{"id":4270,"date":"2021-04-15T00:00:00","date_gmt":"2021-04-14T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/ako-vytvorit-videoreklamu-na-youtube\/"},"modified":"2025-06-09T08:19:58","modified_gmt":"2025-06-09T06:19:58","slug":"ako-vytvorit-videoreklamu-na-youtube","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-videoreklamu-na-youtube\/","title":{"rendered":"Ako vytvori\u0165 videoreklamu na YouTube"},"content":{"rendered":"<p><strong>Druh\u00fd najnav\u0161tevovanej\u0161\u00ed web na svete. Druh\u00e1 najpou\u017e\u00edvanej\u0161ia soci\u00e1lna sie\u0165 na svete. Viac ako miliarda pozret\u00fdch vide\u00ed denne. U\u017e asi tu\u0161\u00edte, \u017ee hovor\u00edm o YouTube, ktor\u00fd p<\/strong><strong>rosperuje rok \u010do rok a jeho potenci\u00e1l je ove\u013ea v\u00e4\u010d\u0161\u00ed ne\u017e len zdie\u013eanie rozko\u0161n\u00fdch vide\u00ed so \u0161teniatkami. YouTube je ve\u013emi \u00fa\u010dinn\u00e9 miesto, kde pomocou kampan\u00ed viete zasiahnu\u0165 naozaj \u0161irok\u00e9 a relevantn\u00e9 publikum.<\/strong><\/p>\n<blockquote><p>70 % \u013eud\u00ed tvrd\u00ed, \u017ee si produkt od ur\u010ditej zna\u010dky zak\u00fapili po tom, \u010do ju videli na YouTube.<\/p><\/blockquote>\n<p><strong>V tomto \u010dl\u00e1nku sa dozviete:<\/strong><\/p>\n<ul>\n<li><a href=\"#typy-videoreklam\" rel=\"noopener\">Typy videorekl\u00e1m na YouTube<\/a><\/li>\n<li><a href=\"#tvorba-kampane\" rel=\"noopener\">Tvorba videorekl\u00e1m pomocou Google Ads<\/a><\/li>\n<li><a href=\"#tipy-videoreklama\" rel=\"noopener\">Tipy na \u00faspe\u0161n\u00fa videoreklamu<\/a><\/li>\n<\/ul>\n<h2>Ak\u00e9 typy videorekl\u00e1m na YouTube pozn\u00e1me?<\/h2>\n<p>Jednou ve\u013ekou v\u00fdhodou videorekl\u00e1m je, \u017ee napr\u00edklad v porovnan\u00ed s bannermi, div\u00e1k vid\u00ed reklamu priamo v priestore videa, ktor\u00e9 chce sledova\u0165 a tak m\u00e1 va\u0161a reklama <strong>jeho pln\u00fa pozornos\u0165<\/strong>. Pr\u00edncip bannerovej slepoty tak v pr\u00edpade videorekl\u00e1m nehroz\u00ed. A ak\u00e9 druhy tak\u00fdchto rekl\u00e1m m\u00f4\u017eeme v na\u0161ej krajine vytv\u00e1ra\u0165?<\/p>\n<h2>#In-stream presko\u010dite\u013en\u00e9 reklamy<\/h2>\n<p>In-stream reklamy sa prehr\u00e1vaj\u00fa pred, po\u010das alebo po sledovanom videu a div\u00e1ci ich m\u00f4\u017eu <strong>presko\u010di\u0165 po prv\u00fdch 5 sekund\u00e1ch.<\/strong><\/p>\n<p>Ak sa rozhodnete pre tento typ reklamy, zaplat\u00edte za <strong>zhliadnutie videa (CPV &#8211; cost per view) iba vtedy, ke\u010f s n\u00edm div\u00e1k interaguje.<\/strong> A \u010do to znamen\u00e1? Napr\u00edklad, ke\u010f klikne na button \u201ezisti\u0165 viac\u201c alebo si pozrie prv\u00fdch 30 sek\u00fand videa. Va\u0161a reklama mus\u00ed by\u0165 dlh\u00e1 najmenej 12 sek\u00fand a odpor\u00fa\u010da sa nepresiahnu\u0165 d\u013a\u017eku 3 min\u00faty.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/typy-videoreklam-5sekund-f18ca860.jpg\" alt=\"typy-videoreklam-5sekund\" width=\"590\" data-image=\"3ujqgou6180k\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Uk\u00e1\u017eka zobrazenia presko\u010dite\u013enej reklamy.<\/span><\/p>\n<p>V\u00fdhodou presko\u010dite\u013en\u00fdch rekl\u00e1m, oproti t\u00fdm nepresko\u010dite\u013en\u00fdm je, \u017ee <strong>nemus\u00edte plati\u0165 za ka\u017ed\u00e9ho div\u00e1ka<\/strong>, ale len za t\u00fdch, ktor\u00fdch v\u00e1\u0161 spot zauj\u00edma. Na druhej strane, nie ka\u017ed\u00fd uvid\u00ed va\u0161e video cel\u00e9. \u010ci\u017ee ak si \u017eel\u00e1te, aby ho videl ka\u017ed\u00fd v jeho plnej kr\u00e1sne, tento form\u00e1t presko\u010dte.<\/p>\n<p><strong>Kedy si zvoli\u0165 tento typ reklamy?<\/strong> In-strem presko\u010dite\u013en\u00fa reklamu odpor\u00fa\u010dame v pr\u00edpade, ak je va\u0161im cie\u013eom zv\u00fd\u0161i\u0165 povedomie o zna\u010dke a zasiahn\u00fa\u0165 \u010do naj\u0161ir\u0161ie publikum.<\/p>\n<h3>In-stream TrueView<\/h3>\n<p>Tento typ reklamy je ve\u013emi podobn\u00fd vy\u0161\u0161ie uveden\u00e9mu klasick\u00e9mu In-streamu. Jedin\u00fd rozdiel je v tom, \u017ee obsahuje <strong>viac call-to-actions<\/strong>.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/youtube-leaderboard-trueview_2022-05-12-092929_qhis-5e220626.webp\" alt=\"youtube-leaderboard-trueview\" width=\"800\" data-image=\"q9lskrpw4smk\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">TrueView reklama, ktor\u00e1 sa umiestnila v rebr\u00ed\u010dku YouTube 2020 ako jedna z najlep\u0161\u00edch rekl\u00e1m v USA. <\/span><\/p>\n<p style=\"text-align: left; font-size: 18px;\">Dan\u00e9 v\u00fdzvy na akciu m\u00f4\u017eu by\u0165 v podobe tla\u010didla, nadpisu \u010di z\u00e1vere\u010dnej obrazovky.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/preskocitelna-trueview-philips_2022-01-30-124055_iyju-e62c2e4a.jpg\" alt=\"preskocitelna-trueview-philips\" width=\"1000\" data-image=\"y7ewxjwvifdu\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Uk\u00e1\u017eka presko\u010dite\u013enej reklamy TrueView od zna\u010dky Philips.<\/span><\/p>\n<h2>#In-stream nepresko\u010dite\u013en\u00e9 reklamy<\/h2>\n<p>Ako ste na tom vy? Automaticky preskakujete reklamy? Ak \u00e1no, patr\u00edte k 76 % \u013eud\u00ed. Niektor\u00ed inzerenti preto radi vyu\u017e\u00edvaj\u00fa mo\u017enos\u0165 <strong>podobn\u00fa klasick\u00fdm TV reklam\u00e1m<\/strong> a t\u00fdm s\u00fa nepresko\u010dite\u013en\u00e9 reklamy, ktor\u00e9 sa zobrazuj\u00fa na za\u010diatku, v strede \u010di na konci videa.<\/p>\n<p>V na\u0161ich kon\u010din\u00e1ch je maxim\u00e1lna d\u013a\u017eka takejto reklamy <strong>15 sek\u00fand<\/strong> a plat\u00ed sa za <strong>tis\u00edc zobrazen\u00ed CPM (cost per mille). <\/strong>Na rozdiel od presko\u010dite\u013enej reklamy, v tomto pr\u00edpade plat\u00edte za ka\u017ed\u00e9ho div\u00e1ka.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/typy-videoreklam-15sekund-ced4b573.jpg\" alt=\"typy-videoreklam-15sekund\" width=\"590\" data-image=\"4j6fefjaad9w\" \/ loading=\"lazy\"><\/figure>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Uk\u00e1\u017eka zobrazenia nepresko\u010dite\u013enej reklamy.<\/span><\/p>\n<p><strong>Kedy si zvoli\u0165 tento typ reklamy?<\/strong> Ak sa zameriavate na rozsiahly n\u00e1rast povedomia o zna\u010dke a ste si ist\u00fd, \u017ee va\u0161e video je nato\u013eko z\u00e1\u017eivn\u00e9, \u017ee si udr\u017e\u00ed pozornos\u0165 div\u00e1ka. V opa\u010dnom pr\u00edpade si m\u00f4\u017eete celkom po\u0161kodi\u0165, preto\u017ee t\u00fdm, \u017ee div\u00e1kovi beriete mo\u017enos\u0165 presko\u010di\u0165 va\u0161u reklamu, m\u00f4\u017eete v \u0148om evokova\u0165 negat\u00edvne em\u00f3cie, ktor\u00e9 sa spoja s va\u0161ou zna\u010dkou.<\/p>\n<h3>Mikrospoty<\/h3>\n<p>Mikrospoty, alebo inak naz\u00fdvan\u00e9 bumpery, maj\u00fa d\u013a\u017eku <strong>6 sek\u00fand<\/strong> a s\u00fa <strong>nen\u00e1siln\u00fdm druhom nepresko\u010dite\u013enej In-stream reklamy.<\/strong> Bumper sa zobraz\u00ed pred, po\u010das alebo po videu a vy zaplat\u00edte za tis\u00edc zobrazen\u00ed. Tento poddruh nepresko\u010dite\u013enej In-steam reklamy je zvy\u010dajne lacnej\u0161\u00ed ako vy\u0161\u0161ie uvedan\u00e1 klasick\u00e1 forma.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/typy-videoreklam-6sekund-9a61f193.jpg\" alt=\"typy-videoreklam-6sekund\" width=\"590\" data-image=\"hrghlwtkyokb\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Uk\u00e1\u017eka zobrazenia nepresko\u010dite\u013en\u00e9ho mikrospotu.<\/span><\/p>\n<p><strong>Kedy si zvoli\u0165 tento typ reklamy?<\/strong> Tento form\u00e1t odpor\u00fa\u010dame v pr\u00edpade, ak chcete zasiahn\u00fa\u0165 \u0161irok\u00e9 publikum s kr\u00e1tkou a zapam\u00e4tate\u013enou spr\u00e1vou. Mikrospoty sa v\u0161ak daj\u00fa efekt\u00edvne vyu\u017ei\u0165 aj pri remarketingu, kde pomocou videa viete pripomen\u00fa\u0165 svoju zna\u010dku \u010di produkt.<\/p>\n<h2>#Discovery<\/h2>\n<p>Zatia\u013e \u010do vy\u0161\u0161ie uveden\u00e9 form\u00e1ty reklamy funguj\u00fa na pr\u00edncipe tradi\u010dn\u00e9ho TV spotu, reklamy Discovery s\u00fa si <strong>podobn\u00e9 s reklamami vo vyh\u013ead\u00e1van\u00ed Google.<\/strong> Ve\u010f YouTube je druh\u00fd najv\u00e4\u010d\u0161\u00ed vyh\u013ead\u00e1va\u010d po Google, tak to celkom d\u00e1va zmysel v\u0161ak?<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/typy-videoreklam-discovery_2022-01-30-124059_zyux-5e241502.jpg\" alt=\"typy-videoreklam-discovery\" width=\"700\" data-image=\"fiv8ep9fmo7b\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Uk\u00e1\u017eka zobrazenia Discovery reklamy<\/span><\/p>\n<p>Discovery reklamy sa teda zobrazuj\u00fa <strong>vo v\u00fdsledkoch vyh\u013ead\u00e1vania, ved\u013ea in\u00fdch vide\u00ed a s\u00fa zlo\u017een\u00e9 z 3 riadkov textu a miniat\u00fary videa. <\/strong>S\u00fa ve\u013emi podobn\u00e9 norm\u00e1lnym\/organick\u00fdm vide\u00e1m, av\u0161ak obsahuj\u00fa mal\u00fd \u017elt\u00fd odbl\u017en\u00edk, ktor\u00fd prezr\u00e1dza, \u017ee ide o reklamu. Po kliknut\u00ed na miniat\u00faru sa div\u00e1k dostane na va\u0161e YouTube video.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/blog.mynd.com\/hubfs\/CZSK_Blog\/YOUTUBE%20VIDEO%20ADS%20-%20SETUP\/discovery-reklama.webp\" alt=\"discovery-reklama\" width=\"1035\" data-image=\"ygjhjo03wfj3\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Dva najvy\u0161\u0161ie umiestnen\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania s\u00fa pr\u00e1ve Discovery reklamy. Zdroj: support.google.com<\/span><\/p>\n<p>Tento typ reklamy sa nel\u00ed\u0161i od in\u00fdch len obsahovo, ale aj sp\u00f4sobom platby. Inzerent plat\u00ed iba v pr\u00edpade, \u017ee <strong>div\u00e1k na miniat\u00faru klikne.<\/strong><\/p>\n<p>Kedy si zvoli\u0165 tento typ reklamy? Discovery reklamy s\u00fa vhodn\u00e9, ak chcete napr\u00edkla\u010f podpori\u0165 po\u010det zhliadnut\u00ed v\u00e1\u0161ho kan\u00e1lu. Z\u00e1rove\u0148 s\u00fa skvel\u00fdm rie\u0161en\u00edm, ako zachyti\u0165 zakazn\u00edka v rozhodovacej f\u00e1ze n\u00e1kupnej cesty, ktor\u00fd rozm\u00fd\u0161\u013ea nad ur\u010ditou zna\u010dkou \u010di produktom. M\u00f4\u017eete mu napr\u00edklad naserv\u00edrova\u0165 recenziu v\u00e1\u0161ho produktu.<\/p>\n<h2>Po\u010fme na to krok po kroku<\/h2>\n<p>M\u00e1te skvel\u00e9 video a u\u017e sa neviete do\u010dka\u0165 ako spust\u00edte svoju videokampa\u0148? V prvom kroku mus\u00edte logicky disponova\u0165 <strong>YouTube kan\u00e1lom<\/strong> a <a href=\"https:\/\/ads.google.com\/intl\/sk_sk\/getstarted\/?subid=sk-sk-ha-aw-sk-c-bau!o3~EAIaIQobChMImLahscjw7wIVl-vtCh3FTQ_QEAAYASAAEgIhq_D_BwE~55934375485~kwd-474998546533~1485457328~412067025776&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=sk-sk-ha-aw-sk-c-bau!o3~EAIaIQobChMImLahscjw7wIVl-vtCh3FTQ_QEAAYASAAEgIhq_D_BwE~55934375485~kwd-474998546533~1485457328~412067025776&amp;gclsrc=ds&amp;gclsrc=ds\" target=\"_blank\" rel=\"noopener\">\u00fa\u010dtom Google Ads. <\/a><strong>Tieto \u00fa\u010dty mus\u00edte prepoji\u0165<\/strong> (v Google Ads ich prepoj\u00edte jednoducho v sekcii Nastavenie &#8211; Prepojen\u00e9 \u00fa\u010dty &#8211; YouTube). N\u00e1sledne <strong>nahrajte na v\u00e1\u0161 YouTube v\u0161etky vide\u00e1<\/strong>, ktor\u00e9 chcete promova\u0165.<\/p>\n<h2>Tvorba kampane<\/h2>\n<p>Prihl\u00e1ste sa do svojho Google Ads \u00fa\u010dtu a vyberte mo\u017enos\u0165 <strong>Nov\u00e1 kampa\u0148.<\/strong><\/p>\n<ul>\n<li>Vyberte si <strong>cie\u013e svojej kampane<\/strong> na z\u00e1klade marketingov\u00fdch cie\u013eov va\u0161ej zna\u010dky. Chcete zv\u00fd\u0161i\u0165 predaj \u010di n\u00e1v\u0161tevnos\u0165 na va\u0161om webe? Alebo chcete budova\u0165 povedomie o zna\u010dke?<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/ciel-kampane-e2a89579.png\" alt=\"ciel-kampane\" width=\"1000\" data-image=\"6d5221xr4o8o\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px;\">Zoznam cie\u013eov, ktor\u00e9 n\u00e1m Google Ads pon\u00faka. M\u00f4\u017eete si v\u0161ak zvoli\u0165 iba jeden.<\/span><\/p>\n<ul>\n<li>V \u010fal\u0161om kroku sa u\u017e nemus\u00edte tak intenz\u00edvne zam\u00fd\u0161\u013ea\u0165 a ako typ kampane zvo\u013ete <strong>Videoreklamu<\/strong>. N\u00e1sledne vyberte <strong>podtyp kampane.<\/strong> Ver\u00edm, \u017ee na z\u00e1klade <a href=\"#typy-videoreklam\" rel=\"noopener\">vy\u0161\u0161ie uveden\u00e9ho ozrejmenia<\/a> to bude pre v\u00e1s malina.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/podtyp-kampane-a4504c4d.png\" alt=\"podtyp-kampane\" width=\"1108\" data-image=\"tkexbbzbgd8w\" \/ loading=\"lazy\"><\/figure>\n<p><span style=\"font-size: 12px; text-align: center;\">Google Ads pon\u00faka nieko\u013eko podtypov kampane a v\u00fdber treba poriadne zv\u00e1\u017ei\u0165.<\/span><\/p>\n<h2>Parametre kampane<\/h2>\n<ul>\n<li><strong>Nazvite svoju kampa\u0148<\/strong> jednozna\u010dne, aby ste ju v bud\u00facnosti vedeli \u013eahko n\u00e1js\u0165 a optimalizova\u0165.<\/li>\n<li>Zvo\u013ete <strong>strat\u00e9giu pon\u00fakania cien.<\/strong> Chcete konverzie, kliknutia \u010di zobrazenia video reklamy? (V\u00e4\u010d\u0161inou to za v\u00e1s automaticky vypln\u00ed Google na z\u00e1klade typu kampane.)<br \/>\nAk je v\u0161ak cie\u013eom va\u0161ich videorekl\u00e1m predaj produktov \u010di slu\u017eieb, odpor\u00fa\u010dame nastavi\u0165 si kampane konkr\u00e9tne na maximaliz\u00e1ciu konverzi\u00ed alebo hodnoty konverzi\u00ed. N\u00e1sledne si viete ur\u010di\u0165 cenov\u00fa strat\u00e9giu na CPA (cost per action), \u010di\u017ee cenu za akviz\u00edciu.<\/li>\n<li>Teraz prich\u00e1dza t\u00e1 najmenej pr\u00edjemn\u00e1 \u010das\u0165 ka\u017edej kampane a tou je horko \u0165a\u017ek\u00e9 vp\u00edsanie budgetu, ktor\u00fd ste ochotn\u00ed na kampa\u0148 min\u00fa\u0165. M\u00f4\u017eete <strong>zada\u0165 rozpo\u010det na de\u0148, alebo celkov\u00fa sumu<\/strong>. Nebojte sa, ak m\u00e1te kvalitn\u00fa kreat\u00edvu a nastav\u00edte kampa\u0148 spr\u00e1vne, t\u00fato invest\u00edciu neo\u013eutujete. Navy\u0161e, viete ju kedyko\u013evek meni\u0165.<\/li>\n<\/ul>\n<ul>\n<li>Vyberte, <strong>kde sa bud\u00fa va\u0161e video reklamy zobrazova\u0165:<\/strong><br \/>\n-v\u00fdsledky vyh\u013ead\u00e1vania slu\u017eby YouTube<br \/>\n-v\u0161etky vide\u00e1 na YouTube<span style=\"font-size: 1.125rem;\"> (reklamy sa m\u00f4\u017eu zobrazova\u0165 vo vide\u00e1ch, na domovskej str\u00e1nke \u010di na str\u00e1nkach kan\u00e1lov)<\/span><br \/>\n-partneri pre video v Obsahovej sieti<span style=\"font-size: 1.125rem;\"> (<\/span><span style=\"font-size: 18px; color: black;\">weby a aplik\u00e1cie mimo slu\u017eby YouTube<\/span><span style=\"font-size: 1.125rem;\">)<\/span><\/li>\n<\/ul>\n<ul>\n<li>Vyberte <strong>oblas\u0165 a jazyk v\u00e1\u0161ho publika.<\/strong> Svoje vide\u00e1 m\u00f4\u017eete zacieli\u0165 na cel\u00e9 Slovensko alebo iba na ur\u010dite kraje \u010di mest\u00e1.<\/li>\n<li>Zvo\u013ete <strong>typ invent\u00e1ra.<\/strong> Asi neviete \u010do si pod t\u00fdm predstavi\u0165 v\u0161ak? Mysl\u00ed sa t\u00fdm ur\u010di\u0165, <strong>pri ktorom obsahu sa m\u00f4\u017eu zobrazova\u0165 va\u0161e reklamy.<\/strong> Laicky povedan\u00e9, ko\u013eko n\u00e1silia, vulgarizmu \u010di sexu\u00e1lneho obsahu ste ochotn\u00fd ma\u0165 pri svojich reklam\u00e1ch. T\u00e1to mo\u017enos\u0165 teda umo\u017e\u0148uje deaktivova\u0165 ur\u010dit\u00e9 skupiny citliv\u00e9ho obsahu, ktor\u00fd nie je v s\u00falade s va\u0161ou zna\u010dkou.<\/li>\n<\/ul>\n<h2>Cielenie na publikum<\/h2>\n<p>Svoju cie\u013eov\u00fa skupinu by ste mali ma\u0165 jasne definovan\u00fa a n\u00e1sledn\u00e9 cielenie by ste tak mali zvl\u00e1dnu\u0165 \u013eavou zadnou. Na Google Ads sa d\u00e1 cieli\u0165 naozaj skvelo:<\/p>\n<ul>\n<li><strong>Demografick\u00e9 \u00fadaje:<\/strong> viete zacieli\u0165 na pohlavie, vek, rodi\u010dovsk\u00fd stav a pr\u00edjem dom\u00e1cnosti.<\/li>\n<li><strong>Z\u00e1ujmy: <\/strong>cielenie na z\u00e1ujmy je naozaj \u0161irok\u00e9. Zoberme si pr\u00edklad. Pred\u00e1vate k\u00e1vovar a chcete propagova\u0165 produktov\u00e9 video na v\u00e1\u0161 najnov\u0161\u00ed model? Potom okrem demografick\u00fdch \u00fadajov m\u00f4\u017eete zacieli\u0165 napr\u00edklad na \u013eud\u00ed, ktor\u00ed maj\u00fa v n\u00e1kupn\u00fdch \u00famysloch pr\u00e1ve k\u00e1vovar.<br \/>\nZ\u00e1rove\u0148 viete vybra\u0165 aj k\u013eu\u010dov\u00e9 slov\u00e1 \u010di t\u00e9my obsahu, pri ktorom sa bude va\u0161a videoreklama zobrazova\u0165. V\u010faka tak\u00e9muto cieleniu viete zachyti\u0165 va\u0161\u00edm videom \u013eud\u00ed v rozhoduj\u00facich okamihoch.<\/li>\n<li><strong>Remarketing: <\/strong>va\u0161u videoreklamu viete zacieli\u0165 aj na \u013eud\u00ed, ktor\u00ed v minulosti interagovali s va\u0161\u00edm webom.<\/li>\n<\/ul>\n<h2>Spustite kampa\u0148<\/h2>\n<p>U\u017e sta\u010d\u00ed len prilepi\u0165 link v\u00e1\u0161ho YouTube videa a klikn\u00fa\u0165 na button <strong>&#8222;Vytvori\u0165 kampa\u0148.&#8220; <\/strong><span style=\"font-size: 1.125rem;\">Pr\u00e1ca sa v\u0161ak t\u00fdmto klikom nekon\u010d\u00ed a va\u0161u kampa\u0148 je d\u00f4le\u017eit\u00e9 <\/span><strong style=\"font-size: 1.125rem;\">pravidelne optimalizova\u0165.<\/strong><\/p>\n<h2>3 tipy na \u00faspe\u0161n\u00e9 videoreklamy<\/h2>\n<p>\u00c1no, spr\u00e1vne nastavenie kampan\u00ed v Google Ads a n\u00e1sledn\u00e1 optimaliz\u00e1cia je ve\u013emi d\u00f4le\u017eit\u00e1, av\u0161ak \u010do je e\u0161te d\u00f4le\u017eitej\u0161ie, je samotn\u00e1 kreat\u00edva. Svoje publikum si dok\u00e1\u017eete z\u00edska\u0165 <strong>iba p\u00fatavou kreat\u00edvnou videoreklamou.<\/strong> Pon\u00fakame v\u00e1m 3 rady, ktor\u00e9 sa v aktu\u00e1lnej situ\u00e1cii pri tvorbe kampane oplat\u00ed bra\u0165 do \u00favahy:<\/p>\n<ol>\n<li><strong>Prv\u00e9 sekundy s\u00fa najd\u00f4le\u017eitej\u0161ie<\/strong> &#8211; asi to nemus\u00edm rozpisova\u0165 a ka\u017ed\u00e9mu je jasn\u00e9, \u017ee ak \u00favod videa nezaujme, div\u00e1k si ho jednoducho nepozrie do konca. Dobr\u00fdm trikom v\u0161ak je zakomponova\u0165 produkt \u010di zna\u010dku ihne\u010f do \u00favodu a tak div\u00e1ci bud\u00fa vedie\u0165 o \u010do ide, aj ke\u010f video presko\u010dia. Ke\u010f u\u017e ni\u010d, aspo\u0148 sa odprezentujete zadarmo.<\/li>\n<li><strong>Zakomponujte n\u00e1vody<\/strong> &#8211; korona priniesla okrem samotn\u00e9ho n\u00e1rastu konzum\u00e1cie vide\u00ed aj jeden zauj\u00edmav\u00fd fenom\u00e9n, a to, \u017ee \u013eudia venuj\u00fa pozornos\u0165 vide\u00e1m typu &#8222;How to..&#8220;. <span style=\"font-size: 1.125rem;\">Pozeranie tak\u00fdchto vide\u00ed sa medzi marcom a j\u00falom 2020 <\/span><a style=\"font-size: 1.125rem;\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2020-youtube-trends\/\" target=\"_blank\" rel=\"noopener\">zv\u00fd\u0161ilo o viac ako 50 %. <\/a><span style=\"font-size: 1.125rem;\">Preto vrelo odpor\u00fa\u010dame zapoji\u0165 do video kreat\u00edv aj tento trend.<\/span><\/li>\n<li><strong>Kreat\u00edvu prisp\u00f4sobte mobilom<\/strong> &#8211; <a style=\"font-size: 1.125rem;\" href=\"https:\/\/www.emarketer.com\/content\/youtube-viewing-shifting-ctv-screens\/\" target=\"_blank\" rel=\"noopener\">40,9 %<\/a><span style=\"font-size: 1.125rem;\"> celkovej doby pozerania na YouTube sa deje v mobiln\u00fdch zariadeniach a preto treba na to bra\u0165 oh\u013ead. Odpor\u00fa\u010dame vytvori\u0165 kreat\u00edvy zvl\u00e1\u0161\u0165 pre obrazovky a zvl\u00e1\u0161\u0165 pre mobiln\u00e9 zariadenia. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 1.125rem;\"><strong>Ver\u00edme, \u017ee n\u00e1\u0161 \u010dl\u00e1nok v\u00e1m pomohol spravi\u0165 si poriadok v YouTube videoreklame a \u017ee v\u00e1s utvrdil v tom, \u017ee pr\u00e1ve kreat\u00edvne video, ktor\u00e9 up\u00fata, je alfou a omegou \u00faspe\u0161nej kampane na YouTube, na<\/strong> <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-video-reklamu-na-facebooku\/\" target=\"_blank\" rel=\"noopener\">Facebooku <\/a><strong>\u010di inom kan\u00e1ly. V na\u0161om \u0161t\u00fadiu denno denne vytv\u00e1rame profesion\u00e1lne vide\u00e1 pre klientov z cel\u00e9ho sveta a pom\u00e1hame im by\u0165 o krok vpred pred konkurenciou.<\/strong> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druh\u00fd najnav\u0161tevovanej\u0161\u00ed web na svete. Druh\u00e1 najpou\u017e\u00edvanej\u0161ia soci\u00e1lna sie\u0165 na svete. Viac ako miliarda pozret\u00fdch vide\u00ed denne. U\u017e asi tu\u0161\u00edte, \u017ee hovor\u00edm o YouTube, ktor\u00fd prosperuje rok \u010do rok a jeho potenci\u00e1l je ove\u013ea v\u00e4\u010d\u0161\u00ed ne\u017e len zdie\u013eanie rozko\u0161n\u00fdch vide\u00ed so \u0161teniatkami. YouTube je ve\u013emi \u00fa\u010dinn\u00e9 miesto, kde pomocou kampan\u00ed viete zasiahnu\u0165 naozaj \u0161irok\u00e9 a &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-vytvorit-videoreklamu-na-youtube\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[209],"class_list":["post-4270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-marketing","tag-sk-marketing"],"acf":{"minutes":""},"tags_data":[{"id":209,"name":"Marketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/102_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4270"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4270\/revisions"}],"predecessor-version":[{"id":14396,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4270\/revisions\/14396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4070"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}