{"id":4274,"date":"2019-12-09T00:00:00","date_gmt":"2019-12-08T23:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/zvierata-v-reklamnych-videach\/"},"modified":"2025-06-04T19:13:07","modified_gmt":"2025-06-04T17:13:07","slug":"zvierata-v-reklamnych-videach","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/zvierata-v-reklamnych-videach\/","title":{"rendered":"Zvierat\u00e1 v reklamn\u00fdch vide\u00e1ch: Pre\u010do funguj\u00fa tak dobre?"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Pre\u010do zvierat\u00e1 v advertising funguj\u00fa, ako sa me pou\u017eitie odr\u00e1\u017ea na rast predajov a pre\u010do je digital\u00e1lna anim\u00e1cia lep\u0161ou vo\u013ebou ne\u017e hran\u00e9 vide\u00e1 so zvieratami? Pre\u010d\u00edtajte si n\u00e1\u0161 \u010dl\u00e1nok. \u00bb<\/span><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Na zvierat\u00e1 responds instinctively<\/span><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sympathy and love for everyone, this is what <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">you need.<\/span><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/22.02.2019_dogs-12f219bc.webp\" alt=\"psy-kreativna-animacia-mynd\" width=\"300\" loading=\"lazy\"><\/figure><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">V pr\u00edtomnosti ur\u010dit\u00fdch zvierat sa na\u0161tartuj\u00fa neurologick\u00e9, behavior\u00e1lne a <\/span><\/span><a href=\"https:\/\/www.huichawaii.org\/assets\/stone_sherril_the_psychology_of_using_animals_in_advertising_ahs2014.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">emo\u010dn\u00e9 zmeny v \u013eudskom tele<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . V preklade, v mozgu sa activuje t\u00e1 \u010das\u0165, ktor\u00e1 je zodpovedn\u00e1 za <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">vylu\u010dovanie <\/span><\/span><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">dopaminu oxytoc\u00ednu &#8211;<\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> horm\u00f3nov \u0161\u0165astia.<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Telo zas reaguje fyzick\u00fdmi zmenami,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00fasmevom \u010di roz\u0161\u00edren\u00fdmi zreni\u010dkami. To plat\u00ed hlavne pri sledovan\u00ed ml\u00e1\u010fat s roztomilo ve\u013ek\u00fdmi o\u010dami. If you know what you&#8217;re looking for, I&#8217;m sure you&#8217;ll be able to understand your natural instincts, and you&#8217;ll know what I&#8217;m doing. Rovnak\u00fd instinct sp\u00f4sob\u00ed, \u017ee aj niektor\u00e9 <\/span><\/span><a href=\"https:\/\/www.nationalgeographic.com\/news\/2017\/03\/animals-ugly-cute-psychology\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u0161kared\u00e9 stvorenia n\u00e1m pr\u00eddu roztomil\u00e9<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/mmaCMyIAH-8\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It&#8217;s not a bad idea for me to be a hipster<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There is something to be said about it,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> so you <\/span><\/span><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">can <\/span><\/span><\/span><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">see what you&#8217;re looking for after you&#8217;ve seen it, but it&#8217;s not the first time you&#8217;ve heard anything. Alebo poc\u00edtil nutkanie pohladi\u0165 si ho, vzia\u0165 ho na ruky, t\u00fali\u0165 sa k nemu. <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To have an instinctive reaction,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> the complaint will be sent out.<\/span><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Vlastnosti zvierat splyn\u00fa s firemnou identitou<\/span><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Radi si navr\u00e1vame, \u017ee zvierat\u00e1 s nami zdie\u013eaj\u00fa niektor\u00e9 typical \u013eudsk\u00e9 vlastnosti.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mynd.com\/sk\/blog\/antropomorfizmus-nadcasovy-kreativny-prejav\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Antropomorfiz\u00e1cia<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , this pren\u00e1\u0161anie \u013eudsk\u00fdch vlastnost\u00ed na zvieracie charactery patr\u00ed medzi <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ob\u013e\u00faben\u00e9 n\u00e1stroje marketingu.<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Naj\u010dastej\u0161\u00edm v\u00fdrazov\u00fdm prostriedkom tohto smeru s\u00fa stereotypy, preto\u017ee tie sa \u013eahko ch\u00e1pu naprie\u010d kult\u00farami.<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/G0vvpPdMcjk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Animovan\u00e9 video vtipne paroduje najv\u00e4\u010d\u0161ie extreme v zvieracej r\u00ed\u0161i<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Stereotypn\u00e9 prirovnania typu <\/span><\/span><em><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">r\u00fdchly ako zajac, <\/span><\/span><\/em><em style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">usilovn\u00fd ako v\u010dielka, <\/span><\/span><\/em><em style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">vern\u00fd ako pes, siln\u00fd ako tiger <\/span><\/span><\/em><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">s\u00fa <\/span><\/span><\/span><strong style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">hlboko zakoren\u00e9 v kult\u00fare i jazyku. <\/span><\/span><\/strong> <span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Pokia\u013e zna\u010dka dok\u00e1\u017ee s podobn\u00fdmi stereotypmi dobre pracova\u0165 a vyu\u017ei\u0165 i v r\u00e1mci vlastn\u00e9ho brandingu, <\/span><\/span><\/span><strong style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u010dasom sa m\u00f4\u017eu sta\u0165 s\u00fa\u010das\u0165ou firemnej identity.<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> A dopom\u00f4c\u0165 a\u017e k medicin\u00e1rodn\u00e9mu \u00faspechu.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Zvierat\u00e1 an emotional branding<\/span><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">V\u00fdskum tvrd\u00ed, <\/span><\/span> <span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u017ee ak\u00fdko\u013evek zvierac\u00ed maskot <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">zlep\u0161\u00ed vn\u00edmanie zna\u010dky aj rast predajov.<\/span><\/span><\/strong><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/ykGDBtnBSyw\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Kr\u00e1lik ako symbol r\u00fdchlej a flexible digitaliz\u00e1cie<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Zvierat\u00e1 na seba \u013eahko pritiahnu pozornos\u0165, r\u00fdchlo si z\u00edskaj\u00fa d\u00f4veru, rozosmej\u00fa, dojm\u00fa \u010di inak zahraj\u00fa in the city. Skrz emotional branding <\/span><\/span><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">pom\u00e1haj\u00fa budova\u0165 <\/span><\/span><\/span><strong style=\"font-size: 1.125rem;\"><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">pozit\u00edvny vz\u0165ah spotrebite\u013ea k zna\u010dke, \u010d\u00edm zlep\u0161uj\u00fa jej celkov\u00fa reput\u00e1ciu.<\/span><\/span><\/span><\/strong><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> If you don&#8217;t have anything to do with it , you&#8217;ll have to use it to mask the mask and you&#8217;ll have to use it in a new way.<\/span><\/span><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Aj creativity a humor in s\u00favislosti so zvieratami vn\u00edmame s ur\u010ditou nads\u00e1zkou. V pr\u00edpade, \u017ee reklamn\u00e9 video vo fin\u00e1le vyznie tr\u00e1pne, privrieme o\u010di a zvierac\u00edm hrdinom tak\u00fdto nezdar r\u00fdchlo odpust\u00edme.<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/QgXyIwAQgV4\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A \u017ee mu\u017ei nevedia robi\u0165 dve veci naraz! Ps\u00ed\u010dkar vol\u00e1 na infolinku Credit scoreboard<\/span><\/span><\/strong><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Em\u00f3cie v advertising maj\u00fa teda zna\u010dn\u00fd vplyv na <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">reput\u00e1ciu<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">zapam\u00e4tate\u013enos\u0165 zna\u010dky a dokonca aj na zmenu v n\u00e1kupnom spr\u00e1van\u00ed.<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Do you want to take a look, or do you want to advertise in advance? <\/span><\/span><\/strong><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In advertising video, you can use all the power <\/span><\/span><\/span><a style=\"font-size: 1.125rem;\" href=\"https:\/\/www.spacecity.co.uk\/animal-usage-improves-your-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Andrex <\/span><\/span><\/a><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">hviezdia psie charactery u\u017e 40 rokov. V\u010faka ps\u00edkom st\u00fapol podiel firmy na trhu z 5% na n\u00e1dhern\u00fdch 33.4% (\u00fadaj z roku 2017). Marketing needs to be done in a way that is clear and competitive.<\/span><\/span><\/span><i style=\"font-size: 1.125rem;\"> <\/i><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/R-IFWxiTlOo\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Andrex puppies &#8211; the best price for our branding<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There is no marketing advertising that can be used to ensure that everything is visible, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">there is no risk,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> the video production is available before the TV <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">is shown.<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Napriek benefitom sa \u017eiv\u00e9 tvory nesm\u00fa sta\u0165 dojn\u00fdmi kravami firiem. Je d\u00f4le\u017eit\u00e9, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">aby zna\u010dky pristupovali k zvierat\u00e1m zodpovedne,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> a nevyu\u017e\u00edvali i prvoplanovo len na profit a popularityitu.<\/span><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In each <\/span><span style=\"vertical-align: inherit;\">case you can use <\/span><\/span><a href=\"\/sk\/reklamny-spot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">the advertised spot<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> to have a smart phone. You can watch the TV from Artwizz when you have a long-distance telephone before you can talk to your doctor.<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/player.vimeo.com\/video\/260242246?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-service=\"vimeo\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Labrador ako k\u013e\u00fa\u010dov\u00e1 postava pr\u00edbehu<\/span><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Filmovanie a riziko before \u017eiv\u00e9 zvierat\u00e1<\/span><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">S \u010dast\u00fdm obsadzovan\u00edm zvierat v advertising sa sp\u00e1jaj\u00fa aj <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">viacer\u00e9 zdravotn\u00e9 rizik\u00e1.<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This is how you <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">can do it, in the \u0161kod\u00ed. <\/span><\/span><\/strong><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If you advertise on Geico, you can use the boom in pre-roll advertising, you can use the 2018 YouTube channel in a non-presenced 30-second format, but you can also <\/span><\/span><\/span><strong style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">use Bernard&#8217;s spapal version in the 2018 version? <\/span><\/span><\/strong><span style=\"font-size: 1.125rem;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">But what about the situation, whether you want to know what you&#8217;re talking about &#8211; and what about Bernad\u00edn&#8217;s mother&#8217;s name?<\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/PA_An6LcWtc\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Pre-roll advertising on autopoistenie od Geico<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">R\u00f4zne oble\u010denie, kost\u00fdmy, viano\u010dn\u00e9 svetr\u00edky \u010di pren\u00e1\u0161anie v kabelk\u00e1ch <strong>br\u00e1ni zvierat\u00e1m v pohybe <a href=\"https:\/\/www.psychologytoday.com\/intl\/blog\/fellow-creatures\/201812\/using-pets-sell-responsible-use-animals-in-adverts\/\" target=\"_blank\" rel=\"noopener\">a v spr\u00e1vnej termoregul\u00e1cii.<\/a> <\/strong>Vezmite si, \u017ee pri filmovan\u00ed dosahuj\u00fa niektor\u00e9 \u0161t\u00fadiov\u00e9 svetl\u00e1 v\u00fdkon a\u017e do 11 000 W, \u010d\u00edm v\u00fdrazne zvy\u0161uj\u00fa celkov\u00fa teplotu v interi\u00e9ri, Pritom extr\u00e9mne teplo zn\u00e1\u0161aj\u00fa zle aj \u013eudia, nielen zvierat\u00e1.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">E\u0161te viac ne\u017e oble\u010denie <strong>zvierat\u00e1m ur\u010dite \u0161kodia kozmetick\u00e9 produkty,<\/strong> vyroben\u00e9 prim\u00e1rne pre \u013eud\u00ed. R\u00f4zne \u0161amp\u00f3ny pre lesklej\u0161iu srs\u0165 m\u00f4\u017eu sp\u00f4sobi\u0165 radu nepr\u00edjemnost\u00ed, od straty prirodzen\u00e9ho pachu, a\u017e po v\u00e1\u017ene zdravotn\u00e9 probl\u00e9my, kde je potrebn\u00e1 pomoc veterin\u00e1ra.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Reklama na Heinz ke\u010dup, ktor\u00e9mu \u017eiadny hot-dog neodol\u00e1, s\u00edce pobav\u00ed svojou kreativitou, no kost\u00fdmy ps\u00edkom br\u00e1nia v prirodzenom pohybe aj v spr\u00e1vnej regul\u00e1cii telesnej teploty.<\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/lEdMuvP0LIU\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Jazve\u010d\u00edky prezle\u010den\u00e9 za mini hot-dogy nevedia odola\u0165 sl\u00e1vnemu Heinz ke\u010dupu<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Takisto sa m\u00f4\u017eu objavi\u0165 psychick\u00e9 probl\u00e9my. Druhy, ktor\u00e9 vo vo\u013enej pr\u00edrode zvy\u010dajne \u017eij\u00fa v skupine,<strong> m\u00f4\u017eu v cudz\u00edch podmienkach c\u00edti\u0165 opustenie a samotu. <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Odl\u00fa\u010denie nes\u00fa \u0165a\u017eko napr\u00edklad \u0161impanzy. V druhej polovici minul\u00e9ho storo\u010dia chodili v britskej telev\u00edzii popul\u00e1rne reklamy na v\u00fdrobky firmy PG Tips, kde boli <a href=\"https:\/\/www.bbc.com\/news\/uk-england-leicestershire-23508215\/\" target=\"_blank\" rel=\"noopener\">\u0161impanzy prezle\u010den\u00e9 za \u013eud\u00ed<\/a>, pili \u010daj a jazdili na bicykli. Av\u0161ak odl\u00fa\u010den\u00edm od skupiny u\u017e v ranom detstve stratili plachos\u0165 vo\u010di \u013eu\u010fom, <strong>pri\u010dom sa odcudzili vlastnej komunite a viac si k nej nena\u0161li cestu.<\/strong><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/M1owcncKCHg\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u0160impanzy v kost\u00fdmoch \u00faradn\u00edkov pij\u00fa \u0161ampansk\u00e9, faj\u010dia cigary v reklame na Career Builder Monkey Business <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Samozrejme, zvierac\u00ed herci musia by\u0165 tr\u00e9novan\u00ed <\/strong>a reklama tak (nie v\u017edy \u00famyselne, ale predsa) prispieva k \u0161\u00edreniu falo\u0161n\u00e9ho dojmu, \u017ee v\u0161etky zvierat\u00e1 s\u00fa rovnako dobre tr\u00e9novan\u00e9. Ve\u013ea zvierat kon\u010d\u00ed na ulici pr\u00e1ve vtedy, ke\u010f si rodina obstar\u00e1 domov ps\u00edka a zist\u00ed, \u017ee je s n\u00edm viac roboty ne\u017e predpokladali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdhody digit\u00e1lnej anim\u00e1cie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digit\u00e1lna anim\u00e1cia m\u00e1 v porovnan\u00ed s hran\u00fdmi videami mno\u017estvo v\u00fdhod. V prvom rade v animovan\u00fdch vide\u00e1ch <strong>zvierat\u00e1 netrpia ani fyzicky, ani psychicky. <\/strong>Pr\u00e1ca s animovanou postavi\u010dkou je mo\u017eno dokonca menej n\u00e1ro\u010dn\u00e1 ne\u017e re\u017e\u00edrovanie neposednej h\u0155stky \u0161teniatok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Em\u00f3cie s\u00fa v\u0161adepr\u00edtomn\u00e9 aj pokia\u013e ide o anim\u00e1ciu, <\/strong>taktie\u017e vyvol\u00e1va in\u0161tinkt\u00edvne reakcie: sympatie, \u00fasmev, spomienky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spektrum zvierac\u00edch druhov,<\/strong> ktor\u00fdm m\u00f4\u017ee anim\u00e1cia vd\u00fdchnu\u0165 \u017eivot, <strong>je nekone\u010dn\u00e9.<\/strong> Okrem typick\u00fdch druhov sa v animovanej reklame m\u00f4\u017ee objavi\u0165 exotick\u00fd tvor \u010di \u00faplne vymyslen\u00e1 postavi\u010dka.<\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/5g8Q5wvFOAU\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>In\u0161tinkt, to nesmel\u00e9 stvorenie vo va\u0161om vn\u00fatri, rozhoduje o tom, \u010do m\u00e1te radi a \u010do nie<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Pri anim\u00e1ci\u00ed existuj\u00fa v z\u00e1sade <strong>dve mo\u017enosti. <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"font-size: 1.125rem;\">Prvou je <\/span><strong style=\"font-size: 1.125rem;\">2D anim\u00e1cia,<\/strong><span style=\"font-size: 1.125rem;\"> ktor\u00e1 je pomerne jednoduch\u00e1 na v\u00fdrobu, m\u00e1 umeleckej\u0161\u00ed vizu\u00e1l, no aj ist\u00e9 technick\u00e9 limity. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">O \u010dosi <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">n\u00e1ro\u010dnej\u0161ia 3D anim\u00e1cia<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> umo\u017e\u0148uje zobrazi\u0165 zvierat\u00e1 tak, aby boli <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">in nerozoznanie od skuto\u010dn\u00fdch,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u010domu ale v\u017edy predch\u00e1dza detailedn\u00e9 \u0161t\u00fadium i anat\u00f3mie.<\/span><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This is a great example of a wonderful 3D animated film, which has a real impact on the trampoline, so you can see it by jednoducho bolo nad sily tvorcov. V\u0161etky tieto tvory su toti\u017e extr\u00e9mne plach\u00e9 a pri sk\u00e1kan\u00ed by sa mohli zrani\u0165.<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/WHvJAP4rBls\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There is also a 3D animated video from John Lewis<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">No pravda\u017ee, aj v 3D sa da pacova\u0165 so \u0161tyliz\u00e1ciou,<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> niekedy a\u017e takto prehnanou&#8230;<\/span><\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/www.youtube.com\/embed\/iT6naLIR80E\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Zaver<\/span><\/span><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">All you have to do is to advertise so that you can have fun, no matter what, you can also see the film before you see it or watch it. There are also animated images in our <\/span><\/span><a href=\"\/sk\/portfolio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">portf\u00f3liu vide\u00ed,<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> m\u00e1me na conte viac ne\u017e dos\u0165 a s\u00fa pomerne \u010dast\u00fdm a \u017eiadan\u00fdm elementom: kone, slony, l\u00ed\u0161ky, draci, dokonca z\u00e1hradn\u00fd hmyz&#8230;<\/span><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A nezadbudnite n\u00e1s sledova\u0165, preto\u017ee u\u017e \u010doskoro zverejn\u00edme every new, roztomilo chlpat\u00e9 viano\u010dn\u00e9 video.<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pre\u010do zvierat\u00e1 v advertising funguj\u00fa, ako sa me pou\u017eitie odr\u00e1\u017ea na rast predajov a pre\u010do je digital\u00e1lna anim\u00e1cia lep\u0161ou vo\u013ebou ne\u017e hran\u00e9 vide\u00e1 so zvieratami? Pre\u010d\u00edtajte si n\u00e1\u0161 \u010dl\u00e1nok. \u00bb Na zvierat\u00e1 responds instinctively Sympathy and love for everyone, this is what you need. V pr\u00edtomnosti ur\u010dit\u00fdch zvierat sa na\u0161tartuj\u00fa neurologick\u00e9, behavior\u00e1lne a emo\u010dn\u00e9 zmeny &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/zvierata-v-reklamnych-videach\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[209,212],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-marketing","tag-sk-marketing","tag-sk-video-marketing"],"acf":{"minutes":""},"tags_data":[{"id":209,"name":"Marketing"},{"id":212,"name":"Videomarketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/140_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":4,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4274\/revisions"}],"predecessor-version":[{"id":14107,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4274\/revisions\/14107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4080"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}