ou na play button. Z\u00e1rove\u0148 <strong>video nem\u00f4\u017ee by\u0165 pr\u00edli\u0161 dlh\u00e9, <\/strong>mus\u00ed <strong>by\u0165 k veci a ma\u0165 zmysel aj bez zvuku. <\/strong><\/p>\n<p><span id=\"zmysel-aj-bez-zvuku-vazne\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#zmysel-aj-bez-zvuku-vazne\" title=\"Direct link to Zmysel aj bez zvuku? V\u00e1\u017ene?\" aria-label=\"Direct link to Zmysel aj bez zvuku? V\u00e1\u017ene?\"><\/a> Zmysel aj bez zvuku? V\u00e1\u017ene?<\/h2>\n<p style=\"text-align: left\">\u00c1no, Facebook toti\u017eto zistil, \u017ee a\u017e <a href=\"https:\/\/www.facebook.com\/business\/news\/updated-features-for-video-ads\/?__mref=message_bubble\" rel=\"noopener\" target=\"_blank\">80 % \u013eud\u00ed reagovalo negat\u00edvne na automatick\u00e9 prehr\u00e1vanie vide\u00ed so zvukom<\/a> a preto im dal mo\u017enos\u0165 vypn\u00fa\u0165 zvuk vo vide\u00e1ch. To sp\u00f4sobilo, \u017ee v\u00e4\u010d\u0161ina z n\u00e1s <strong>pozer\u00e1 vide\u00e1 bez zvuku.<\/strong> <strong>Nespoliehajte sa teda na zvuk<\/strong>, va\u0161a videoreklama mus\u00ed by\u0165 schopn\u00e1 \u0161\u00edri\u0165 posolstvo aj bez neho. Vyrie\u0161i\u0165 to m\u00f4\u017eete napr\u00edklad pridan\u00edm titulkov k videu.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/YMeas1TBUwc?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/YMeas1TBUwc?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center; font-size: 12px\">Video predstavuj\u00face pr\u00edstroj na chudnutie Emsculpt Neo, ktor\u00e9 m\u00e1 zmysel aj bez zvuku.<\/p>\n<p style=\"text-align: left\">No po\u010fme sa bavi\u0165 o tom, \u017ee u\u017e disponujete z\u00e1kladom &#8211; <a href=\"\/sk\/kontakt\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklama na Facebooku je oproti in\u00fdm platform\u00e1m e\u0161te pomerne lacn\u00e1 z\u00e1le\u017eitos\u0165 a ve\u013emi dobre funguje. Najefekt\u00edvnej\u0161\u00ed form\u00e1t, s ktor\u00fdm m\u00f4\u017eete na tejto platforme pracova\u0165, je pr\u00e1ve videoreklama. V dne\u0161nom \u010dl\u00e1nku v\u00e1m polopate vysvetl\u00edme, ako nastavi\u0165 video kampa\u0148 pr\u00e1ve na tejto soci\u00e1lnej sieti. Po\u010fme na to! V tomto \u010dl\u00e1nku sa dozviete: Kr\u00e1tka hist\u00f3ria Facebook reklamy \u010co &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-video-reklamu-na-facebooku\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[209],"class_list":["post-4265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-marketing","tag-sk-marketing"],"acf":{"minutes":""},"tags_data":[{"id":209,"name":"Marketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/103_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4265"}],"version-history":[{"count":1,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4265\/revisions"}],"predecessor-version":[{"id":11987,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4265\/revisions\/11987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4055"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}