{"id":4269,"date":"2018-09-16T00:00:00","date_gmt":"2018-09-15T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/velky-sprievodca-image-videom-v-10-krokoch\/"},"modified":"2025-06-03T14:25:39","modified_gmt":"2025-06-03T12:25:39","slug":"velky-sprievodca-image-videom-v-10-krokoch","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/velky-sprievodca-image-videom-v-10-krokoch\/","title":{"rendered":"Ve\u013ek\u00fd sprievodca image videom alebo ako nato\u010di\u0165 firemn\u00e9 video v 10 krokoch"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Rozhodli ste sa vies\u0165 vlastn\u00fd video projekt a pr\u00e1ve podnik\u00e1te prv\u00e9 kroky? Alebo e\u0161te len zva\u017eujete nato\u010di\u0165 marketingov\u00e9 video a potrebujete poradi\u0165, ako na to? Pr\u00edpadne prem\u00fd\u0161\u013eate, \u017ee zad\u00e1te tvorbu image videa agent\u00fare? Potom bude pre v\u00e1s tento \u010dl\u00e1nok dokonal\u00fdm sprievodcom.<\/strong><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"\/\/player.vimeo.com\/video\/82945799?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<p><span style=\"font-size: 11px;\"><strong>Spoznajte Bratislavu z nov\u00e9ho uhla, farebn\u00fa a \u017eiv\u00fa &#8211; aj to je sila image videa<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 1.125rem;\">V \u010dl\u00e1nku sa dozviete konkr\u00e9tne odpovede na nasleduj\u00face ot\u00e1zky:<\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\">Ako zvl\u00e1dnu\u0165 briefing, produkciu, postprodukciu, a\u017e po fin\u00e1lne nahratie videa na internet<\/li>\n<li style=\"text-align: left;\">Ako n\u00e1js\u0165 vhodn\u00fa agent\u00faru, ko\u013eko produkcia <a href=\"\/sk\/\" target=\"_blank\" rel=\"noopener\">image videa<\/a> stoj\u00ed a ako u\u0161etri\u0165 na n\u00e1kladoch<\/li>\n<li style=\"text-align: left;\">Kam umiestni\u0165 image video a ak\u00e9 marketingov\u00e9 aktivity pou\u017ei\u0165, aby bolo \u010do naj\u00faspe\u0161nej\u0161ie<\/li>\n<\/ul>\n<blockquote><p><a href=\"#1\">#1 Ciele image videa<\/a><br \/>\n<a href=\"#2\">#2 Hlavn\u00e9 posolstvo<\/a><br \/>\n<span style=\"font-size: 1.125rem;\"><a href=\"#3\">#3 Briefing<\/a><br \/>\n<a href=\"#4\">#4 Vlastn\u00e1 produkcia vs. extern\u00e1 agent\u00fara<\/a><br \/>\n<a href=\"#5\" rel=\" noopener\">#5 Produkcia krok po kroku<\/a><br \/>\n<a href=\"#6\">#6 N\u00e1klady a d\u013a\u017eka produkcie<\/a><br \/>\n<a href=\"#7\">#7 Vlo\u017eenie videa na internet<\/a><br \/>\n<a href=\"#8\">#8 Umiestnenie videa a marketing<\/a><br \/>\n<a href=\"#9\">#9 Vyhodnotenie a meranie v\u00fdkonu<\/a><br \/>\n<a href=\"#10\">#10 Ako n\u00e1js\u0165 spo\u013eahliv\u00fa video agent\u00faru<\/a><\/span><\/p><\/blockquote>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 2.2rem;\">Ako spr\u00e1vne zvl\u00e1dnu\u0165 produkciu image videa?<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Ak ste market\u00e9r, riadite\u013e alebo zakladate\u013e inovat\u00edvneho start-upu,<\/strong> ur\u010dite to c\u00edtite rovnako: Zoznam \u00faloh len z oblasti online marketingu, ktor\u00e9 sa v\u00e1m kopia na stole, sa zd\u00e1 by\u0165 nekone\u010dn\u00fd.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Pravideln\u00e1 aktualiz\u00e1cia firemnej webstr\u00e1nky, p\u00edsanie blogu, komunik\u00e1cia na Facebooku, prid\u00e1vanie nov\u00fdch vide\u00ed na YouTube, pr\u00edbehov na Instagram, noviniek na Twitter&#8230; A to <strong>v\u0161etko mus\u00ed by\u0165 hotov\u00e9 \u010do najsk\u00f4r,<\/strong> aby bolo v\u0161etko tip-top pre nadch\u00e1dzaj\u00faci ve\u013etrh.<\/span><\/p>\n<p style=\"text-align: left;\">Bohu\u017eia\u013e, zoznam e\u0161te nekon\u010d\u00ed, preto\u017ee <strong>ka\u017ed\u00fd marketingov\u00fd n\u00e1stroj m\u00e1 vlastn\u00e9 pravidl\u00e1<\/strong> pre prid\u00e1vanie obsahu, \u010do so sebou prin\u00e1\u0161a najr\u00f4znej\u0161ie prek\u00e1\u017eky a v\u00fdzvy.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iT0VmKq5UoA?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<p><span style=\"font-size: 11px;\"><strong>Spoznajte kreat\u00edvne laborat\u00f3rium <a href=\"https:\/\/youtu.be\/iT0VmKq5UoA\/\" target=\"_blank\" rel=\"noopener\">Mynd<\/a> v sympatickom image videu<\/strong><\/span><\/p>\n<p>A samozrejme aj <strong>produkcia image videa je n\u00e1ro\u010dn\u00e1.<\/strong> <strong>Bez vedomost\u00ed a svedomitej pr\u00edpravy sa v\u00e1m nepodar\u00ed nato\u010di\u0165 hodnotn\u00fd obsah. <\/strong><span style=\"font-size: 1.125rem;\">Pravdepodobnos\u0165, \u017ee s nov\u00fdm videom neuspejete je pomerne vysok\u00e1.<\/span><\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 1.125rem;\">Samostatnou kapitolou je produkcia korpor\u00e1tneho image videa.<\/strong><span style=\"font-size: 1.125rem;\"> Bez oh\u013eadu na to, \u010di sa rozhodnete pre profesion\u00e1lnu agent\u00faru alebo chcete video produkova\u0165 sami, <\/span><strong style=\"font-size: 1.125rem;\">je d\u00f4le\u017eit\u00e9 pozna\u0165 v\u0161etky \u00faskalia a n\u00e1strahy, s ktor\u00fdmi sa v produkcii stretnete.<\/strong><span style=\"font-size: 1.125rem;\"> Iba poctiv\u00fdm postupom a pr\u00e1cou m\u00f4\u017eete dosiahnu\u0165 \u00faspech a vysn\u00edvan\u00fa sledovanos\u0165.<\/span><\/p>\n<p style=\"text-align: left;\">Dobrou spr\u00e1vou je, \u017ee v\u0161etko sa d\u00e1 nau\u010di\u0165. Hoci je tento \u010dl\u00e1nok pomerne rozsiahly, prezrad\u00ed v\u00e1m takmer v\u0161etko, \u010do potrebujete vedie\u0165 o produkcii kvalitn\u00e9ho marketingov\u00e9ho image videa.<\/p>\n<h2 style=\"text-align: left;\"><strong style=\"font-size: 2.2rem;\">#1<\/strong><span style=\"font-size: 2.2rem;\"> Ciele image videa<\/span><\/h2>\n<p style=\"text-align: left;\">Ur\u010dite v\u00e1m v\u00fdraz<a href=\"\/sk\/\" target=\"_blank\" rel=\"noopener\"> image video<\/a> nie je \u00faplne cudz\u00ed, inak by ste si ne\u010d\u00edtali o jeho produkcii. Povedzme si ale viac o jeho p\u00f4vode.<\/p>\n<p style=\"text-align: left;\">Ide o form\u00e1t, ktor\u00fd <strong>pomocou p\u00fatav\u00e9ho pr\u00edbehu rozpr\u00e1va o hodnot\u00e1ch spolo\u010dnosti,<\/strong> no vyh\u00fdba sa priamym reklamn\u00fdm ponuk\u00e1m. Jeho silnou str\u00e1nkou je aj \u013eudsk\u00fd faktor, ktor\u00fd v\u00fdrazne <strong>prispieva k zlep\u0161eniu imid\u017eu va\u0161ej zna\u010dky<\/strong> v o\u010diach z\u00e1kazn\u00edkov, aj \u0161irokej verejnosti. Efekt \u00faspe\u0161n\u00e9ho image videa <strong>sa prejav\u00ed na vy\u0161\u0161ej vernosti z\u00e1kazn\u00edkov<\/strong> a m\u00f4\u017ee ma\u0165 aj recruitingov\u00fd efekt.<\/p>\n<p>Ako vytvori\u0165 pr\u00edbeh, \u010do up\u00fata pozornos\u0165? <a href=\"https:\/\/www.youtube.com\/watch\/?v=xa_x5BD-SXY&amp;list=PLWaem1-AYJUR4X6YUh7DxvKrltT3T-YoY\" target=\"_blank\" rel=\"noopener\">Rozhovormi so zamestnancami <\/a>aj zauj\u00edmav\u00fdmi z\u00e1bermi z firemn\u00e9ho z\u00e1kulisia. Prakticky \u010d\u00edmko\u013evek, <strong>\u010do d\u00e1 div\u00e1kovi pridan\u00fa hodnotu<\/strong> a nen\u00e1silne ho vtiahne do deja.<\/p>\n<div style=\"text-align: center;\">\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/B6zVzWU95Sw?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<p><strong><span style=\"font-size: 12px;\">Slack predstavuje svoju slu\u017ebu v skvelom image videu<\/span><\/strong><\/p>\n<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><strong>Pri tvorbe videa zoh\u013eadnite koncept, pr\u00edbeh, vizu\u00e1lne spracovanie, ale aj spr\u00e1vny v\u00fdber form\u00e1tu.<\/strong> D\u00f4le\u017eit\u00e9 je aj to, aby ka\u017ed\u00fd \u010dlen produk\u010dn\u00e9ho t\u00edmu, ktor\u00fd pracuje na projekte, \u010di u\u017e intern\u00fd alebo extern\u00fd, dobre poznal stanoven\u00e9 ciele, ktor\u00e9 videom chcete dosiahnu\u0165.<\/div>\n<div style=\"text-align: left;\">Po\u010das celej produkcie <strong>treba ma\u0165 na pam\u00e4ti, \u017ee hlavn\u00fd \u00fa\u010del image videa nie je predaj.<\/strong> Pokia\u013e m\u00e1te cie\u013e predstavi\u0165 nov\u00fd produkt, nato\u010dte produktov\u00e9 video. Chcete prim\u00e1rne pril\u00e1ka\u0165 viac uch\u00e1dza\u010dov o zamestnanie? Nato\u010dte n\u00e1borov\u00e9 video. Pokia\u013e m\u00e1te z\u00e1ujem o kr\u00e1tku a \u00fadern\u00fa reklamu, zvo\u013ete rad\u0161ej reklamn\u00fd spot.<\/div>\n<div style=\"text-align: left;\"><strong>Mo\u017eno teraz budete namieta\u0165, \u017ee rovnak\u00e9 video predsa m\u00f4\u017ee zlep\u0161i\u0165 imid\u017e a z\u00e1rove\u0148 preda\u0165 produkt<\/strong> alebo oslovi\u0165 uch\u00e1dza\u010dov o zamestnanie, tak pre\u010do nespoji\u0165 pr\u00edjemn\u00e9 s u\u017eito\u010dn\u00fdm? Jednoducho preto, \u017ee image video v princ\u00edpe nesl\u00fa\u017ei na reklamn\u00e9 ani n\u00e1borov\u00e9 \u00fa\u010dely, jeho hlavn\u00fdm cie\u013eom je komunikova\u0165 va\u0161e hodnoty a firemn\u00e9 posolstvo.<\/div>\n<blockquote><p><strong>Image video prioritne buduje imid\u017e firmy, no pritom dok\u00e1\u017ee prinies\u0165 zlep\u0161enie aj v in\u00fdch oblastiach, ako s\u00fa predaje, soci\u00e1lne m\u00e9di\u00e1 alebo n\u00e1bor zamestnancov.<\/strong><\/p><\/blockquote>\n<h2 style=\"text-align: left;\"><strong>#2<\/strong> Hlavn\u00e9 posolstvo firmy<\/h2>\n<p style=\"text-align: left;\"><strong>V ide\u00e1lnom pr\u00edpade by malo firemn\u00e9 video v\u017edy komunikova\u0165 jedno hlavn\u00e9 posolstvo.<\/strong><\/p>\n<p style=\"text-align: left;\">Niekedy m\u00f4\u017ee by\u0165 nad\u013eudsk\u00fd v\u00fdkon presved\u010di\u0165 \u0161\u00e9fa, \u017ee nemus\u00edte poveda\u0165 v jednom videu v\u0161etko. Napriek \u0161tedr\u00e9mu rozpo\u010dtu je menej niekedy viac. <span style=\"font-size: 1.125rem;\">Iste\u017ee, je v poriadku hovori\u0165 o dlhej firemnej trad\u00edcii, vern\u00fdch zamestnancoch, spokojn\u00fdch z\u00e1kazn\u00edkoch a v\u00fdhod\u00e1ch produktov. V\u0161etky tieto kvality ukazuj\u00fa firmu v dobrom svetle a m\u00e1 zmysel poveda\u0165 ich nahlas. Ale vedzte, \u017ee tak\u00fdto <strong>opis v\u00e1\u0161ho podnikania ako koncept videa nesta\u010d\u00ed.<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong>Image video by malo op\u00edsa\u0165 predov\u0161etk\u00fdm v\u00e1\u0161e\u0148, s ktorou veci rob\u00edte.<\/strong> Pre\u010do veci rob\u00edte inak ako va\u0161i konkurenti. \u010co je motiv\u00e1ciou pre v\u00e1\u0161 t\u00edm. Ako v\u00e1\u0161 produkt u\u013eah\u010d\u00ed \u013eu\u010fom \u017eivot.<\/p>\n<div style=\"text-align: left;\">Pravdou je, \u017ee <strong>ve\u013ea firiem na trhu st\u00e1le nevie definova\u0165 svoje hodnoty<\/strong> a tak na\u010falej propaguje len skvel\u00e9 vlastnosti ich produktov \u010di slu\u017eieb. Pritom firm\u00e1m, ktor\u00e9 nestr\u00e1caj\u00fa \u010das s \u201e\u010do\u201c ale <strong>prezentuj\u00fa svoje \u201epre\u010do\u201c, sa v podnikan\u00ed dar\u00ed v\u00fdraznej\u0161ie.<\/strong><\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Simon Sinek vo svojej knihe <em>Start with Why<\/em> bli\u017e\u0161ie analyzuje, pre\u010do<strong> z\u00e1kazn\u00edci uprednost\u0148uj\u00fa zna\u010dky, ktor\u00e9 tvoria hodnoty pred t\u00fdmi, ktor\u00e9 len ospevuj\u00fa svoje skvel\u00e9 vlastnosti.<\/strong><\/div>\n<div><\/div>\n<div>\n<div>\n<div>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; left: 0px; top: 0px; margin: 0px auto; float: none; display: block;\" src=\"https:\/\/embed.ted.com\/talks\/lang\/sk\/simon_sinek_how_great_leaders_inspire_action\/\" width=\"700\" height=\"394\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>Pr\u00edklad \u00faspe\u0161nej spolo\u010dnosti, ktor\u00e1 pou\u017e\u00edva te\u00f3riu \u201epre\u010do\u201c v praxi, je americk\u00fd Apple. Ten svoju filozofiu postavil na slogane <em>Think different<\/em> a svojim z\u00e1kazn\u00edkom pon\u00faka predov\u0161etk\u00fdm jednoduch\u0161\u00ed \u017eivot v\u010faka pohodln\u00e9mu ovl\u00e1daniu ich produktov. Ur\u010dite budete s\u00fahlasi\u0165, \u017ee fan\u00fa\u0161ikovia Apple kupuj\u00fa hlavne \u017eivotn\u00fd \u0161t\u00fdl. A v snahe odl\u00ed\u0161i\u0165 sa dostan\u00fa v\u00fdkonn\u00e9 zariadenie ako \u010dere\u0161ni\u010dku na torte.<\/div>\n<div><\/div>\n<div><strong>Samozrejme, st\u00e1le s\u00fa firmy, ktor\u00e9 podnikaj\u00fa bez toho, aby mali \u201cpre\u010do\u201d na prvom mieste.<\/strong> S\u00fa aj korpor\u00e1tne vide\u00e1, ktor\u00e9 maj\u00fa tis\u00edce zhliadnut\u00ed, hoci propaguj\u00fa produkt. Vy v\u0161ak ako nez\u00e1visl\u00fd pozorovate\u013e netu\u0161\u00edte, \u010do v\u0161etko sa za ich \u00faspechom skr\u00fdva. \u010co prinieslo sledovanos\u0165, kliknutia a zdie\u013eania. <strong>Firemn\u00fd imid\u017e sa napokon ned\u00e1 presne zmera\u0165 ani odv\u00e1\u017ei\u0165, no sp\u00fdtajte sa \u013eud\u00ed, \u010do si o va\u0161ej firme myslia a ako ju vn\u00edmaj\u00fa.<\/strong><\/div>\n<div>Nepodce\u0148ujte teda tento \u00favodn\u00fd krok a <strong>ur\u010dite sa nep\u00fa\u0161\u0165ajte do nat\u00e1\u010dania, k\u00fdm nem\u00e1te jasne definovan\u00e9 hodnoty a konkr\u00e9tne posolstvo.<\/strong> Ak potrebujete poradi\u0165, v tomto smere <a href=\"\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">v\u00e1m vieme pom\u00f4c\u0165.<\/a><\/div>\n<blockquote><p><strong>Ka\u017ed\u00e1 firma je viac ne\u017e len s\u00fa\u010det produktov a slu\u017eieb. M\u00e1 svoje hodnoty, ktor\u00e9 ovplyv\u0148uj\u00fa jej firemn\u00e9 posolstvo. Tento vy\u0161\u0161\u00ed zmysel sa mus\u00ed premietnu\u0165 do pr\u00edbehu image videa, aj do celkovej korpor\u00e1tnej prezent\u00e1cie<\/strong>.<\/p><\/blockquote>\n<h2><strong>#3<\/strong> Briefing<\/h2>\n<p><strong>Ke\u010f m\u00e1te posolstvo definovan\u00e9, je \u010das sp\u00edsa\u0165 detailn\u00fd briefing.<\/strong><\/p>\n<p>Bez oh\u013eadu na to, \u010di realizujete vlastn\u00fd projekt alebo spolupracujete s externou agent\u00farou, <strong>briefing potrebujete, aby v\u0161etci, \u010do na projekte pracuj\u00fa, poznali svoje \u00falohy<\/strong> a boli informovan\u00ed o jednotliv\u00fdch krokoch produkcie.<\/p>\n<p><strong>Na produkciu vypl\u00fdvaj\u00fa r\u00f4zne faktory, ktor\u00e9 podliehaj\u00fa spont\u00e1nnym zmen\u00e1m.<\/strong> Lok\u00e1lne podmienky, dostupnos\u0165 hercov, ako aj vrtochy po\u010dasia \u010dastokr\u00e1t v\u00fdrazne spomalia pl\u00e1n produkcie a taktie\u017e m\u00f4\u017eu sp\u00f4sobi\u0165 sklz v rozpo\u010dte.<\/p>\n<p>Dobre pripraven\u00fd briefing by mal po\u010d\u00edta\u0165 s podobn\u00fdmi prek\u00e1\u017ekami. V\u010faka nemu <strong>budete ma\u0165 pod kontrolou rozpo\u010det aj \u010dasov\u00fd harmonogram<\/strong> a zaru\u010dene dosiahnete lep\u0161ie v\u00fdsledky.<\/p>\n<p><strong><span style=\"font-size: 1.125rem;\">Dokon\u010den\u00fd briefing by mal odpoveda\u0165 na nasleduj\u00face ot\u00e1zky:<\/span><\/strong><\/p>\n<ol>\n<li><strong>Ak\u00fd cie\u013e chcete splni\u0165 nov\u00fdm image videom?<\/strong> V p\u00e1r vet\u00e1ch na\u010drtnite optim\u00e1lnu situ\u00e1ciu, ktor\u00e1 by mala nasta\u0165 po tom, ako video odprezentujete verejnosti.<\/li>\n<li><strong>Ak\u00e9 je va\u0161e hlavn\u00e9 posolstvo a hodnoty?<\/strong> Odpovedzte si, v \u010dom je va\u0161a firem\u00e1 kult\u00fara v\u00fdnimo\u010dn\u00e1 a \u010do charakterizuje va\u0161e hodnoty?<\/li>\n<li><strong>\u010co charakterizuje va\u0161u firmu?<\/strong> Ak\u00fd produkty alebo slu\u017eby pon\u00fakate? Ak\u00e9 s\u00fa ich vlastnosti, kvality a jedine\u010dn\u00e9 v\u00fdhody? Za\u010dnite t\u00fdmi najd\u00f4le\u017eitej\u0161\u00edmi.<\/li>\n<li><strong>Ak\u00e1 je va\u0161a cie\u013eov\u00e1 skupina<\/strong>? Porozm\u00fd\u0161\u013eajte, koho chcete nov\u00fdm video oslovi\u0165. M\u00f4\u017eete si tie\u017e vytvori\u0165 r\u00f4zne marketingov\u00e9 pers\u00f3ny, ktor\u00e9 steles\u0148uj\u00fa va\u0161ich be\u017en\u00fdch z\u00e1kazn\u00edkov. Definujte, ko\u013eko t\u00edto z\u00e1kazn\u00edci o va\u0161om produkte alebo slu\u017ebe vedia a ak\u00e9 s\u00fa ich sk\u00fasenosti. Myslite na emocion\u00e1lne i racion\u00e1lne argumenty, ktor\u00e9 by z\u00e1kazn\u00edkov oslovili.<\/li>\n<li><strong>Viete o konkr\u00e9tnych \u013eu\u010foch, lokalit\u00e1ch alebo objektoch, ktor\u00e9 by sa mali vo videu objavi\u0165?<\/strong> Sp\u00ed\u0161te zoznam elementov, ktor\u00e9 chcete definit\u00edvne pou\u017ei\u0165.<\/li>\n<li><strong>Kde v\u0161ade chcete video umiestni\u0165?<\/strong> Objav\u00ed sa aj inde ne\u017e na webovej str\u00e1nke a soci\u00e1lnych sie\u0165ach? Mo\u017eno v r\u00e1mci nejak\u00e9ho ve\u013etrhu \u010di na pracovn\u00fdch port\u00e1loch?<\/li>\n<li><strong>M\u00e1te niekde ulo\u017een\u00e9 pr\u00edklady zauj\u00edmav\u00fdch image vide\u00ed?<\/strong> Ak nie, jednoducho si nejak\u00e9 vyh\u013eadajte na YouTube alebo Vimeo. Pr\u00edklady pom\u00f4\u017eu \u013eu\u010fom, ktor\u00ed bud\u00fa va\u0161e video upravova\u0165 do fin\u00e1lnej podoby, z\u00edska\u0165 presnej\u0161iu predstavu o va\u0161ich o\u010dak\u00e1vaniach. Zameranie videa pritom v\u00f4bec nie je rozhoduj\u00face, mus\u00edte si len uvedomi\u0165, \u010do sa v\u00e1m na uvedenom pr\u00edklade p\u00e1\u010di. Je to vtipn\u00fd pr\u00edbeh, estetick\u00fd vizu\u00e1l, vtipn\u00fd rozpr\u00e1va\u010d? Pri ka\u017edom videu to m\u00f4\u017ee by\u0165 nie\u010do in\u00e9, preto si zap\u00ed\u0161te aspo\u0148 5 pr\u00edkladov, v ktor\u00fdch ste na\u0161li p\u00fatav\u00e9 elementy.<\/li>\n<\/ol>\n<p><strong style=\"font-size: 1.125rem;\">Ujasnite si vopred, ako bude vyzera\u0165 koncept, na ko\u013ek\u00fdch lokalit\u00e1ch sa bude nat\u00e1\u010da\u0165, ko\u013eko dn\u00ed nat\u00e1\u010danie zaberie, \u010di vyu\u017eijete hlasy va\u0161ich zamestnancov alebo prizvete profesion\u00e1lneho sp\u00edkra.<\/strong><\/p>\n<p><strong>Extern\u00e1 agent\u00fara bude od v\u00e1s briefing po\u017eadova\u0165 tie\u017e. Na jeho z\u00e1klade vymysl\u00ed koncept a priprav\u00ed scen\u00e1r<\/strong>. Nebojte sa aj viackr\u00e1t zamietnu\u0165 konceptu\u00e1lne n\u00e1vrhy od agent\u00fary, ak nie s\u00fa pod\u013ea va\u0161ich predst\u00e1v, no samotn\u00e9 nat\u00e1\u010danie u\u017e rad\u0161ej nechajte na odborn\u00edkov. <strong>Mo\u017eno v\u00e1s milo prekvap\u00ed originalita n\u00e1padov,<\/strong> ktor\u00e9 vedia vymyslie\u0165 \u013eudia mimo v\u00e1\u0161ho profesijn\u00e9ho zamerania.<\/p>\n<p>Pripravte sa ale na to, \u017ee pr\u00edbeh, pre ktor\u00fd sa nakoniec rozhodnete, bude vo firme v\u017edy citlivou t\u00e9mou. <span style=\"font-size: 1.125rem;\">\u013dudia mo\u017eno bud\u00fa namieta\u0165, \u017ee hlavn\u00e1 postava nie dos\u0165 realistick\u00e1 alebo charizmatick\u00e1, \u017ee ste mali rad\u0161ej stavi\u0165 na animovan\u00e9 video namiesto hran\u00e9ho a podobne. Ko\u013eko \u013eud\u00ed &#8211; to\u013eko chut\u00ed, ve\u010f <\/span><strong style=\"font-size: 1.125rem;\">aj tie najsl\u00e1vnej\u0161ie vide\u00e1 na svete sa maju svojich odporcov.<\/strong><\/p>\n<blockquote><p><strong>Je vhodn\u00e9, aby ka\u017ed\u00fd, kto na projekte spolupracuje, schv\u00e1lil briefing e\u0161te pred za\u010diatkom produkcie, ide\u00e1lne odoslan\u00edm stru\u010dn\u00e9ho e-mailu. Takto pred\u00eddete neskor\u0161\u00edm konfliktom.<\/strong><\/p><\/blockquote>\n<h2 style=\"text-align: left;\"><strong>#4 Vlastn\u00e1 produkcia vs. extern\u00e1 agent\u00fara<\/strong><\/h2>\n<div style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Z vlastnej sk\u00fasenosti m\u00f4\u017eeme potvrdi\u0165, \u017ee <strong>pomoc profesion\u00e1lnej agent\u00fary dok\u00e1\u017ee va\u0161ej firme u\u0161etri\u0165 mno\u017estvo probl\u00e9mov. <\/strong><\/span><\/div>\n<div style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\"><br \/>\nHoci v\u00fdznamn\u00fa rolu tu hr\u00e1 rozpo\u010det, u\u017e d\u00e1vno neplat\u00ed, \u017ee projekt zadan\u00fd externej agent\u00fare sa zbyto\u010dne predra\u017e\u00ed. Pr\u00e1ve naopak. <strong>Ak by ste sa pustili do produkcie na vlastn\u00fa p\u00e4s\u0165 a s nedostato\u010dnou pr\u00edpravou, investovan\u00e9 prostriedky by sa kv\u00f4li neodborn\u00e9mu pr\u00edstupu nakoniec mohli vy\u0161plha\u0165 e\u0161te vy\u0161\u0161ie.<\/strong> Najm\u00e4 ak nem\u00e1te v t\u00edme dostato\u010dne kvalifikovan\u00fdch \u013eud\u00ed s potrebn\u00fdmi sk\u00fasenos\u0165ami. <\/span><\/div>\n<div style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\"><br \/>\nDobre zv\u00e1\u017ete, \u010di kolega, ktor\u00fd vo vo\u013enom \u010dase r\u00e1d nat\u00e1\u010da svadby, m\u00e1 skuto\u010dne na to by\u0165 re\u017eis\u00e9rom kvalitn\u00e9ho image videa?<\/span><\/div>\n<div style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\"><br \/>\n<strong>A na ko\u013eko si cen\u00edte svoj \u010das, \u010do sa t\u00fdka straten\u00fdch pr\u00edle\u017eitost\u00ed?<\/strong> Ko\u013eko z\u00e1sielok by ste stihli posla\u0165, ko\u013ek\u00fdm z\u00e1kazn\u00edkom by ste stihli zavola\u0165, ko\u013eko emailov nap\u00edsa\u0165 a ko\u013eko reklamn\u00fdch kampan\u00ed spusti\u0165, keby ste nemuseli venova\u0165 100 % svojho \u010dasu tomuto projektu? <\/span><\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Ke\u010f si to zhrnieme, v porovnan\u00ed s internou produkciou u v\u00e1s vo firme,<strong> viacer\u00e9 argumenty hovoria v prospech externej agent\u00fary:<\/strong><\/div>\n<div style=\"text-align: left;\"><\/div>\n<ol style=\"text-align: left;\">\n<li><strong>Konzult\u00e1cie<\/strong>: Kreat\u00edvne n\u00e1pady \u013eud\u00ed mimo va\u0161ej firmy maj\u00fa v\u00e4\u010d\u0161iu \u0161ancu uspie\u0165, preto\u017ee s\u00fa podan\u00e9 inovat\u00edvnym a triezvym sp\u00f4sobom.<\/li>\n<li><strong>Kvalita<\/strong>: Agent\u00fara zabezpe\u010d\u00ed kvalitn\u00fa techniku, v\u010faka \u010domu bude zvuk a obraz kvalitnej\u0161\u00ed a vymysl\u00ed aj origin\u00e1lny pr\u00edbeh pod\u013ea z\u00e1sad storytellingu.<\/li>\n<li><strong>\u00daspora \u010dasu<\/strong>: Vyhnete sa najviac \u010dasovo n\u00e1ro\u010dn\u00fdm f\u00e1zam projektu, ako pl\u00e1novanie a realiz\u00e1cia. Va\u0161ou jedinou staros\u0165ou bude briefing a sp\u00e4tn\u00e1 v\u00e4zba.<\/li>\n<li><strong>Dodr\u017eanie term\u00ednov<\/strong>: Dostatok profesion\u00e1lnych sk\u00fasenost\u00ed \u013eud\u00ed v agent\u00fare zaru\u010d\u00ed minim\u00e1lny \u010dasov\u00fd sklz a v\u00fdsledok dostanete na\u010das.<\/li>\n<li><strong>Sk\u00fasenosti<\/strong>: Je viac ne\u017e ist\u00e9, \u017ee nech u\u017e sa po\u010das nat\u00e1\u010dania vyskytne ak\u00fdko\u013evek probl\u00e9m, v agent\u00fare bud\u00fa na\u0148 pripraven\u00ed lep\u0161ie ako vy.<\/li>\n<\/ol>\n<p style=\"text-align: left;\"><strong>Nev\u00fdhodou externej agent\u00fary ale m\u00f4\u017ee by\u0165 cena aj strata kontroly nad projektom:<\/strong><\/p>\n<ol>\n<li style=\"text-align: left;\"><strong>N\u00e1klady<\/strong>: Aj v z\u00e1vislosti od va\u0161ich individu\u00e1lnych potrieb sa cena za produkciu image videa v \u0161pi\u010dkovej agent\u00fare pohybuje okolo 5 000 eur.<\/li>\n<li style=\"text-align: left;\"><strong>Nedorozumenia<\/strong>: Ak oslov\u00edte agent\u00faru, s ktorou ste nikdy predt\u00fdm nespolupracovali a tak navz\u00e1jom nepozn\u00e1te met\u00f3dy svojej pr\u00e1ce, m\u00f4\u017eu vznika\u0165 nedorozumenia.<\/li>\n<li style=\"text-align: left;\"><a id=\"5\" style=\"color: #00032e;\" data-hs-anchor=\"true\"><\/a><strong>Menej kontroly<\/strong>: Ak zver\u00edte svoj projekt externej agent\u00fare, pravdepodobne budete ma\u0165 men\u0161iu kontrolu nad jeho veden\u00edm. Na\u010falej v\u0161ak m\u00e1te pr\u00e1vo na negat\u00edvny feedback, a tak sa by sa nemalo sta\u0165, \u017ee zaplat\u00edte za nie\u010do, \u010do sa v\u00e1m nebude p\u00e1\u010di\u0165.<\/li>\n<\/ol>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fD92mBFcf-I?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<p><strong><span style=\"font-size: 11px;\">Ako vznikal animovan\u00fd film Mon\u0161trum | Mynd &amp; Martin Snopek<\/span><\/strong><\/p>\n<h2 style=\"text-align: left;\">#5 Produkcia krok po kroku<\/h2>\n<p style=\"text-align: left;\">Spracovali ste firemn\u00e9 posolstvo a briefing a teraz pred vami stoj\u00ed realiz\u00e1cia. <strong>Samotn\u00e1 videoprodukcia sa del\u00ed na:<\/strong><\/p>\n<ol style=\"text-align: left;\">\n<li><strong>Predprodukciu<\/strong>: n\u00e1pad, scen\u00e1r, rozvrh nat\u00e1\u010dania, vyh\u013ead\u00e1vanie vhodn\u00fdch lokal\u00edt, kasting hercov, stavba sc\u00e9n<\/li>\n<li><strong>Produkciu<\/strong>: nat\u00e1\u010danie (v \u0161t\u00fadiu alebo v priestoroch firmy)<\/li>\n<li><strong>Postprodukciu<\/strong>: pozretie a v\u00fdber najlep\u0161\u00edch sc\u00e9n, editing, doplnenie grafick\u00fdch \u010di animovan\u00fdch prvkov, korekcia farieb<\/li>\n<\/ol>\n<p style=\"text-align: left;\"><strong>Pribl\u00ed\u017eime si tie najd\u00f4le\u017eitej\u0161ie body,<\/strong> aby ste ako zad\u00e1vate\u013e alebo klient externej agent\u00fary mali preh\u013ead o v\u0161etk\u00fdch krokoch produk\u010dn\u00e9ho procesu a tie\u017e zvl\u00e1dli poda\u0165 profesion\u00e1lnu sp\u00e4tn\u00fa v\u00e4zbu.<\/p>\n<h3>N\u00e1pad<\/h3>\n<p style=\"text-align: left;\"><strong>Alfou a omegou imid\u017eov\u00e9ho videa je kreat\u00edvny n\u00e1pad,<\/strong> ktor\u00fd mus\u00ed tvori\u0165 dokonal\u00fd s\u00falad s posolstvom firmy a s cie\u013eovou skupinou.<\/p>\n<p style=\"text-align: left;\">Ke\u010f sa povie kreativita, prv\u00e9, \u010do v\u00e1m napadne, s\u00fa mo\u017eno lietaj\u00face aut\u00e1 v \u0161t\u00fdle transformers a hollywoodske obsadenie. Pokia\u013e sa podobn\u00e9 kreat\u00edvne v\u00fdstrelky nezmestia do v\u00e1\u0161ho rozpo\u010dtu, nevad\u00ed. Rovnako dobre toti\u017e <strong>zaujm\u00fa div\u00e1kov autentick\u00e9 rozhovory so zamestnancami \u010di netradi\u010dn\u00e1 spove\u010f riadite\u013ea, doplnen\u00e1 o esteticky nato\u010den\u00e9 z\u00e1bery alebo animovan\u00e9 elementy.<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Kreat\u00edvne video vznikne, ke\u010f dobr\u00fd n\u00e1pad vhodne dopln\u00ed aj odpove\u010f na ot\u00e1zku \u201epre\u010do\u201c. To znamen\u00e1, \u017ee vo videu <strong>m\u00f4\u017eete pokojne uk\u00e1za\u0165 aj neprikr\u00e1\u0161len\u00e9 z\u00e1bery z re\u00e1lneho \u017eivota,<\/strong> odohr\u00e1vaj\u00faceho sa u v\u00e1s vo firme. Ni\u010d t\u00fdm nepokaz\u00edte.<\/span><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\">\n<figure><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5RNkQaDcRAc?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<p><strong><span style=\"font-size: 11px;\">Varte kreat\u00edvne s receptami od IKEA &#8211; V hlavnej \u00falohe re\u00e1lne produkty ako ingrediencie<\/span><\/strong><\/p>\n<h3>Pr\u00edbeh a scen\u00e1r<\/h3>\n<p style=\"text-align: left;\"><strong>Modern\u00fd storytelling je umenie priklincova\u0165 div\u00e1ka k obrazovke<\/strong> od prvej sekundy a\u017e po posledn\u00fa. Pr\u00edbeh mus\u00ed v div\u00e1kovi vyvola\u0165 poriadnu d\u00e1vku zvedavosti a v pravom momente ho vyzva\u0165 k akcii.<\/p>\n<p style=\"text-align: left;\"><strong>Na \u0161trukt\u00faru scen\u00e1ra m\u00e1 vplyv hlavne to, kam pl\u00e1nujete video <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-pouzit-video-v-marketingovom-lieviku\/\" target=\"_blank\" rel=\"noopener\">umiestni\u0165<\/a>.<\/strong> Pou\u017eijete ho ako reklamu na YouTube? Potom u\u017e prv\u00e9 3 sekundy musia by\u0165 \u00fadern\u00e9. Mienite ho div\u00e1kom pusti\u0165 po\u010das predstavenia firmy na konferencii? Tu m\u00e1te priestor uk\u00e1za\u0165 dlh\u0161ie video s h\u013abkou.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<p>Ak pre nat\u00e1\u010danie zvol\u00edte viacer\u00e9 lokality, vyu\u017eite potenci\u00e1l ka\u017ed\u00e9ho miesta na 100 % a <strong>vopred sa dohodnite s agent\u00farou, \u017ee nato\u010d\u00ed viacero verzi\u00ed z\u00e1berov, hoci sa nenach\u00e1dzaj\u00fa v scen\u00e1ri.<\/strong> Vyhnete sa tak dodato\u010dn\u00fdm v\u00fdjazdom \u0161t\u00e1bu.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Ak sa toti\u017e rozhodnete pre pridanie sc\u00e9n \u010di viet a\u017e po poslednej klapke, produkcia sa m\u00f4\u017ee pred\u013a\u017ei\u0165 o \u010fal\u0161\u00ed nat\u00e1\u010dac\u00ed de\u0148 a video sa vo fin\u00e1le poriadne predra\u017e\u00ed. N<\/span><span style=\"font-size: 1.125rem;\">ezab\u00fadajte, \u017ee <\/span><strong style=\"font-size: 1.125rem;\">nat\u00e1\u010danie nemus\u00ed prebieha\u0165 chronologicky, ale predov\u0161etk\u00fdm prakticky.<\/strong><\/p>\n<blockquote><p><strong>Na konci pl\u00e1novania by ste mali v ruk\u00e1ch dr\u017ea\u0165 scen\u00e1r, ktor\u00fd obsahuje storyboard s textami a pozn\u00e1mkami o nat\u00e1\u010dan\u00ed \u010di stavbe jednotliv\u00fdch sc\u00e9n.<\/strong><\/p><\/blockquote>\n<h3 style=\"text-align: left;\">Harmonogram nat\u00e1\u010dania<\/h3>\n<p style=\"text-align: left;\">Po schv\u00e1len\u00ed a odobren\u00ed scen\u00e1ra, <strong>treba starostlivo napl\u00e1nova\u0165 ka\u017ed\u00fd jeden nat\u00e1\u010dac\u00ed de\u0148. <\/strong>Harmonogram nat\u00e1\u010dania sa sklad\u00e1 z nasledovn\u00fdch \u010dast\u00ed:<\/p>\n<ol>\n<li style=\"text-align: left;\"><strong>Rozvrh<\/strong>: Zoznam sc\u00e9n sa zostav\u00ed na z\u00e1klade lok\u00e1lnych podmienok, dostupnosti \u013eud\u00ed, aj n\u00e1ro\u010dnosti pr\u00e1ce po\u010das konkr\u00e9tneho nat\u00e1\u010dacieho d\u0148a. Poradie sc\u00e9n sa takmer v\u017edy l\u00ed\u0161i od chronologick\u00e9ho poradia v scen\u00e1ri.<\/li>\n<li style=\"text-align: left;\"><strong>\u00dalohy<\/strong>: Je nutn\u00e9 ur\u010di\u0165 v t\u00edme zodpovedn\u00e9 osoby, ktor\u00e9 dohliadnu na \u013eud\u00ed vo svojom \u0161t\u00e1be a plnenie jednotliv\u00fdch \u00faloh.<\/li>\n<li style=\"text-align: left;\"><strong>Timing<\/strong>: Pre hladk\u00fd priebeh nat\u00e1\u010dania mus\u00edte presne vedie\u0165, kto je kde a kedy potrebn\u00fd.<\/li>\n<li style=\"text-align: left;\"><strong>Adresy<\/strong>: Kde s\u00fa lokality nat\u00e1\u010dania, kam sa maj\u00fa dostavi\u0165 \u010dlenovia \u0161t\u00e1bu, herci a \u010fal\u0161\u00ed.<\/li>\n<li style=\"text-align: left;\"><strong>\u010eal\u0161ie d\u00f4le\u017eit\u00e9 \u00fadaje<\/strong>: Tu spad\u00e1 napr\u00edklad zoznam filmovej techniky, in\u0161trukcie na z\u00e1lohovanie d\u00e1t a napr\u00edklad aj adresa najbli\u017e\u0161ej nemocnice.<\/li>\n<\/ol>\n<p style=\"text-align: left;\"><strong>Ka\u017ed\u00fd \u010dlen \u0161t\u00e1bu by mal od mana\u017ementu produkcie obdr\u017ea\u0165 vlastn\u00fa k\u00f3piu harmonogramu,<\/strong> aby poznal svoje \u00falohy a vedel sa na\u010das dostavi\u0165 na dan\u00fa lok\u00e1ciu. \u00dalohou mana\u017ementu po\u010das nat\u00e1\u010dania je ma\u0165 o veciach preh\u013ead, usmer\u0148ova\u0165 \u013eud\u00ed o \u010fal\u0161\u00edch krokoch, zatia\u013e \u010do sa kameraman, re\u017eis\u00e9r, zvuk\u00e1r a herci neru\u0161ene venuj\u00fa svojim \u00faloh\u00e1m.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/OhDlugS1lWk?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 12px;\">Mimoriadnos\u0165 ukryt\u00e1 v jednom d\u00fa\u0161ku k\u00e1vy &#8211; Vitajte vo svete K-fee<\/span><\/strong><\/p>\n<h3 style=\"text-align: left;\">Produkcia<\/h3>\n<p style=\"text-align: left;\">Ni\u010d v\u00e1s po\u010das nat\u00e1\u010dania nezasko\u010d\u00ed, pokia\u013e m\u00e1te pred sebou kvalitn\u00fd scen\u00e1r, zmyslupln\u00fd harmonogram a sk\u00fasen\u00fa produk\u010dn\u00fa agent\u00faru. <strong>Napriek tomu sa pripravte na dlh\u00fd a n\u00e1ro\u010dn\u00fd de\u0148.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>R\u00f4zne<\/strong> <strong>probl\u00e9my m\u00f4\u017eu spomali\u0165 nat\u00e1\u010danie a stup\u0148ova\u0165 stres. <\/strong>\u010castokr\u00e1t sa v\u0161etky z\u00e1bery v hranom videu to\u010dia na jednu hlavn\u00fa kameru, preto treba ka\u017ed\u00fa <strong>sc\u00e9nu opakova\u0165 z viacer\u00fdch uhlov.<\/strong> Rovnako nie je ist\u00e9, \u017ee herec pod\u00e1 dokonal\u00fd hereck\u00fd v\u00fdkon hne\u010f na prv\u00fdkr\u00e1t.<\/p>\n<p style=\"text-align: left;\">No a\u017e sa po poslednej klapke kone\u010dne zastav\u00edte, v\u0161etok stres razom opadne.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/32TZSXG2y7E?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Old Spice je expert na vtipn\u00e9 \u0161peci\u00e1lne video efekty<\/span><\/strong><\/p>\n<h3 style=\"text-align: left;\">V\u00fdber najlep\u0161\u00edch sc\u00e9n a editovanie<\/h3>\n<div style=\"text-align: left;\"><strong>Nato\u010den\u00fd materi\u00e1l je potrebn\u00e9 prejs\u0165 a vybra\u0165 z neho tie najlep\u0161ie z\u00e1bery.<\/strong> Z \u010dasov\u00e9ho h\u013eadiska je to porovnate\u013ene <strong>n\u00e1ro\u010dn\u00e1 \u00faloha<\/strong> ako filmovanie a pou\u017eitie viac ne\u017e jednej kamery tento proces e\u0161te pred\u013a\u017ei.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><strong>Editor vytvor\u00ed hrub\u00fa verziu image videa z najlep\u0161\u00edch z\u00e1berov,<\/strong> presne pod\u013ea scen\u00e1ra. U\u017e pri tejto verzii mus\u00ed by\u0165 jasn\u00e9, <strong>ak\u00e1 hudba sa pou\u017eije v pozad\u00ed,<\/strong> aby mohol editor materi\u00e1l primerane postriha\u0165 a navodi\u0165 vhodn\u00fa atmosf\u00e9ru.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">Pokia\u013e v\u00e1m origin\u00e1lnu hudbu nezlo\u017eil hudobn\u00fd skladate\u013e, o jej v\u00fdbere, v\u00e4\u010d\u0161inou po diskusii s re\u017eis\u00e9rom, rozhoduje editor. N\u00e1sledne sa k dokon\u010den\u00e9mu videu vyjadria v\u0161etci, \u010do na \u0148om spolupracovali. <strong>Editor pripomienky zapracuje<\/strong> a video je pripraven\u00e9 na postprodukciu.<\/div>\n<div style=\"text-align: left;\"><\/div>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Proces postprodukcie v\u00fdrazne zr\u00fdchli, ak sa <strong>\u010d\u00edslo a \u010dasov\u00fd \u00fadaj najlep\u0161\u00edch z\u00e1berov pozna\u010d\u00ed u\u017e po\u010das nat\u00e1\u010dania.<\/strong> Video je tak rovno pripraven\u00e9 na strihanie a editor nemus\u00ed str\u00e1vi\u0165 hodiny sledovan\u00edm a v\u00fdberom materi\u00e1lu.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 1.78rem;\">Grafick\u00e9 \u00fapravy a anim\u00e1cie<\/span><\/h3>\n<p style=\"text-align: left;\">Ide\u00e1lne je, ke\u010f s\u00fa <strong>v\u0161etky vizu\u00e1lne prvky zahrnut\u00e9 u\u017e v scen\u00e1ri alebo storyboarde.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Text, logo, menovky v online rozhovoroch, \u010di v\u00fdzvy do akcie na konci videa, s\u00fa pomerne jednoduch\u00e9 na anim\u00e1ciu<\/strong> a treba ich bra\u0165 ako samozrejmos\u0165. V z\u00e1sade ale <a href=\"https:\/\/www.mynd.com\/sk\/blog\/animacia-uveritelne-nemozne\/\" target=\"_blank\" rel=\"noopener\">pri anim\u00e1cii neexistuj\u00fa \u017eiadne limity<\/a> a dnes sa rodia vide\u00e1, ktor\u00e9 dok\u00e1\u017eu pretvori\u0165 realitu na dokonal\u00e9 science-fiction.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Grafick\u00e9 prvky pou\u017eit\u00e9 v rozumnej miere bud\u00fa va\u0161ich div\u00e1kov bavi\u0165 a t\u00fdm v\u00e1m v\u00fdrazne zdvihn\u00fa sledovanos\u0165 a m\u00e1 lep\u0161iu \u0161ancu sta\u0165 sa vir\u00e1lnym.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\"><strong>Vlo\u017eenie hudby do obrazu u\u017e v za\u010diatku postprodukcie zaru\u010d\u00ed, \u017ee video bude na konci p\u00f4sobi\u0165 ako jeden celok. <\/strong>V tomto kroku strih ani zvuk<strong> nemusia by\u0165 e\u0161te perfektne na\u010dasovan\u00e9. <\/strong>O ich \u00fapravu sa nesk\u00f4r postar\u00e1 zvukov\u00fd technik.<\/span><\/p>\n<p style=\"text-align: center;\">\n<h3 style=\"text-align: left;\"><span style=\"font-size: 1.78rem;\">Korekcia farieb<\/span><\/h3>\n<p style=\"text-align: left;\"><strong>Hrubo spracovan\u00e1 verzia videa sa \u010falej farebne upravuje. <\/strong><\/p>\n<p style=\"text-align: left;\">V z\u00e1vislosti od typu kamery pou\u017eitej pri nat\u00e1\u010dan\u00ed, pr\u00e1cu na hrubej verzii pravdepodobne sprev\u00e1dzalo ve\u013ea \u0161edi a n\u00edzka kvalita obrazu. <strong>Po rozsiahlej korekcii farieb, ich stup\u0148ovania, \u0161k\u00e1lovania a vyva\u017eovania v\u0161ak v\u00fdsledn\u00fd produkt dostane \u00faplne nov\u00e9 kont\u00fary.<\/strong> Tipujeme, \u017ee presne tak\u00e9, o ak\u00fdch ste sn\u00edvali.<\/p>\n<p style=\"text-align: left;\">V r\u00e1mci videoprodukcie sa na \u00fapravu farieb d\u00e1va minim\u00e1lna \u010das\u0165 rozpo\u010dtu a preto sa \u010dasto st\u00e1va, \u017ee <strong>namiesto z\u00e1sahu odborn\u00edka na korekciu farieb, editori aplikuj\u00fa len predom pripraven\u00e9 farebn\u00e9 \u0161abl\u00f3ny. <\/strong><\/p>\n<p style=\"text-align: left;\">Takto pred cie\u013eom sa ale nem\u00f4\u017eete uspokoji\u0165 s \u201ctakmer dokonal\u00fdm\u201d marketingov\u00fdm videom. P\u00e1r eur navy\u0161e s\u00fa v porovnan\u00ed s celkov\u00fdmi n\u00e1kladmi, ktor\u00e9 ste v tomto bode u\u017e vynalo\u017eili, <strong>len zanedbate\u013en\u00e1 \u010diastka.<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4sblEu4x5ug?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Farebn\u00e1 korekcia <\/span><span style=\"font-size: 11px;\">dod\u00e1<\/span><\/strong> <strong style=\"font-size: 1.125rem;\"><span style=\"font-size: 11px;\">videu profesion\u00e1lny look<\/span><\/strong><\/p>\n<blockquote><p><strong>Farebn\u00e1 korekcia je veda a mala by by\u0165 zveren\u00e1 do r\u00fak experta. Ide o extr\u00e9mne d\u00f4le\u017eit\u00fa \u010das\u0165 postprodukcie, v\u010faka ktorej video dostane atrakt\u00edvny modern\u00fd vzh\u013ead. Ur\u010dite na nej ne\u0161etrite.<\/strong><\/p><\/blockquote>\n<h3 style=\"text-align: left;\">Vo\u013eba sp\u00edkra<\/h3>\n<p style=\"text-align: left;\">Nemus\u00edte hne\u010f naj\u00edma\u0165 profesion\u00e1lneho dabingov\u00e9ho herca. <strong>V\u0161etko je len o tom n\u00e1js\u0165 hlas, ktor\u00fd dok\u00e1\u017ee presved\u010divo a verne preda\u0165 va\u0161e posolstvo<\/strong>. Hlas kolegu, ktor\u00fd sa kamery a mikrof\u00f3nu nehanb\u00ed, bude stokr\u00e1t autentickej\u0161\u00ed ne\u017e zn\u00e1my hlas z reklamy.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/gNRSrM4En6A?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Dabingov\u00ed herci predv\u00e1dzaj\u00fa svoje umenie &#8211; V z\u00e1kulis\u00ed nat\u00e1\u010dania Hotel Transylvania 2<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Pokia\u013e nem\u00e1te talentovan\u00e9ho kolegu, <strong>sk\u00fasen\u00fd sp\u00edker je samozrejme t\u00e1 najlep\u0161ia vo\u013eba.<\/strong> Pozor ale na to, \u017ee kombin\u00e1cia oboch hlasov v jednom videu m\u00e1 v 90 % pr\u00edpadov opa\u010dn\u00fd efekt. Ved\u013ea \u017eiariv\u00e9ho v\u00fdkonu profesion\u00e1la by sa v\u00fdkon kolegu mohol zda\u0165 priemern\u00fd a amat\u00e9rsky.<\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 1.125rem;\">Ani zbehl\u00fd sp\u00edker by ur\u010dite nemal podceni\u0165 pr\u00edpravu, text si vopred osvoji\u0165 a vc\u00edti\u0165 sa do n\u00e1lady videa. <\/strong><span style=\"font-size: 1.125rem;\">Tr\u00e9ning d\u00e1va hercovi schopnos\u0165 vnies\u0165 do slov em\u00f3cie len prostredn\u00edctvom svojho hlasu, v\u010faka \u010domu r\u00fdchlo vtiahne div\u00e1ka do deja. D<\/span><span style=\"font-size: 1.125rem;\">iv\u00e1k tak z\u00edska <strong>autentick\u00fd z\u00e1\u017eitok zo sledovania<\/strong> a vy z\u00edskate jeho d\u00f4veru vo v\u00e1\u0161 biznis. <\/span><\/p>\n<p style=\"text-align: left;\">Preto a\u017e sa budete rozhodova\u0165, koho obsad\u00edte, <strong>dajte prednos\u0165 sp\u00edkrovi, ktor\u00fd m\u00e1 popri pr\u00edjemnom hlase aj nejak\u00e9 hereck\u00e9 sk\u00fasenosti.<\/strong><\/p>\n<blockquote><p><strong>Vo\u013eba sp\u00edkra mus\u00ed by\u0165, okrem intu\u00edcie a osobn\u00fdch preferenci\u00ed, v s\u00falade s posolstvom a firemnou identitou. Profesion\u00e1lna agent\u00fara v\u00e1m <span style=\"font-size: 1.125rem;\">pon\u00fakne<\/span> <span style=\"font-size: 1.125rem;\">na v\u00fdber hne\u010f nieko\u013eko sk\u00fasen\u00fdch sp\u00edkrov.<\/span><\/strong><\/p><\/blockquote>\n<h3 style=\"text-align: left;\">Hudba a zvukov\u00fd dizajn<\/h3>\n<p style=\"text-align: left;\"><strong>V \u010fal\u0161om kroku sa video dostane na st\u00f4l zvukov\u00e9ho dizajn\u00e9ra.<\/strong> Ten uprav\u00ed hudbu, zvolen\u00fa u\u017e na za\u010diatku produkcie tak, aby t\u00f3ny kore\u0161pondovala s jednotliv\u00fdmi sc\u00e9nami. Zvl\u00e1\u0161\u0165 treba <strong>venova\u0165 pozornos\u0165 posledn\u00e9mu akordu.<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Videli ste u\u017e profesion\u00e1lne video, kde by hudba na konci len vybledla? Ak \u00e1no, potom nebolo profesion\u00e1lne.<\/span><\/p>\n<p style=\"text-align: left;\">Pokia\u013e z\u00e1vere\u010dn\u00fd obraz videa nie je v dokonalej synchroniz\u00e1cii s posledn\u00fdm t\u00f3nom, aj laik pozn\u00e1, \u017ee ide o nedbal\u00fa pr\u00e1cu. Zapam\u00e4tajte si, \u017ee<strong> aj hudbou dr\u017e\u00edte div\u00e1ka v nap\u00e4t\u00ed <\/strong>a z\u00e1vere\u010dn\u00fdm t\u00f3nom ho vypust\u00edte zo sveta fant\u00e1zie sp\u00e4\u0165 do v\u0161ednej reality.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/UO3N_PRIgX0?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Odha\u013ete, ako vznik\u00e1 zvuk vo filmoch<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>V pr\u00edpade \u0161peci\u00e1lne komponovanej hudby vyzer\u00e1 zvukov\u00fd dizajn \u00faplne inak.<\/strong> V prvom rade, spolu so skladate\u013eom ur\u010d\u00edte z\u00e1kladn\u00fa atmosf\u00e9ru videa a jej v\u00fdvoj. Ten potom zlo\u017e\u00ed pilotn\u00fa uk\u00e1\u017eku, ktor\u00fa v\u00e1m za\u0161le na pripomienkovanie a n\u00e1sledne uprav\u00ed pod\u013ea va\u0161ich predst\u00e1v do fin\u00e1lnej podoby. \u010eal\u0161\u00ed postup je u\u017e rovnak\u00fd ako pri pou\u017eit\u00ed zak\u00fapenej piesne, <strong>hudba aj origin\u00e1lny zvuk sa prisp\u00f4sob\u00ed strihu.<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\"><strong>Do zvolen\u00fdch sc\u00e9n m\u00f4\u017eete tie\u017e prida\u0165 zvukov\u00e9 efekty.<\/strong> Lietaj\u00face iskry pri zv\u00e1ran\u00ed, zvuk v\u0155zgaj\u00faceho snehu pod nohami, ale aj n\u00e1hly prechod medzi sc\u00e9nami \u2013 to v\u0161etko <strong>zv\u00fdrazn\u00ed \u00fa\u010dinok<\/strong> audia, ktor\u00fd chcete dosta\u0165 do popredia.<\/span><\/p>\n<p style=\"text-align: left;\">V poslednej f\u00e1ze sa zvuk mixuje. <strong>Prisp\u00f4sobuje sa hlasitos\u0165 v\u0161etk\u00fdch prvkov a ich priestorov\u00fd s\u00fazvuk.<\/strong> Na v\u00fdsledn\u00fd zvukov\u00fd mix m\u00e1 vplyv aj to, kde v\u0161ade chcete video pou\u017ei\u0165. Obraz ur\u010den\u00fd do k\u00edn potrebuje kvalitnej\u0161iu zvukov\u00fa nahr\u00e1vku pre lep\u0161\u00ed priestorov\u00fd zvuk (5.1 alebo 7.1 \u010di\u017ee 5 alebo 7 reproduktorov a doplnkov\u00fd subwoofer), zatia\u013e \u010do<strong> priemern\u00e9mu online videu sta\u010d\u00ed stereo zvuk.<\/strong><\/p>\n<blockquote><p><strong>Zvuk je v mnohom podobn\u00fd farebnej korekcii. Ve\u013ea agent\u00far m\u00e1 v ponuke len z\u00e1kladn\u00fd soundtrack, ktor\u00fd vlo\u017e\u00ed do videa a tu editing skon\u010dil. Bu\u010fte n\u00e1ro\u010dn\u00ed, obr\u00e1\u0165te pozornos\u0165 na detaily a trvajte na prec\u00edznosti ka\u017ed\u00e9ho t\u00f3nu.<\/strong><\/p><\/blockquote>\n<h2 style=\"text-align: left;\">#6 N\u00e1klady a d\u013a\u017eka produkcie<\/h2>\n<p style=\"text-align: left;\">Ak ste zatia\u013e nevynechali \u017eiadny z krokov n\u00e1\u0161ho n\u00e1vodu, nach\u00e1dzate sa pr\u00e1ve v momente, ke\u010f je <strong>video hotov\u00e9 a pripraven\u00e9 na distrib\u00faciu.<\/strong> <span style=\"font-size: 1.125rem;\">Ur\u010dite v\u00e1s ale zauj\u00edma, na \u010do sa m\u00e1 pripravi\u0165 va\u0161a pe\u0148a\u017eenka a ako dlho trv\u00e1 cel\u00fd proces v\u00fdroby.<\/span><\/p>\n<p style=\"text-align: left;\"><strong>Minim\u00e1lnu cenu nie je \u013eahk\u00e9 ur\u010di\u0165, preto\u017ee ka\u017ed\u00e1 produkcia je individu\u00e1lna.<\/strong> \u0160tandardn\u00e1 cena za profesion\u00e1lne spracovan\u00e9 video sa vie vy\u0161plha\u0165 na 10 000 \u20ac, zatia\u013e \u010do <strong>jednoduch\u0161ie video v\u00e1m vieme pon\u00faknu\u0165 u\u017e od 5 000 \u20ac.<\/strong> <a href=\"\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Op\u00fdtajte sa n\u00e1s<\/a> na individu\u00e1lnu cenu.<\/p>\n<p style=\"text-align: left;\"><strong>Produkcia m\u00f4\u017ee by\u0165 hotov\u00e1 u\u017e za p\u00e1r t\u00fd\u017ed\u0148ov,<\/strong> v z\u00e1vislosti od individu\u00e1lnych po\u017eiadaviek klienta a vonkaj\u0161\u00edch okolnost\u00ed. V Mynd sme doteraz vyprodukovali viac ne\u017e 4500 prezenta\u010dn\u00fdch vide\u00ed a na z\u00e1klade sk\u00fasenost\u00ed sa m\u00f4\u017eeme zaru\u010di\u0165, \u017ee cel\u00fd proces od \u00favodn\u00e9ho briefingu a\u017e po odoslanie fin\u00e1lneho produktu, <strong>zvl\u00e1dneme za 6 a\u017e 8 t\u00fd\u017ed\u0148ov.<\/strong><\/p>\n<p style=\"text-align: left;\">To v\u0161etko neznamen\u00e1, \u017ee nem\u00f4\u017eete pl\u00e1nova\u0165 v\u00fddaje dopredu. Ka\u017ed\u00e1 lep\u0161ia produk\u010dn\u00e1 spolo\u010dnos\u0165 s dobrou reput\u00e1ciou <strong>garantuje 100% fixn\u00fa cenu,<\/strong> ktor\u00e1 sa po za\u010dat\u00ed produk\u010dn\u00fdch pr\u00e1c u\u017e nezmen\u00ed.<\/p>\n<p style=\"text-align: left;\">Na za\u010diatku ka\u017ed\u00e9ho projektu<strong> sa n\u00e1m osved\u010dilo aj viackr\u00e1t si s klientom zatelefonova\u0165,<\/strong> aby sme spolu prediskutovali v\u0161etky jeho predstavy a po\u017eiadavky. A\u017e tak dok\u00e1\u017eeme presne <a href=\"\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">stanovi\u0165 kone\u010dn\u00fa cenu videa.<\/a><\/p>\n<p style=\"text-align: left;\">A mimochodom, dobr\u00e1 agent\u00fara v\u00e1m vopred pon\u00fakne <strong>osobitn\u00fa cenu za n\u00e1vrh konceptu a pr\u00edslu\u0161n\u00e9ho scen\u00e1ra,<\/strong> \u010do m\u00e1 v\u00fdznam najm\u00e4 pri v\u00e4\u010d\u0161\u00edch finan\u010dne n\u00e1ro\u010dn\u00fdch projektoch.<strong><br \/>\n<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jU-cori12KU?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Jedna z prv\u00fdch image rekl\u00e1m od IKEA vo v\u00e1s zanech\u00e1 v\u00edr em\u00f3ci\u00ed<\/span><\/strong><\/p>\n<h2 style=\"text-align: left;\">#7 Vlo\u017eenie videa na internet<\/h2>\n<p style=\"text-align: left;\">V\u0161etky tipy z marketingu s\u00fa v\u00e1m zbyto\u010dn\u00e9, pokia\u013e video nevlo\u017e\u00edte na internet spr\u00e1vne.<\/p>\n<p style=\"text-align: left;\"><strong>Neodpor\u00fa\u010da sa nahra\u0165 video na v\u00e1\u0161 vlastn\u00fd server<\/strong> a potom ho vlo\u017ei\u0165 na webov\u00fa str\u00e1nku pomocou HTML 5 prehr\u00e1va\u010da. <strong>Pr\u00eddete toti\u017e o funkciu automatick\u00e9ho na\u010d\u00edtania.<\/strong> Ak si video bude chcie\u0165 spusti\u0165 div\u00e1k s pomal\u00fdm pripojen\u00edm na internet, na\u010d\u00edtanie videa v p\u00f4vodnej (no jedinej dostupnej) kvalite mu potrv\u00e1 doslova ve\u010dnos\u0165.<\/p>\n<p style=\"text-align: left;\"><strong>Pre plynul\u00e9 prehr\u00e1vanie rad\u0161ej zvo\u013ete hostingov\u00fa str\u00e1nku.<\/strong> Odpor\u00fa\u010dame nahra\u0165 video bu\u010f na platen\u00fd hos\u0165ovsk\u00fd server pre zdie\u013eanie vide\u00ed Wistia alebo na popul\u00e1rne bezplatn\u00e9 servery YouTube a Vimeo.<\/p>\n<p style=\"text-align: left;\"><strong>Tieto port\u00e1ly si sami vytvoria \u010fal\u0161ie verzie v\u00e1\u0161ho videa pre optim\u00e1lne sledovanie na akomko\u013evek zariaden\u00ed<\/strong> s akoko\u013evek r\u00fdchlym pripojen\u00edm na internet. Vy im len mus\u00edte poskytn\u00fa\u0165 video v najvy\u0161\u0161ej mo\u017enej kvalite (FullHD alebo 4K). Potom v\u00e1\u0161 program\u00e1tor jednoducho skop\u00edruje tzv. embed code, \u010di\u017ee k\u00f3d na vlo\u017eenie videa, na pr\u00edslu\u0161n\u00e9 miesto v k\u00f3de va\u0161ej webstr\u00e1nky.<\/p>\n<p style=\"text-align: left;\">V\u00fdhodou podobn\u00fdch hostingov\u00fdch slu\u017eieb s\u00fa <strong>automatick\u00e9 preklady do in\u00fdch jazykov \u010di mo\u017enos\u0165 prida\u0165 titulky.<\/strong> Tie viete samozrejme vlo\u017ei\u0165 aj ako samostatn\u00fd SRT s\u00fabor.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9No-FiEInLA?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 11px;\"><strong>Pre\u010do je st\u00e1\u017e v Google doslova dreamjob? <\/strong><\/span><\/p>\n<h2 style=\"text-align: left;\">#8 Umiestnenie videa a marketing<\/h2>\n<p style=\"text-align: left;\">Mo\u017eno teraz povieme o\u010dividn\u00e9, no ak nebude va\u0161e video na o\u010diach, nik si ho nepozrie. Bez div\u00e1kov sa aj ten najkraj\u0161\u00ed \u010di najdrah\u0161\u00ed image film stane prepad\u00e1kom.<\/p>\n<p style=\"text-align: left;\">K\u00fapili by ste si nov\u00e9 Ferrari a hne\u010f ho zamkli do gar\u00e1\u017ee? Ani my nie. <strong>Vyhnite sa preto <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-pouzit-video-v-marketingovom-lieviku\/\" target=\"_blank\" rel=\"noopener\">umiestneniu videa<\/a> na podstr\u00e1nky webu, \u010do opisuj\u00fa napr\u00edklad hist\u00f3riu \u010di v\u00edziu va\u0161ej firmy.<\/strong> Z h\u013eadiska n\u00e1v\u0161tevnosti s\u00fa tieto podstr\u00e1nky len m\u00e1lo pr\u00ed\u0165a\u017eliv\u00e9. Z\u00e1zraku sa nedo\u010dk\u00e1te, ani ke\u010f nahr\u00e1te video na firemn\u00fd YouTube kan\u00e1l s h\u0155stkou odberate\u013eov a viden\u00ed.<\/p>\n<p style=\"text-align: left;\">Ni\u017e\u0161ie sa dozviete bli\u017e\u0161ie rady oh\u013eadom zdie\u013eania a propag\u00e1cie. <span style=\"font-size: 1.125rem;\">Nemus\u00edte video povinne zdie\u013ea\u0165 na ka\u017edom nami odpor\u00fa\u010danom m\u00e9diu, v<\/span><span style=\"font-size: 1.125rem;\">\u00fdber lokal\u00edt je samozrejme na v\u00e1s. <strong>Ve\u010f sami najlep\u0161ie viete, kde sa nach\u00e1dza va\u0161e cie\u013eov\u00e9 publikum.<\/strong><\/span><\/p>\n<blockquote><p><strong>Myslite dopredu a uve\u010fte v\u0161etky po\u017eadovan\u00e9 video form\u00e1ty a preferovan\u00e9 lokality na umiestnenie videa u\u017e v \u00favodnom briefingu.<\/strong><\/p><\/blockquote>\n<h3 style=\"text-align: left;\">Firemn\u00e1 webstr\u00e1nka<\/h3>\n<p style=\"text-align: left;\"><strong>Ma\u0165 video vlo\u017een\u00e9 na webovej str\u00e1nke je z\u00e1klad.<\/strong> Najvhodnej\u0161ia na umiestnenie je domovsk\u00e1 str\u00e1nka alebo podstr\u00e1nka v prvom leveli vyh\u013ead\u00e1vania, kde s\u00fa zobrazen\u00e9 produkty alebo t\u00edm.<\/p>\n<p style=\"text-align: left;\">Umiestni\u0165 rovnak\u00e9 video \u00faplne v\u0161ade tie\u017e nie je cesta, ide\u00e1lne by mal pou\u017e\u00edvate\u013e po\u010das \u0161tandardnej n\u00e1v\u0161tevy str\u00e1nky n\u00e1js\u0165 video <strong>aspo\u0148 na 2 r\u00f4znych miestach.<\/strong> Ur\u010di\u0165, ktor\u00e9 podstr\u00e1nky nav\u0161tevuje najviac pou\u017e\u00edvate\u013eov, v\u00e1m pom\u00f4\u017ee ur\u010di\u0165 analytick\u00fd webov\u00fd n\u00e1stroj <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics.<\/a><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZUG9qYTJMsI?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Dollar Shave Club to je viac ne\u017e len \u017eiletky<\/span><\/strong><\/p>\n<h3 style=\"text-align: left;\">Pracovn\u00e9 port\u00e1ly<\/h3>\n<p style=\"text-align: left;\"><strong>Image video pom\u00f4\u017ee uch\u00e1dza\u010dom r\u00fdchlo identifikova\u0165 va\u0161u firmu<\/strong> v mori in\u00fdch zamestn\u00e1vate\u013eov.<\/p>\n<p style=\"text-align: left;\"><strong>Okrem hlavnej str\u00e1nky, dopl\u0148te video aj na podstr\u00e1nky s konkr\u00e9tnymi pracovn\u00fdmi ponukami.<\/strong> Ke\u010f uch\u00e1dza\u010di vyh\u013eadaj\u00fa vo\u013en\u00e9 pracovn\u00e9 miesto na poz\u00edcii, ktor\u00fa pon\u00fakate, video ich presmeruje priamo k v\u00e1m na web. Zistite si tie\u017e, ak\u00fdmi cestami sa n\u00e1v\u0161tevn\u00edci na va\u0161ej str\u00e1nke pohybuj\u00fa a uistite sa, \u017ee <strong>po\u010das jednej n\u00e1v\u0161tevy webu narazia na video aspo\u0148 1-2 kr\u00e1t.<\/strong> Op\u00e4\u0165 sa pritom spo\u013eahnite na pomoc Google Analytics.<\/p>\n<p style=\"text-align: left;\"><strong>Video samozrejme m\u00f4\u017eete zavesi\u0165 aj na pracovn\u00fd port\u00e1l alebo n\u00e1borov\u00fa webstr\u00e1nku<\/strong> (napr\u00edklad Profesia.sk alebo Kariera.sk) Zvy\u010dajne je pridanie videa na tak\u00fdto port\u00e1l spoplatnen\u00e9, av\u0161ak oplat\u00ed sa zv\u00e1\u017ei\u0165, preto\u017ee v\u00e1\u0161 inzer\u00e1t od in\u00fdch maxim\u00e1lne odl\u00ed\u0161i.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fCODw48Kt2I\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Takto sa rob\u00ed kreat\u00edvny branding &#8211; image video od Dropboxu<\/span><\/strong><\/p>\n<h3 style=\"text-align: left;\">Facebook<\/h3>\n<p style=\"text-align: left;\"><strong>Nezabudnite zdie\u013ea\u0165 video na firemnej str\u00e1nke na Facebooku<\/strong> a vyberte pre\u0148 chyt\u013eav\u00fd nadpis spolu s popisom, ktor\u00fd po\u0161tekl\u00ed zvedavos\u0165. Mimochodom, to plat\u00ed pre v\u0161etky pr\u00edspevky na soci\u00e1lnych sie\u0165ach.<\/p>\n<p style=\"text-align: left;\">Video na Facebook nevkladajte cez odkaz, ale <strong>priamo ho nahrajte do slu\u017eby.<\/strong> To zaru\u010d\u00ed automatick\u00e9 prehr\u00e1vanie na \u010dasovej osi pou\u017e\u00edvate\u013eov. D\u00f4le\u017eit\u00e9 pr\u00edspevky taktie\u017e viete <strong>pripn\u00fa\u0165 na vrch n\u00e1stenky<\/strong> na Facebooku a tak ani po publikovan\u00ed \u010fal\u0161\u00edch pr\u00edspevkov <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-video-reklamu-na-facebooku\/\" target=\"_blank\" rel=\"noopener\">nestratia svoju prominentn\u00fa poz\u00edciu.<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Stoj\u00ed za to, vy\u010dleni\u0165 si ur\u010dit\u00fd rozpo\u010det na propag\u00e1ciu videa na Facebooku.<\/strong> U\u017e za p\u00e1r eur z\u00edskate desiatky nov\u00fdch viden\u00ed. Otestujte si to na existuj\u00facich fan\u00fa\u0161ikoch svojej str\u00e1nky.<\/p>\n<p style=\"text-align: left;\">S vy\u0161\u0161\u00edm finan\u010dn\u00fdm rozpo\u010dtom m\u00e1te v\u0161ak viac vo\u013enosti, \u010do sa t\u00fdka platenej reklamy. <strong>M\u00f4\u017eete zaklada\u0165 rozsiahle kampane, analyzova\u0165 cie\u013eov\u00e9 publik\u00e1 a opakovane cieli\u0165 na \u013eud\u00ed s re\u00e1lnym z\u00e1ujmom o v\u00e1\u0161 biznis.<\/strong> Kampane nechajte be\u017ea\u0165 pokojne aj nieko\u013eko t\u00fd\u017ed\u0148ov. Po\u010das nich nezabudnite kontrolova\u0165 v\u00fdsledky a sledova\u0165, ako v\u00e1m plynule rastie popularita.<\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/m5yZtPsjKxg?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Dychber\u00face 3D anim\u00e1cie nevznikaj\u00fa len v Hollywoode <\/span><span style=\"font-size: 11px;\">| Mynd &amp; Milon Q<\/span><\/strong><\/p>\n<h3 style=\"text-align: left;\">YouTube<\/h3>\n<p><strong><span style=\"font-size: 11px;\">Ma\u0165 sny na dosah a \u017ei\u0165 naplno &#8211; aj tak sa d\u00e1 komunikova\u0165 oby\u010dajn\u00e1 p\u00f4\u017ei\u010dka<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Mo\u017eno v\u00e1s prekvap\u00ed, \u017ee YouTube patr\u00ed do Google rodiny. Z tohto d\u00f4vodu <strong>n\u00e1jdete YouTube vide\u00e1 u\u017e vo v\u00fdsledkoch vyh\u013ead\u00e1vania na Google,<\/strong> hoci ste neh\u013eadali konkr\u00e9tne tento form\u00e1t. T\u00fdmto sp\u00f4sobom vie video u\u017e zakr\u00e1tko biznis poriadne nakopn\u00fa\u0165. A nielen ke\u010f \u013eudia priamo googlia meno va\u0161ej firmy, ale aj ke\u010f vyh\u013eadaj\u00fa jedno z va\u0161ich k\u013e\u00fa\u010dov\u00fdch slov.<\/p>\n<p style=\"text-align: left;\">Podobne ako na Facebooku, viete <strong>pripn\u00fa\u0165 video na vrch v\u00e1\u0161ho YouTube kan\u00e1la.<\/strong> Mo\u017enos\u0165ou je taktie\u017e <strong>platen\u00e1 reklamn\u00e1 kampa\u0148 na YouTube.<\/strong><\/p>\n<blockquote><p><strong>\u010eal\u0161ie popul\u00e1rne soci\u00e1lne siete pre umiestnenie image videa s\u00fa: <\/strong><br \/>\n<strong>Instagram, LinkedIn, Twitter, Google+ a in\u00e9.<\/strong><\/p><\/blockquote>\n<h2 style=\"text-align: left;\"><strong style=\"font-size: 1.78rem;\">Ve\u013etrhy a firemn\u00e9 eventy<\/strong><\/h2>\n<p style=\"text-align: left;\"><strong>Ka\u017ed\u00fd st\u00e1nok na ve\u013etrhu sa stane l\u00e1kadlom, ak ho prezentuj\u00fa pohybliv\u00e9 obr\u00e1zky. <\/strong>Pokia\u013e chcete, aby sa pri v\u00e1s pristavilo \u010do najviac z\u00e1ujemcov, zaria\u010fte, aby va\u0161e prezenta\u010dn\u00e9 video fungovalo aj bez zvuku.<\/p>\n<p style=\"text-align: left;\">T\u00fato v\u00fdzvu prekon\u00e1te titulkami alebo pr\u00edpravou novej verzie videa, ktor\u00fa <strong>uprav\u00edte na mieru pre potreby ve\u013etrhu.<\/strong> To napr\u00edklad znamen\u00e1, \u017ee vynech\u00e1te rozhovory so zamestnancami a namiesto nich pou\u017eijete preva\u017ene vizu\u00e1lne nem\u00e9 z\u00e1bery.<\/p>\n<p style=\"text-align: left;\">Premietnite image video aj v \u00favode alebo v z\u00e1vere firemn\u00fdch eventov. Pozit\u00edvny imid\u017e toti\u017e treba budova\u0165 nielen pred potenci\u00e1lnymi z\u00e1kazn\u00edkmi. Treba myslie\u0165 aj na <strong>spokojnos\u0165 zamestnancov a budovanie lojality. <\/strong>A \u010do motivuje k \u0161\u00edreniu dobrej reput\u00e1cie lep\u0161ie ne\u017e hrdos\u0165 na svoju firmu?<\/p>\n<p style=\"text-align: left;\">Ke\u010f sa dramaticky zhasn\u00fa svetl\u00e1 a v\u0161etky o\u010di sa upr\u00fa na pl\u00e1tno, <strong>zaru\u010dene vyvol\u00e1te d\u00e1vku em\u00f3ci\u00ed.<\/strong> A sn\u00e1\u010f aj poriadny aplauz. Premietnut\u00edm videa na z\u00e1ver eventu dosiahnete, \u017ee <strong>publikum si odnesie pozit\u00edvne pocity aj domov.<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/TJ1SDXbij8Y?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 10px;\"><strong style=\"font-size: 1.125rem;\"><span style=\"font-size: 11px;\">Apple v image videu vzd\u00e1va poctu v\u0161etk\u00fdm, \u010do vidia veci inak<\/span> <\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 1.78rem;\">\u010eal\u0161ie mo\u017enosti umiestnenia videa<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Newsletter a kore\u0161pondencia so z\u00e1kazn\u00edkmi<\/li>\n<li>Odkaz na video v podpise pri odoslan\u00ed e-mailu (automaticky v slu\u017ebe Mailtastic alebo <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>)<\/li>\n<li>Za\u010dlenenie videa do <a href=\"https:\/\/www.startitup.sk\/vies-co-je-to-affiliate-marketing-a-ako-funguje\/\" target=\"_blank\" rel=\"noopener\">affiliate programu<\/a><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Niekedy m\u00f4\u017ee s umiestnen\u00edm image videa poradi\u0165 aj profesion\u00e1lna agent\u00fara, ktor\u00e1 m\u00e1 okrem produkcie sk\u00fasenos\u0165 aj s marketingovou komunik\u00e1ciou.<\/p>\n<p style=\"text-align: left;\"><strong>Ke\u010f\u017ee ka\u017ed\u00fd port\u00e1l, webstr\u00e1nka \u010di soci\u00e1lna sie\u0165 m\u00e1 svoje \u0161pecifik\u00e1, m\u00f4\u017eu sa l\u00ed\u0161i\u0165 v po\u017eiadavk\u00e1ch na d\u013a\u017eku videa, form\u00e1t videa aj pou\u017e\u00edvate\u013esk\u00e9 preferencie<\/strong> (napr\u00edklad na YouTube treba najv\u00e4\u010d\u0161iu pozornos\u0165 venova\u0165 prv\u00fdm 3 sekund\u00e1m, no v spote, ur\u010denom pre firemn\u00fd event, m\u00f4\u017ee by\u0165 pointa aj na \u00faplnom konci).<\/p>\n<p style=\"text-align: left;\">Sk\u00fasen\u00e1 agent\u00fara zoh\u013eadn\u00ed <span style=\"font-size: 1.125rem;\">krit\u00e9ri\u00e1 konkr\u00e9tnych str\u00e1nok<\/span><span style=\"font-size: 1.125rem;\"> na form\u00e1t videa u\u017e pred samotn\u00fdm zah\u00e1jen\u00edm produkcie. T\u00fdm<strong> ochr\u00e1ni v\u00e1\u0161 celkov\u00fd rozpo\u010det,<\/strong> preto\u017ee<\/span><span style=\"font-size: 1.125rem;\"> n\u00e1klady na dodato\u010dn\u00fa \u00fapravu form\u00e1tu by v\u00e1s mohli vyjs\u0165 poriadne draho.<\/span><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/RIHtS7xd_IM?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><span style=\"font-size: 11px;\"><strong>Biznis video definit\u00edvne zv\u00fd\u0161ilo povedomie o zna\u010dke Fit Factory<\/strong><\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>#9 Vyhodnotenie a meranie v\u00fdkonu<\/strong><\/h2>\n<p style=\"text-align: left;\"><strong>Zmera\u0165 presn\u00e9 hodnoty v\u00fdkonu m\u00f4\u017ee by\u0165 nepochybne n\u00e1ro\u010dn\u00e9.<\/strong> Jedin\u00fd ist\u00fd sp\u00f4sob na meranie imid\u017eu je toti\u017e ten, \u017ee sa na\u0148 <span style=\"font-size: 1.125rem;\">\u013eud\u00ed<\/span> <span style=\"font-size: 1.125rem;\">osobne op\u00fdtate.<\/span><\/p>\n<p style=\"text-align: left;\">Napriek tomu, \u010d\u00edm viac \u00fadajov zo syst\u00e9mu vytiahnete, t\u00fdm lep\u0161ie. <strong>Takmer v\u0161etky kan\u00e1ly, na ktor\u00e9 image video umiestnite, poskytuj\u00fa detailn\u00e9 \u0161tatistiky o v\u00fdkone videa:<\/strong> priemern\u00fa d\u013a\u017eku prehratia, odchody zo str\u00e1nky, demografick\u00e9 \u00fadaje o div\u00e1koch, volania.<\/p>\n<p style=\"text-align: left;\"><strong>Starostlivo sledujte v\u0161etky tieto \u00fadaje,<\/strong> predov\u0161etk\u00fdm ak do reklamnej kampane investujete vy\u0161\u0161\u00ed rozpo\u010det. Vrelo odpor\u00fa\u010dame pou\u017e\u00edva\u0165 <a href=\"https:\/\/analytics.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> alebo porovnate\u013en\u00fd webov\u00fd n\u00e1stroj na anal\u00fdzu d\u00e1t. Spr\u00edstupn\u00ed v\u00e1m napr\u00edklad \u00fadaje o tom, <strong>odkia\u013e k v\u00e1m n\u00e1v\u0161tevn\u00edci prich\u00e1dzaj\u00fa<\/strong> (\u010di sa k v\u00e1m na webstr\u00e1nku preklikli z YouTube alebo z platenej reklamy) a <strong>kde sa \u010falej na str\u00e1nke pohybuj\u00fa.<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C6D7GzWt9fw?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">Mynd prezradil svoj recept na \u00faspe\u0161n\u00e9 video: Rozum a srdce v s\u00falade<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Pokia\u013e ste dodr\u017eali na\u0161e rady o vkladan\u00ed videa na web, mali by ste teraz zaznamena\u0165 <strong>n\u00e1rast \u010dasu str\u00e1ven\u00e9ho na konkr\u00e9tnych podstr\u00e1nkach s vlo\u017een\u00fdm videom.<\/strong> V d\u00f4sledku tie\u017e z\u00edskate <a href=\"https:\/\/www.mynd.com\/sk\/blog\/5-tipov-ako-video-zvysuje-predaje\/\" target=\"_blank\" rel=\"noopener\"><strong>viac konverzi\u00ed na webe.<\/strong><\/a> Toto v\u0161etko s\u00fa rozhoduj\u00face sign\u00e1ly pre Google, ktor\u00e9 <strong>zdvihn\u00fa v\u00e1\u0161 SEO ranking,<\/strong> \u010di\u017ee poz\u00edciu vo vyh\u013ead\u00e1van\u00ed.<\/p>\n<blockquote><p>Mnoh\u00e9 firmy nevenuj\u00fa hodnoteniu a anal\u00fdze v\u00e4\u010d\u0161iu pozornos\u0165. No aby ste sa v t\u00edme vyhli ak\u00fdmko\u013evek pochybnostiam, je dobr\u00e9 aj o\u010dividn\u00fd \u00faspech podlo\u017ei\u0165 \u010d\u00edslami. Z\u00e1rove\u0148 sa v\u00e1m otv\u00e1ra obrovsk\u00fd priestor k u\u010deniu.<\/p><\/blockquote>\n<h2 style=\"text-align: left;\">#<strong style=\"font-size: 2.2rem;\">10 Ako n\u00e1js\u0165 spo\u013eahliv\u00fa video agent\u00faru?<\/strong><\/h2>\n<p style=\"text-align: left;\">Teraz u\u017e viete v\u0161etko o tom ako vyprodukova\u0165 kvalitn\u00e9 image video a <strong>m\u00f4\u017eete za\u010da\u0165 s prieskumom trhu a vhodn\u00fdch agent\u00far.<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Za posledn\u00e9 roky vznikli mnoh\u00e9 kreat\u00edvne \u0161t\u00fadi\u00e1, ktor\u00e9 do produkcie vide\u00ed d\u00e1vaj\u00fa srdce i du\u0161u, no stretnete aj rovnako ve\u013ea podfuk\u00e1rov. <\/span><strong style=\"font-size: 1.125rem;\">Ako teda identifikova\u0165 dobr\u00fa extern\u00fa agent\u00faru?<\/strong><\/p>\n<p style=\"text-align: left;\">Nikdy sa <strong>nenechajte zl\u00e1ka\u0165 na priate\u013esk\u00e9 ceny a pr\u00e1zdne s\u013euby.<\/strong> Cena za profesion\u00e1lnu produkciu, ktor\u00e1 zah\u0155\u0148a koncept, pr\u00edpravu, nat\u00e1\u010danie a postprodukciu, <strong>nejde pod \u0161tvorcifern\u00e9 \u010d\u00edsla.<\/strong> A trojcifern\u00e9 ceny u\u017e vyslovene zav\u00e1\u0148aj\u00fa amaterizmom.<\/p>\n<p style=\"text-align: left;\">Uvedomte si, \u017ee ka\u017ed\u00e1 agent\u00fara chce v prvom rade zaplati\u0165 person\u00e1l a techniku. Tu sa celkom logicky \u00fastupky nerobia. <strong>Pri n\u00edzkych cen\u00e1ch za produkciu mus\u00edte preto po\u010d\u00edta\u0165 so \u0161etren\u00edm<\/strong> v r\u00f4znych in\u00fdch oblastiach a takmer z\u00e1sadne na strane klienta \u2013 po\u010dn\u00fac \u0161krtmi vo f\u00e1ze konceptu, v kvalite videa, a\u017e po zanedban\u00e9 technick\u00e9 chyby pri postprodukcii.<\/p>\n<p style=\"text-align: left;\">Oddeli\u0165 dobr\u00e9 agent\u00fary od t\u00fdch nepoctiv\u00fdch si nevy\u017eaduje \u017eiadny zvl\u00e1\u0161tny talent. <strong>Sta\u010d\u00ed, ke\u010f sa s\u00fastred\u00edte na p\u00e1r jednoduch\u00fdch krit\u00e9ri\u00ed:<\/strong><\/p>\n<h3 style=\"text-align: left;\"><span style=\"font-size: 1.78rem;\">Referencie<\/span><\/h3>\n<p style=\"text-align: left;\">M\u00e1 agent\u00fara dostatok referenci\u00ed od klientov? <strong>Sp\u013a\u0148aj\u00fa uk\u00e1\u017eky ich pr\u00e1c va\u0161u vlastn\u00fa predstavu o kreat\u00edvnom koncepte, pr\u00edbehu, zvuku a obraze?<\/strong><\/p>\n<p style=\"text-align: left;\">Pokia\u013e m\u00e1te ak\u00e9ko\u013evek v\u00fdhrady k ich referenciam, toto nie je agent\u00fara pre v\u00e1s. Napriek tomu, \u017ee v\u00e1m s\u013eubuje priazniv\u00fa cenu \u010di ultrar\u00fdchle dodanie. Ve\u010f \u010diny, v tomto pr\u00edpade <strong><a href=\"https:\/\/www.mynd.com\/sk\/video-portfolio\/\" target=\"_blank\" rel=\"noopener\">hotov\u00e9 vide\u00e1<\/a>, hovoria za v\u0161etko.<\/strong><\/p>\n<figure><strong><img decoding=\"async\" src=\"\/wp-content\/uploads\/MyndSK_portfolio-07acb674.jpg\" alt=\"MyndSK portfolio videi\" width=\"538\" data-image=\"vxye1m500of9\" \/ loading=\"lazy\"><\/strong><\/figure>\n<h3 style=\"text-align: left;\"><strong>Konzult\u00e1cie<\/strong><\/h3>\n<p style=\"text-align: left;\"><strong>Prv\u00fd kontakt a nez\u00e1v\u00e4zn\u00e1 konzult\u00e1cia<\/strong> e\u0161te pred za\u010dat\u00edm projektu v\u00e1m vytvor\u00ed jasn\u00fa predstavu o motiv\u00e1cii zo strany agent\u00fary.<\/p>\n<p style=\"text-align: left;\">Sna\u017eia sa v\u00e1s dotla\u010di\u0165 do n\u00e1kupu hotov\u00e9ho bal\u00ed\u010dka a \u010do najsk\u00f4r na v\u00e1s zarobi\u0165? <strong>Alebo sa individu\u00e1lne venuj\u00fa ka\u017edej va\u0161ej po\u017eiadavke, aby v\u00e1m vytvorili ponuku na mieru?<\/strong><\/p>\n<p style=\"text-align: left;\">Nezabudnite ani na mo\u017enos\u0165 <strong>samostatnej cenovej ponuky za tvorbu konceptu.<\/strong> Ak by ste predsa len zabudli, dobr\u00e1 agent\u00fara v\u00e1m t\u00fato mo\u017enos\u0165 iniciat\u00edvne navrhne.<\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 1.78rem;\">Webstr\u00e1nka<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">V internetovej \u00e9re 21. storo\u010dia si viac \u017eiadna firma nem\u00f4\u017ee dovoli\u0165 priemern\u00fa webov\u00fa str\u00e1nku. A u\u017e vonkoncom nie <a href=\"\/sk\/\" target=\"_blank\" rel=\"noopener\">kreat\u00edvna video agent\u00fara<\/a>.<\/span><\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 1.125rem;\">Vyhnite sa agent\u00faram so zastaralou, nudnou \u010di pomalou webovou str\u00e1nkou.<\/strong><span style=\"font-size: 1.125rem;\"> Je viac ne\u017e ist\u00e9, \u017ee ak zanedbali vlastn\u00fa prezent\u00e1ciu, na spolo\u010dnej predstave o \u00faspe\u0161nom budovan\u00ed imid\u017eu sa nezhodnete.<\/span><\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/MyndSK_webova_prezentacia-eeb203d7.jpg\" alt=\"MyndSK_webova_prezentacia\" width=\"570\" data-image=\"d8lojq9yhiof\" \/ loading=\"lazy\"><\/figure>\n<div><\/div>\n<h3 style=\"text-align: left;\"><strong>Sk\u00fasenosti<\/strong><\/h3>\n<p style=\"text-align: left;\">Video bezpochyby potrebuje mlad\u00e9 tvoriv\u00e9 hlavy, no <strong>sk\u00fasenosti s\u00fa v profesion\u00e1lnej produkcii rozhoduj\u00face.<\/strong><\/p>\n<p style=\"text-align: left;\">Ka\u017ed\u00fd s\u00edce niekde za\u010d\u00ednal a vy\u0161liapa\u0165 si cestu k vy\u0161\u0161\u00edm rozpo\u010dtom nie je jednoduch\u00e9, no neplat\u00edte predsa \u0161tvorcifern\u00fa sumu, aby ste pomohli filmov\u00fdm \u0161tudentom zbiera\u0165 sk\u00fasenosti.<\/p>\n<p style=\"text-align: left;\">Ako klient od fin\u00e1lneho produktu o\u010dak\u00e1vate ist\u00fa d\u00e1vku profesionality. Dajte si t\u00fa n\u00e1mahu spravi\u0165 si prieskum medzi agent\u00farami a <strong>oslovte len tie, ktor\u00e9 maj\u00fa minim\u00e1lne 3 roky sk\u00fasenost\u00ed<\/strong> a desiatky dokon\u010den\u00fdch projektov.<\/p>\n<h3 style=\"text-align: left;\"><strong>Kreativita<\/strong><\/h3>\n<p style=\"text-align: left;\">V\u00f4bec nez\u00e1le\u017e\u00ed, \u010di chcete, aby nosnou t\u00e9mou videa bol klasick\u00fd realizmus alebo t\u00fa\u017eite po bl\u00e1znivom a kreat\u00edvnom pr\u00edbehu. V oboch pr\u00edpadoch <strong>potrebujete partnera pln\u00e9ho nov\u00fdch a <a href=\"https:\/\/www.instagram.com\/mynd_sk_cz\/\" target=\"_blank\" rel=\"noopener\">neokukan\u00fdch n\u00e1padov.<\/a><\/strong><\/p>\n<p style=\"text-align: left;\">Agent\u00farni \u013eudia, mysliaci mimo vychoden\u00fdch firemn\u00fdch chodn\u00ed\u010dkov, uchopia v\u00e1\u0161 biznis z trochu inej strany a zobrazia ho v \u00faplne novom svetle. Bu\u010fte n\u00e1ro\u010dn\u00ed a <strong>zvo\u013ete si agent\u00faru, o ktorej viete, \u017ee u\u017e predt\u00fdm vyprodukovala vide\u00e1, \u010do sa vymykali \u0161tandardu.<\/strong><\/p>\n<h3 style=\"text-align: left;\"><strong>Vn\u00fatorn\u00fd pocit<\/strong><\/h3>\n<p style=\"text-align: left;\">Mo\u017eno najd\u00f4le\u017eitej\u0161ia rada zo v\u0161etk\u00fdch znie: <strong>dajte na svoj vn\u00fatorn\u00fd pocit.<\/strong><\/p>\n<p style=\"text-align: left;\">Po\u010das agent\u00farneho prieskumu stretnete agent\u00fary, ktor\u00e9 v\u00e1s bud\u00fa l\u00e1ka\u0165 na super v\u00fdhodn\u00e9 ceny. Stretnete tie\u017e agent\u00fary, \u010do s vami bud\u00fa komunikova\u0165, ako by ste boli len anonymn\u00fd z\u00e1kazn\u00edk \u010d. 2940.<\/p>\n<p style=\"text-align: left;\">Vy si v\u0161ak na spolupr\u00e1cu vyberte \u013eud\u00ed, ktor\u00ed bud\u00fa pozorne na\u010d\u00fava\u0165 va\u0161\u00edm n\u00e1zorom aj pripomienkam a ktor\u00fdm <strong>z\u00e1le\u017e\u00ed na nekompromisnej kvalite projektu u\u017e od sam\u00e9ho za\u010diatku.<\/strong><\/p>\n<figure><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5g8Q5wvFOAU?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<p><strong><span style=\"font-size: 11px;\">In\u0161tinkt v\u00e1m porad\u00ed pri vyberan\u00ed agent\u00fary aj pri realiz\u00e1cii vlastn\u00fdch n\u00e1padov<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Pravdepodobne nikto v hist\u00f3rii \u013eudstva a videoprodukcie zatia\u013e nebol pripraven\u00fd tak dobre, ako ste teraz vy po pre\u010d\u00edtan\u00ed tohto \u010dl\u00e1nku \ud83d\ude42 Tak viac ne\u010dakajte a vyu\u017eite va\u0161e novo z\u00edskan\u00e9 vedomosti na za\u010datie projektu, ktor\u00fd zv\u00fd\u0161i povedomie o va\u0161ej firme a \u010dasom premen\u00ed nov\u00fdch fan\u00fa\u0161ikov na vern\u00fdch z\u00e1kazn\u00edkov. Rozpovedzte v\u00e1\u0161 pr\u00edbeh kreat\u00edvnym videom.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong><strong>Pokia\u013e st\u00e1le m\u00e1te ist\u00e9 pochybnosti, ako za\u010da\u0165, v Mynd v\u00e1m <\/strong><a href=\"\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\"><strong>radi bezplatne porad\u00edme.<\/strong><\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rozhodli ste sa vies\u0165 vlastn\u00fd video projekt a pr\u00e1ve podnik\u00e1te prv\u00e9 kroky? Alebo e\u0161te len zva\u017eujete nato\u010di\u0165 marketingov\u00e9 video a potrebujete poradi\u0165, ako na to? Pr\u00edpadne prem\u00fd\u0161\u013eate, \u017ee zad\u00e1te tvorbu image videa agent\u00fare? Potom bude pre v\u00e1s tento \u010dl\u00e1nok dokonal\u00fdm sprievodcom. Spoznajte Bratislavu z nov\u00e9ho uhla, farebn\u00fa a \u017eiv\u00fa &#8211; aj to je sila image &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/velky-sprievodca-image-videom-v-10-krokoch\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[208],"class_list":["post-4269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-video","tag-sk-video"],"acf":{"minutes":""},"tags_data":[{"id":208,"name":"Video"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/126_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":5,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"predecessor-version":[{"id":12284,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4269\/revisions\/12284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4067"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}