{"id":4266,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-25T23:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/antropomorfizmus-nadcasovy-kreativny-prejav\/"},"modified":"2025-06-03T14:25:21","modified_gmt":"2025-06-03T12:25:21","slug":"antropomorfizmus-nadcasovy-kreativny-prejav","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/antropomorfizmus-nadcasovy-kreativny-prejav\/","title":{"rendered":"ANTROPOMORFIZMUS V UMEN\u00cd: nehyn\u00faci trend alebo nad\u010dasov\u00fd kreat\u00edvny prejav?"},"content":{"rendered":"<p><strong>My umelci s\u00fastavne h\u013ead\u00e1me nov\u00e9, neokukan\u00e9 n\u00e1pady. \u0160ikovn\u00fdm trikom ako zauja\u0165 publikum a naplni\u0165 svoje umeleck\u00e9 amb\u00edcie m\u00f4\u017ee by\u0165 antropomorfizmus, ktor\u00fd sa zd\u00e1 by\u0165 takmer bezodnou stud\u0148ou in\u0161pir\u00e1cie. V nasleduj\u00facom \u010dl\u00e1nku predstav\u00edme antropomorfizmus do detailov. Pribl\u00ed\u017eime jeho hist\u00f3riu, odkryjeme psychol\u00f3giu v pozad\u00ed a pozrieme sa aj na p\u00e1r zauj\u00edmav\u00fdch uk\u00e1\u017eok.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<figure><strong><img decoding=\"async\" src=\"\/wp-content\/uploads\/Marketing_article_anthorpomorphism_2022-01-30-124452_xdtz-47f09ffa.jpg\" alt=\"anthorpomorphism art inspired by da vinci\" width=\"600\" data-image=\"isqkx2vlcwiw\" loading=\"lazy\"><\/strong><\/figure>\n<p><strong><br \/><\/strong><\/p>\n<p><span id=\"Co-vlastne-znamena-antropomorfizmus\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#Co-vlastne-znamena-antropomorfizmus\" title=\"Direct link to \u010co vlastne znamen\u00e1 antropomorfizmus?\" aria-label=\"Direct link to \u010co vlastne znamen\u00e1 antropomorfizmus?\"><\/a> <strong>\u010co vlastne znamen\u00e1 antropomorfizmus?<\/strong><\/h2>\n<p style=\"text-align: left\">Princ\u00edpom antropomorfizmu je pren\u00e1\u0161anie \u013eudsk\u00fdch znakov, vlastnost\u00ed a em\u00f3ci\u00ed na ne\u017eiv\u00e9 bytosti alebo javy. Z literat\u00fary pozn\u00e1me term\u00edn <em>prosopopeia <\/em>alebo <em>personifik\u00e1cia<\/em>, ktor\u00e1 je slovn\u00fdm prejavom antropomorfizmu.<\/p>\n<p style=\"text-align: left\">Korene antropomorfiz\u00e1cie siahaj\u00fa \u010faleko do minulosti a tie\u017e hlboko do \u013eudskej psychiky. V z\u00e1sade ide o kognit\u00edvny proces, pomocou ktor\u00e9ho <em>\u013eudia pou\u017e\u00edvaj\u00fa vlastn\u00e9 nau\u010den\u00e9 sch\u00e9my o in\u00fdch \u013eu\u010foch a aplikuj\u00fa ich na nov\u00e9 skuto\u010dnosti.<\/em> Tento proces na\u0161iel uplatnenie v r\u00e1mci vzdel\u00e1vac\u00edch programov, lie\u010dby du\u0161evn\u00fdch chor\u00f4b a pravda\u017ee aj v kreat\u00edvnom priemysle.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/ANTHROPHOMORPHIC_ILLUSTRATION_2022-01-30-124454_xaoy-3449d283.png\" alt=\"ANTHROPHOMORPHIC_ILLUSTRATION_COLLAGE\" width=\"600\" data-image=\"wsr7iwm84mvv\" loading=\"lazy\"><\/figure>\n<p><span id=\"pociatky-antropomorfizmu-z-jaskyne-az-do-silicon-valley\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#pociatky-antropomorfizmu-z-jaskyne-az-do-silicon-valley\" title=\"Direct link to Po\u010diatky antropomorfizmu: Z jaskyne a\u017e do Silicon valley\" aria-label=\"Direct link to Po\u010diatky antropomorfizmu: Z jaskyne a\u017e do Silicon valley\"><\/a> Po\u010diatky antropomorfizmu: Z jaskyne a\u017e do Silicon valley<\/h2>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\">\n<div class=\"thumbcaption\">\n<div class=\"magnify\">\n<p style=\"text-align: left\">U\u017e asi pred <a href=\"https:\/\/vat.pravda.sk\/clovek\/clanok\/430679-tajomstvo-prehistorickych-ruk-v-jaskyniach\/\" rel=\"noopener\" target=\"_blank\">40 000 rokmi<\/a> tvorili na\u0161i paleolitick\u00ed predkovia prv\u00e9 zoomorfn\u00e9 umeleck\u00e9 diela. T\u00fdm, \u017ee zobrazovali svojich bohov a duchov vo forme zvierat polo\u017eili z\u00e1klady modernej spolo\u010dnosti.<\/p>\n<p style=\"text-align: left\">V snahe pochopi\u0165 abstraktn\u00e9 pojmy a pr\u00edrodn\u00e9 javy \u013eudia za\u010dali nesk\u00f4r veri\u0165 v <a href=\"https:\/\/sk.wikipedia.org\/wiki\/Animizmus\/\" rel=\"noopener\" target=\"_blank\">animizmus<\/a>, ktor\u00fd pripisuje vlastn\u00fa \u017eivotn\u00fa silu alebo du\u0161u \u017eiv\u00fdm aj ne\u017eiv\u00fdm objektom.<\/p>\n<p style=\"text-align: left\">Z animizmu sa postupne rozvinuli zlo\u017eitej\u0161ie bo\u017estv\u00e1. Be\u017ene boli t\u00edto bohovia a mytologick\u00e9 bytosti zoomorfn\u00e9 alebo antropomorfn\u00e9. Pr\u00edklady m\u00f4\u017eme n\u00e1js\u0165 <span style=\"font-size: 1.125rem\">v egyptskom umen\u00ed, v gr\u00e9ckej mytol\u00f3gii alebo v stredovek\u00fdch zdoben\u00fdch rukopisoch.<\/span><\/p>\n<\/div>\n<div class=\"magnify\">\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/anthropo_history_2022-01-30-124458_pmjy-ca8a403b.webp\" alt=\"anthropo_history\" width=\"600\" data-image=\"2iabmk25brv8\" loading=\"lazy\"><\/figure>\n<\/div>\n<div class=\"magnify\" style=\"font-size: 12px; text-align: center\"><span style=\"font-size: 12px\"><strong>Egyptsk\u00ed bohovia Ra a Horus v\u013eavo a fragment stredovek\u00e9ho zdoben\u00e9ho rukopisu vpravo.<\/strong><\/span><\/div>\n<div class=\"magnify\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: left\">Skuto\u010dn\u00fa zlat\u00fa \u00e9ru za\u017eil antropomorfizmus a\u017e v 19. storo\u010d\u00ed, v\u010faka umelcom ako Sir John Tenniel alebo JJ Grandville.<\/p>\n<p style=\"text-align: left\"><span style=\"font-size: 1.125rem\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Tenniel\/\" rel=\"noopener\" target=\"_blank\">Tenniel <\/a>sa presl\u00e1vil t\u00fdm, \u017ee ilustroval asi najzn\u00e1mej\u0161iu knihu Lewisa Carrolla &#8211; <a href=\"https:\/\/medium.com\/alice-s-adventures-in-wonderland\/sir-john-tenniel-s-classic-illustrations-of-alice-in-wonderland-2c3bbdca3a77\/\" rel=\"noopener\" target=\"_blank\">Alica v krajine z\u00e1zrakov<\/a> a Grandville zobrazoval \u010dlenov modernej franc\u00fazskej spolo\u010dnosti (teda obchodn\u00edkov, politikov a k\u0148azov) ako rozli\u010dn\u00e9 druhy vt\u00e1kov. <a href=\"https:\/\/sk.wikipedia.org\/wiki\/Jean_Ignace_Isidore_G%C3%A9rard_Grandville\/\" rel=\"noopener\" target=\"_blank\">Grandvillova <\/a>tvorba a schopnos\u0165 politickej provok\u00e1cie boli d\u00f4le\u017eit\u00fdm m\u00ed\u013enikom v satirickej ilustr\u00e1cii.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-size: 1.125rem\">V\u00fdborn\u00fdmi pr\u00edkladmi tohto umeleck\u00e9ho smeru s\u00fa aj knihy <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Adventures_of_Pinocchio\/\" style=\"font-size: 1.125rem\" target=\"_blank\" rel=\"noopener\">Pinocchio<\/a><span style=\"font-size: 1.125rem\"> od Carla Collodiho alebo <\/span><a href=\"https:\/\/www.penguinrandomhouse.com\/books\/211465\/the-jungle-book-by-rudyard-kipling-introduction-by-neil-gaiman\/9780375984372\/\" style=\"font-size: 1.125rem\" target=\"_blank\" rel=\"noopener\">Kniha d\u017eungle<\/a><span style=\"font-size: 1.125rem\"> od Rudyarda Kiplinga.<\/span><\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/s-l1000_2022-01-30-124500_vkra-cc9cf450.jpg\" alt=\"Metamorphosis of the Day illustrated by JJ Grandville\" width=\"600\" data-image=\"37ptrrjuwjbc\" loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px\">Les m\u00e9tamorphoses du jour &#8211; JJ Grandville <\/span><\/p>\n<p><span style=\"font-size: 12px\"><\/span><\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/1_AOqIfJZqy34IdO2romiT9Q_2022-01-30-124504_tmsz-04f0f60e.jpg\" alt=\"Alice in Wonderland illustrated by John Tenniel\" width=\"600\" data-image=\"b4z3wpw7uwws\" loading=\"lazy\"><\/figure>\n<p style=\"text-align: center\"><span style=\"font-size: 12px\">Alica v krajine z\u00e1zrakov &#8211; John Tenniel <\/span><\/p>\n<p><span id=\"psychologia-v-pozadi-antropomorfizmu\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#psychologia-v-pozadi-antropomorfizmu\" title=\"Direct link to Psychol\u00f3gia v pozad\u00ed antropomorfizmu\" aria-label=\"Direct link to Psychol\u00f3gia v pozad\u00ed antropomorfizmu\"><\/a> Psychol\u00f3gia v pozad\u00ed antropomorfizmu<\/h2>\n<p style=\"text-align: left\">Prv\u00fa empirick\u00fa <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anthropomorphism\/\" rel=\"noopener\" target=\"_blank\">\u0161t\u00fadiu o antropomorfizme<\/a> vykonala v roku 1944 dvojica psychol\u00f3gov <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fritz_Heider\/\" rel=\"noopener\" target=\"_blank\">Fritz Heider<\/a> a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marianne_Simmel\/\" rel=\"noopener\" target=\"_blank\">Marianne Simmel<\/a>. V prvej \u010dasti tohto experimentu v\u00fdskumn\u00edci uk\u00e1zali 2 a pol min\u00faty dlh\u00fa anim\u00e1ciu r\u00f4znych tvarov, pohybuj\u00facich sa na obrazovke r\u00f4znymi smermi a r\u00fdchlos\u0165ami.<\/p>\n<p style=\"text-align: left\">Ke\u010f mali subjekty nesk\u00f4r pop\u00edsa\u0165, \u010do videli, priradili tvarom charakteristick\u00e9 \u013eudsk\u00e9 vlastnosti a \u00famysly. To znamen\u00e1, \u017ee ve\u013ek\u00fd trojuholn\u00edk bol charakterizovan\u00fd ako n\u00e1siln\u00edk, preto\u017ee prenasledoval \u010fal\u0161ie dva tvary, a\u017e k\u00fdm ho nepre\u013estili, aby mohli unikn\u00fa\u0165.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-vimeo\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"float: none; margin-left: auto; margin-right: auto; display: block;\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/48908599?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-service=\"vimeo\"><\/iframe><\/figure>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 12px\"> Anim\u00e1cia k empirickej \u0161t\u00fadii o antropomorfizme z roku 1944<\/span><\/p>\n<p><span id=\"priklady-antropomorfizmu-v-sucasnej-reklame-a-kinematografii\"><\/span><\/p>\n<h2 style=\"text-align: left\"><a class=\"anchor\" href=\"#priklady-antropomorfizmu-v-sucasnej-reklame-a-kinematografii\" title=\"Direct link to Pr\u00edklady antropomorfizmu v s\u00fa\u010dasnej reklame a kinematografii\" aria-label=\"Direct link to Pr\u00edklady antropomorfizmu v s\u00fa\u010dasnej reklame a kinematografii\"><\/a> Pr\u00edklady antropomorfizmu v s\u00fa\u010dasnej reklame a kinematografii<\/h2>\n<p style=\"text-align: left\">Zobrazovanie zvierat a predmetov, ktor\u00e9 myslia a konaj\u00fa ako \u013eudia, zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu aj v s\u00fa\u010dasnosti. Vyu\u017e\u00edvaj\u00fa ho v tvorbe zn\u00e1mi giganti kinematografie a videohern\u00e9ho priemyslu (ako Disney, Pixar \u010di <a href=\"https:\/\/www.studioghibli.com.au\/\" rel=\"noopener\" target=\"_blank\">Studio Ghibli<\/a>), ale aj mal\u00e9 nez\u00e1visl\u00e9 \u0161t\u00fadi\u00e1.<\/p>\n<p style=\"text-align: left\">Pritom z \u010dara tohto trendu, ani z originality n\u00e1padov neub\u00fada a skuto\u010dne \u010doko\u013evek je potenci\u00e1lne <em>antropomorfizovate\u013en\u00e9<\/em>. Od zvierat, cez objekty a pocity, a\u017e po krajne abstraktn\u00e9 pojmy. Pozrime sa teraz na p\u00e1r zauj\u00edmav\u00fdch uk\u00e1\u017eok.<\/p>\n<p style=\"text-align: center\">\n<figure><iframe loading=\"lazy\" style=\"float: none; margin-left: auto; margin-right: auto; display: block;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4OiMOHRDs14\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 12px\">Princezn\u00e1 Mononoke &#8211; celove\u010dern\u00fd animovn\u00fd film od Studio Ghibli <\/span><\/p>\n<p style=\"text-align: left\">Na z\u00e1klade personifik\u00e1cie vznikli aj zau\u017e\u00edvan\u00e9 slovn\u00e9 spojenia, typu: mocn\u00fd ako lev, pref\u00edkan\u00fd ako l\u00ed\u0161ka alebo leniv\u00fd ako le\u0148ochod. Na rovnakom princ\u00edpe stavia aj vtipn\u00e1 kampa\u0148 aplik\u00e1cie <a href=\"https:\/\/slack.com\/\" rel=\"noopener\" target=\"_blank\">Slack<\/a> s n\u00e1zvom <em>V\u0161etky typy \u013eud\u00ed pre v\u0161etky typy t\u00edmov.<\/em><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"\/\/www.youtube.com\/embed\/x6sSa5NpqUI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p>Britsk\u00e1 neziskov\u00e1 organiz\u00e1cia <a href=\"https:\/\/www.orangutans-sos.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Sumatran Orangutan Society<\/a> vyu\u017eila, inokedy vesel\u00e9, antropomorfn\u00e9 charaktery z Knihy D\u017eungl\u00ed na komunik\u00e1ciu d\u00f4le\u017eit\u00e9ho posolstva.<\/p>\n<p style=\"text-align: left\">\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"\/\/www.youtube.com\/embed\/diP9Geq6er4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p>Pod zemou sa ukr\u00fdva cel\u00fd alternat\u00edvny vesm\u00edr, kde \u017eij\u00fa <em>po\u013eud\u0161ten\u00e9<\/em> organicky pestovan\u00e9 semia\u010dka. Tieto mil\u00e9, i ke\u010f drsn\u00e9 charaktery od <a href=\"http:\/\/buck.tv\/#\/\" rel=\"noopener\" target=\"_blank\">Buck Studio<\/a> si zamilujete.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block;\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/166284984?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff&amp;badge=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/figure>\n<p><span style=\"font-size: 12px\"><a href=\"https:\/\/vimeo.com\/166284984\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/span><\/p>\n<p style=\"text-align: left\"><strong>Vybrali sme len p\u00e1r pr\u00edkladov, ale internet ukr\u00fdva obrovsk\u00e9 mno\u017estvo antropomorfn\u00e9ho materi\u00e1lu. Pr\u00e1ve v\u010faka personifik\u00e1cii dok\u00e1\u017eu \u013eudia z filmu, dizajnu \u010di reklamy vym\u00fd\u0161\u013ea\u0165 st\u00e1le nov\u00e9, neokukan\u00e9 charaktery. Pozorne sledujte svet okolo seba a mo\u017eno v\u00e1s prekvap\u00ed kde v\u0161ade a ako \u010dasto sa s nimi stret\u00e1vame. Ak viete o nejakom zauj\u00edmavom pr\u00edklade, ktor\u00fd sme nespomenuli, op\u00e4\u0165 budeme radi, ak n\u00e1m nech\u00e1te tip v koment\u00e1ri.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My umelci s\u00fastavne h\u013ead\u00e1me nov\u00e9, neokukan\u00e9 n\u00e1pady. \u0160ikovn\u00fdm trikom ako zauja\u0165 publikum a naplni\u0165 svoje umeleck\u00e9 amb\u00edcie m\u00f4\u017ee by\u0165 antropomorfizmus, ktor\u00fd sa zd\u00e1 by\u0165 takmer bezodnou stud\u0148ou in\u0161pir\u00e1cie. V nasleduj\u00facom \u010dl\u00e1nku predstav\u00edme antropomorfizmus do detailov. Pribl\u00ed\u017eime jeho hist\u00f3riu, odkryjeme psychol\u00f3giu v pozad\u00ed a pozrieme sa aj na p\u00e1r zauj\u00edmav\u00fdch uk\u00e1\u017eok. \u010co vlastne znamen\u00e1 antropomorfizmus? Princ\u00edpom &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/antropomorfizmus-nadcasovy-kreativny-prejav\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[210],"class_list":["post-4266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-kreativita","tag-sk-kreativita"],"acf":{"minutes":""},"tags_data":[{"id":210,"name":"Kreativita"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/120_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4266"}],"version-history":[{"count":1,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4266\/revisions"}],"predecessor-version":[{"id":12205,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4266\/revisions\/12205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4058"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}