{"id":4283,"date":"2019-04-23T00:00:00","date_gmt":"2019-04-22T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/digitalna-kolaz-umelecky-potencial\/"},"modified":"2025-06-03T14:25:17","modified_gmt":"2025-06-03T12:25:17","slug":"digitalna-kolaz-umelecky-potencial","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/digitalna-kolaz-umelecky-potencial\/","title":{"rendered":"Digit\u00e1lna kol\u00e1\u017e: Umeleck\u00fd potenci\u00e1l spojenia Ctrl\u00a0C + Ctrl\u00a0V"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Vystrihn\u00fa\u0165, vlo\u017ei\u0165, opakova\u0165&#8230; Tak\u00fdto jednoduch\u00fd proces ukr\u00fdva vizu\u00e1lnu techniku s obrovsk\u00fdm umeleck\u00fdm potenci\u00e1lom. V tomto \u010dl\u00e1nku sa bli\u017e\u0161ie pozrieme na techniku digit\u00e1lnej kol\u00e1\u017ee, od jej zrodu na za\u010diatku 20. storo\u010dia, a\u017e po pou\u017eitie v s\u00fa\u010dasnom modernom umen\u00ed a komunik\u00e1cii.<\/strong><strong> \u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/digital-collage-poster-optimized-772bfad7.jpg\" alt=\"digitalna fotomontaz braque \"\/ loading=\"lazy\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avantgarda a zrod kol\u00e1\u017ee<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Za\u010diatok 20. storo\u010dia rozv\u00edril vody kreativity a experimentovania. Zrodila sa \u00faplne nov\u00e1 \u00e9ra, po\u010das ktorej rozkvitali &#8211;<em>izmy<\/em> avantgardy (kubizmus, surrealizmus, dadaizmus, futurizmus,&#8230;).<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Skupina vizion\u00e1rov za\u010dala svoj boj proti mainstreamu. Odvr\u00e1tila sa od nastolen\u00e9ho poriadku a postupne \u00faplne roztrie\u0161tila status quo v umen\u00ed.<span style=\"font-size: 1.125rem;\"> Kreat\u00edvny jazyk sa raz a nav\u017edy zmenil.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Pablo Picasso a Georges Braque boli kolegovia, kamar\u00e1ti a obaja g\u00e9niovia. V tvorbe sa navz\u00e1jom in\u0161pirovali a dodnes ich poklad\u00e1me za praotcov kol\u00e1\u017ee. Pr\u00e1ve v kubistick\u00fdch dielach sa prv\u00fdkr\u00e1t za\u010dali objavova\u0165 v\u00fdstri\u017eky z nov\u00edn, \u010dasopisov, \u010di etikety z cigariet a alkoholu.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/collages_2022-01-30-124439_gatc-10ad52c3.gif\" alt=\"collages\" width=\"1015\" loading=\"lazy\">Glass and bottle of Suze (Picasso, 1912) &#8211; v\u013eavo; Guitar (Georges Braque, 1913) &#8211; vpravo<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">T\u00fato techniku \u010doskoro napodobnili dadaisti ako Marcel Duchamp a futuristi ako Giacomo Balla. Zauj\u00edmav\u00e9 je, \u017ee napr\u00edklad dadaisti tvoriaci v Berl\u00edne, dodnes najv\u00e4\u010d\u0161\u00ed rebelanti spomedzi umelcov, sa sami ozna\u010dovali len za <em>striha\u010dov <\/em>a<em> lepi\u010dov<\/em>, skorej ne\u017e za <em>umelcov<\/em>.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Dadaistov m\u00f4\u017eme poklada\u0165 za pionierov fotomont\u00e1\u017ee, preto\u017ee ako prv\u00ed za\u010dali kombinova\u0165 obraz s typografiou \u2013 nie\u010do, \u010do dnes poklad\u00e1me za \u00fapln\u00fa samozrejmos\u0165. Pomocou vystrihovania a op\u00e4tovn\u00e9ho skladania odmietali logiku, sk\u00famali chaos a b\u00e1dali v podvedom\u00ed. V rekontextualiz\u00e1cii na\u0161li sp\u00f4sob ako provokova\u0165 v maxim\u00e1lnej mo\u017enej miere.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Left-Max-Ernst-Anatomie-als-Braut-Anatomie-jeune-marieCC81e-1921-Right-Herbert-Bayer-Lonesome-City-Dweller_2022-01-30-124442_jehk-353d35a0.jpg\" alt=\"Left-Max-Ernst-Anatomie-als-Braut-Anatomie-jeune-marie\u0301e-1921-Right-Herbert-Bayer-Lonesome-City-Dweller\" width=\"855\" loading=\"lazy\">Anatomie als Braut, (Max Ernst, 1921) &#8211; v\u013eavo; Lonesome City Dweller (Herbert Bayer, 1932) &#8211; vpravo<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kol\u00e1\u017e v digit\u00e1lnej \u00e9re<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Kol\u00e1\u017e je jednou z vizu\u00e1lnych techn\u00edk, ktor\u00e9 za\u017eili najv\u00e4\u010d\u0161\u00ed rozmach s n\u00e1stupom digit\u00e1lnej \u00e9ry. D\u00f4le\u017eit\u00fa \u00falohu v tomto smere zohral technologick\u00fd v\u00fdvoj fotografie, videa a digit\u00e1lneho softv\u00e9ru.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Pomohol tie\u017e neobmedzen\u00fd pr\u00edstup k vizu\u00e1lnym zdrojom. Ve\u010f tak\u00fd Google potrebuje necel\u00fa sekundu na to, aby na\u0161iel 1.44 mili\u00e1rd obr\u00e1zkov kon\u00ed. K dispoz\u00edcii s\u00fa tie\u017e bezplatn\u00e9<a href=\"https:\/\/www.creativebloq.com\/photography\/photo-libraries-12121413\/\" target=\"_blank\" rel=\"noopener\"> internetov\u00e9 kni\u017enice<\/a> s mno\u017estvom ilustra\u010dn\u00fdch obr\u00e1zkov a fotografi\u00ed, ktor\u00e9 mo\u017eno upravova\u0165 na mili\u00f3n kreat\u00edvnych sp\u00f4sobov.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Experimentovan\u00edm s kol\u00e1\u017ei podobn\u00fdmi technikami sa \u010falej rozv\u00edjala pop kult\u00fara, korpor\u00e1tna identita i modern\u00e1 komunik\u00e1cia zna\u010diek. V z\u00e1sade sa princ\u00edp digit\u00e1lnej kol\u00e1\u017ee ani po storo\u010d\u00ed nezmenil, to len technol\u00f3gie a masm\u00e9di\u00e1 z nej spravili s\u00fa\u010das\u0165 na\u0161ich ka\u017edodenn\u00fdch \u017eivotov.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Spotify_Campaign_2022-01-30-124446_fwaf-853cbd33.webp\" alt=\"Spotify_Campaign\" width=\"1024\" loading=\"lazy\"><span style=\"font-size: 12px;\">Outdoorov\u00e1 kampa\u0148 od <a href=\"https:\/\/www.adweek.com\/creativity\/how-spotify-makes-its-data-driven-outdoor-ads-and-why-they-work-so-well\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Digit\u00e1lna kol\u00e1\u017e sa stala popul\u00e1rnym komunika\u010dn\u00fdm n\u00e1strojom, a to hlavne pre svoj abstraktn\u00fd charakter. Prenos inform\u00e1cii je v\u010faka nej svie\u017eej\u0161\u00ed, zauj\u00edmavej\u0161\u00ed, no aj umeleckej\u0161\u00ed.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"font-size: 1.125rem;\">Pozrite sa na projekt Ariela Costu, tvoriaceho pod pseudonymom <\/span><a style=\"font-size: 1.125rem;\" href=\"https:\/\/www.miraruido.com\/\" target=\"_blank\" rel=\"noopener\">Blink my Brain<\/a><span style=\"font-size: 1.125rem;\">, ktor\u00fd pre \u010dasopis The New York Times vytvoril animovan\u00fa videos\u00e9riu s n\u00e1zvom <em>The Interpreter<\/em>. T\u00e1 upozor\u0148uje na n\u00e1vrat niektor\u00fdch kraj\u00edn sveta k autorit\u00e1rskemu re\u017eimu.<\/span><\/p>\n\n\n\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"float: none; margin: 0px auto; display: block;\" src=\"\/\/player.vimeo.com\/video\/253006957?title=0&amp;byline=0&amp;portrait=0&amp;color=fafafa\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\">Animovan\u00fd showreel The Interpreter pre \u010dasopis The New York Times od BlinkMyBrain<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><a href=\"https:\/\/julienpacaud.com\/Artworks\/\" rel=\" noopener\" target=\"_blank\">Julien Pacaud<\/a> je franc\u00fazsky ilustr\u00e1tor, ktor\u00e9ho diela m\u00f4\u017eete n\u00e1js\u0165 v tla\u010dov\u00fdch m\u00e9di\u00e1ch po celom svete. Pacaud sa stal doslova ikonou v tejto oblasti. Aj nasleduj\u00face hudobn\u00e9 video od Coldplay, re\u017e\u00edrovan\u00e9 dvojicou <a href=\"https:\/\/www.galmuggia.com\/\" rel=\" noopener\" target=\"_blank\">Gal Muggia<\/a> a <a href=\"http:\/\/vaniaheymann.com\/\" target=\"_blank\" rel=\"noopener\">Vania Heymann<\/a>, je in\u0161pirovan\u00e9 jeho tvorbou. Fascinuj\u00faci k\u00fasok, ktor\u00e9ho n\u00e1met spo\u010d\u00edva vo video kol\u00e1\u017ei.<\/p>\n\n\n\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"float: none; margin: 0px auto; display: block;\" src=\"\/\/player.vimeo.com\/video\/167023867?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\">Videomont\u00e1\u017e vo videoklipe Up&amp;Up kapely Coldplay <\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Chcete spozna\u0165 Pacaudov tvoriv\u00fd proces? Pozrite si video v <a href=\"http:\/\/www.fubiz.net\/2019\/03\/14\/dazzling-vintage-collage-created-in-duo\/?fbclid=IwAR2PrhSyNzGpX_RZ86MpEQxcQb0njgS8How_K8-ybH1rOuuZkzh5chsNG9E\" rel=\" noopener\" target=\"_blank\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Hoci vizu\u00e1lny umelec Joseba Elorza p\u00f4vodne \u0161tudoval za zvuk\u00e1ra, ve\u010dery tr\u00e1vil s digit\u00e1lnou kol\u00e1\u017eou a \u010doskoro ho zl\u00e1kala aj <a href=\"https:\/\/www.mynd.com\/sk\/blog\/animacia-uveritelne-nemozne\/\" target=\"_blank\" data-type=\"post\" data-id=\"4279\" rel=\"noreferrer noopener\">anim\u00e1cia<\/a>. Boli to zrejme \u0161tudentsk\u00e9 roky, ktor\u00e9 in\u0161pirovali vznik Elorzovho umeleck\u00e9ho alias <a href=\"https:\/\/www.miraruido.com\/\" target=\"_blank\" rel=\"noopener\">MiraRuido<\/a> (v preklade vidie\u0165 hluk). Jeho snov\u00fd surrealistick\u00fd \u0161t\u00fdl m\u00f4\u017eete zahliadnu\u0165 v zn\u00e1mych reklam\u00e1ch, sl\u00e1vnych hudobn\u00fdch vide\u00e1ch \u010di video \u00favodoch. Pozrite si uk\u00e1\u017eku z jeho tvorby.<\/p>\n\n\n\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\">\n<div class=\"hs-responsive-embed-inner-wrapper\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe hs-fullwidth-embed\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" src=\"\/\/player.vimeo.com\/video\/173348534?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc\" width=\"640\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-service=\"vimeo\"><\/iframe><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\">Animovan\u00e9 video k 15. v\u00fdro\u010diu National Geographic v \u0160panielsku od MiraRuido<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">V Mynd sme sa takto pohrali s kol\u00e1\u017eovou technikou v r\u00e1mci vizu\u00e1lu k Medzin\u00e1rodn\u00e9mu d\u0148u knihy. Ako sa v\u00e1m p\u00e1\u010di?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">{% video_player &#8222;embed_player&#8220; overrideable=False, type=&#8217;scriptV4&#8242;, hide_playlist=True, viral_sharing=False, embed_button=False, width=&#8217;1920&#8242;, height=&#8217;1080&#8242;, player_id=&#8217;8902145073&#8242;, style=&#8220;, conversion_asset='{&#8222;position&#8220;:&#8220;POST&#8220;,&#8220;type&#8220;:&#8220;CTA&#8220;,&#8220;id&#8220;:&#8220;d44a045e-1632-459a-9113-e1e08390d47c&#8220;}&#8216; %}<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"font-size: 12px;\">Animovan\u00e1 kol\u00e1\u017e k Medzin\u00e1rodn\u00e9mu d\u0148u knihy od Mynd<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>A\u017e budete ma\u0165 nabud\u00face chu\u0165 vytvori\u0165 nie\u010do nezvy\u010dajn\u00e9, zaexperimentujte si s digit\u00e1lnou kol\u00e1\u017eou. Poskytne v\u00e1m nekone\u010dn\u00e9 mo\u017enosti ako spravi\u0165 dojem a zauja\u0165 svie\u017eimi n\u00e1padmi. Garantujeme v\u00e1m, \u017ee t\u00fato techniku si r\u00fdchlo ob\u013e\u00fabite. Okrem toho, \u017ee je s \u0148ou ve\u013ea z\u00e1bavy, stane sa pre v\u00e1s aj praktick\u00fdm komunika\u010dn\u00fdm n\u00e1strojom. S jej pomocou v sebe (podobne ako dadaisti), znovu objav\u00edte die\u0165a, ktor\u00e9 e\u0161te nestratilo rados\u0165 z tvorenia.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Sk\u00fa\u0161ali ste u\u017e sami experimentova\u0165 s videom alebo fotomont\u00e1\u017eou? Pode\u013ete sa s nami o vlastn\u00e9 kol\u00e1\u017eov\u00e9 z\u00e1\u017eitky a ak sa v\u00e1m \u010dl\u00e1nok p\u00e1\u010dil, nezabudnite ho zdie\u013ea\u0165 s priate\u013emi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vystrihn\u00fa\u0165, vlo\u017ei\u0165, opakova\u0165&#8230; Tak\u00fdto jednoduch\u00fd proces ukr\u00fdva vizu\u00e1lnu techniku s obrovsk\u00fdm umeleck\u00fdm potenci\u00e1lom. V tomto \u010dl\u00e1nku sa bli\u017e\u0161ie pozrieme na techniku digit\u00e1lnej kol\u00e1\u017ee, od jej zrodu na za\u010diatku 20. storo\u010dia, a\u017e po pou\u017eitie v s\u00fa\u010dasnom modernom umen\u00ed a komunik\u00e1cii. \u00bb &nbsp; &nbsp; Avantgarda a zrod kol\u00e1\u017ee Za\u010diatok 20. storo\u010dia rozv\u00edril vody kreativity a experimentovania. Zrodila &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/digitalna-kolaz-umelecky-potencial\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[210],"class_list":["post-4283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-kreativita","tag-sk-kreativita"],"acf":{"minutes":""},"tags_data":[{"id":210,"name":"Kreativita"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/117_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4283"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4283\/revisions"}],"predecessor-version":[{"id":12188,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4283\/revisions\/12188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4097"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}