{"id":4287,"date":"2020-10-07T00:00:00","date_gmt":"2020-10-06T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/disneyho-tajny-vzorec-storytellingu-ako-ho-pouzit-vo-svojom-videu\/"},"modified":"2025-06-06T16:39:00","modified_gmt":"2025-06-06T14:39:00","slug":"disneyho-tajny-vzorec-storytellingu-ako-ho-pouzit-vo-svojom-videu","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/disneyho-tajny-vzorec-storytellingu-ako-ho-pouzit-vo-svojom-videu\/","title":{"rendered":"Disneyho tajn\u00fd vzorec storytellingu: ako ho pou\u017ei\u0165 vo svojom videu!"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Nie len de\u0165om, ale aj n\u00e1m dospel\u00e1kom, prir\u00e1stli Disney rozpr\u00e1vky k srdcu. Rozm\u00fd\u0161\u013eali ste niekedy nad t\u00fdm, ak\u00e9 tajomstvo sa skr\u00fdva za ich \u00faspechom? Je to fantastick\u00fd storytelling! V dne\u0161nom \u010dl\u00e1nku v\u00e1m ozrejm\u00edme, ak\u00fd je d\u00f4le\u017eit\u00fd a ako ho m\u00f4\u017eete vo svojom videu pou\u017ei\u0165 aj vy.<\/strong><\/p>\n<p style=\"text-align: left;\">Tarzan, 101 dalmat\u00edncov, Snehulienka, Na vl\u00e1sku alebo svetozn\u00e1ma klasika Lev\u00ed kr\u00e1\u013e \u2013 mo\u017eno v\u00e1m to pr\u00edde neuverite\u013en\u00e9, ale tieto rozpr\u00e1vky <strong>maj\u00fa nie\u010do spolo\u010dn\u00e9!<\/strong><\/p>\n<p style=\"text-align: left;\">Disneyho filmy pritiahnu do k\u00edn v\u017edy <strong>ve\u013ek\u00e9 davy.<\/strong> Chytia za srdce nie len t\u00fdch najmen\u0161\u00edch, ale aj star\u0161iu gener\u00e1ciu div\u00e1kov. Ako to dok\u00e1\u017eu? \u010c\u00edm s\u00fa tak\u00e9 \u0161peci\u00e1lne? A hlavne, pre\u010do sa n\u00e1m tieto pr\u00edbehy dr\u017eia v hlav\u00e1ch tak dlho?<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/Disney-Schloss-664aebd4.gif\" alt=\"Disneyho hrad\" data-image=\"737643\" \/ loading=\"lazy\"><\/figure>\n<h2 style=\"text-align: left;\">Tajomstvom je fantastick\u00fd storytelling!<\/h2>\n<p style=\"text-align: left;\">\u00c1no, \u010d\u00edtate spr\u00e1vne. <a href=\"https:\/\/www.mynd.com\/sk\/blog\/prakticky-sprievodca-storytellingom\/\" target=\"_blank\" rel=\"noopener\">Storytelling <\/a>je hlavnou zlo\u017ekou \u00faspechu. V podstate, storytelling nie je ni\u010d viac ako rozpr\u00e1vanie pr\u00edbehu \u2013 a to znie celkom jednoducho, v\u0161ak? Omyl! D\u00f4le\u017eit\u00e9 je nau\u010di\u0165 sa rozpr\u00e1va\u0165 pr\u00edbehy strhuj\u00faco, aby sa o\u010d\u00ed a u\u0161i div\u00e1ka od obrazovky jednoducho neodlepili. Okrem toho, mus\u00edte pozna\u0165 svoju cie\u013eov\u00fa skupinu. Jedine vtedy viete spr\u00e1vne odpoveda\u0165 na ich priania a potreby. Po\u010fme za\u010da\u0165 ale postupne:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/sk.wikipedia.org\/wiki\/Walt_Disney\" target=\"_blank\" rel=\"noopener\">Walter Elias Disney<\/a>, zn\u00e1my ako Walt Disney, mal nepochybne obrovsk\u00fd talent. Takmer sa zd\u00e1, \u017ee \u013eud\u00ed poznal lep\u0161ie, ako oni seba. Rozpoznal ich potreby a to, po \u010dom t\u00fa\u017eili hlboko vo svojom vn\u00fatri. Pochopil, \u017ee ve\u013ea \u013eud\u00ed malo podobn\u00e9 \u010di takmer rovnak\u00e9 t\u00fa\u017eby. A to s\u00fa:<\/p>\n<ul style=\"text-align: left;\">\n<li>Patri\u0165 niekam.<\/li>\n<li>N\u00e1js\u0165 prav\u00fa l\u00e1sku.<\/li>\n<li>By\u0165 s\u00fa\u010das\u0165ou nie\u010doho v\u00e4\u010d\u0161ieho.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Walt pracoval s dan\u00fdmi t\u00fa\u017ebami a vo svojich dielach ich pou\u017e\u00edval ako<strong> jadro pr\u00edbehov.<\/strong><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"giphy\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<figure><img decoding=\"async\" src=\"https:\/\/media0.giphy.com\/media\/pzgP9nIUwkG1W\/giphy.gif\" data-image=\"fiytfbp2f6sk\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n<p style=\"text-align: left;\">Kto nesn\u00edva o tom, \u017ee <strong>n\u00e1jde svoju jedin\u00fa skuto\u010dn\u00fa l\u00e1sku<\/strong> ako \u0160\u00edpkov\u00e1 Ru\u017eenka? \u010cakala na svojho princa, ktor\u00fd ju bozkom vyslobodil zo svojej kliatby. Kto nechce <strong>by\u0165 s\u00fa\u010das\u0165ou nie\u010doho v\u00e4\u010d\u0161ieho<\/strong> ako odv\u00e1\u017ena Mulan? Prezliekla sa za mu\u017ea a i\u0161la bojova\u0165 do arm\u00e1dy miesto svojho otca. Kto nechce <strong>niekam patri\u0165<\/strong> ako Rapunzel? Neby\u0165 uv\u00e4znen\u00e1 vo ve\u017ei a \u017ei\u0165 ako norm\u00e1lne diev\u010da.<\/p>\n<p style=\"text-align: left;\">Skuto\u010dn\u00fdm tajomstvom \u00faspechu spolo\u010dnosti Disney je, \u017ee v\u0161etky pr\u00edbehy s\u00fa <strong>budovan\u00e9 rovnak\u00fdm sp\u00f4sobom<\/strong>. Po\u010fme sa spolo\u010dne pozrie\u0165, ako t\u00e1to sch\u00e9ma vyzer\u00e1.<\/p>\n<h2 style=\"text-align: left;\">Disneyho vzorec storytellingu<\/h2>\n<p style=\"text-align: left;\">Ak sa pozriete na v\u0161etky filmy od spolo\u010dnosti Disney, m\u00f4\u017eete vidie\u0165 <strong>opakuj\u00faci sa vzorec.<\/strong> Mimochodom, tento vzorec je taktie\u017e aplikovate\u013en\u00fd v re\u00e1lnom svete a v marketingu. Ale to si nechajme na nesk\u00f4r.<\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">\u00davod do sveta<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Na za\u010diatku sa v ka\u017edej rozpr\u00e1vke <strong>predstavuje vlastn\u00fd svet<\/strong>. Ka\u017ed\u00fd zo svetov je in\u00fd, m\u00e1 <strong>vlastn\u00e9 pravidl\u00e1 a z\u00e1kony.<\/strong> M\u00f4\u017ee by\u0165 magick\u00fd, m\u00f4\u017eu v \u0148om \u017ei\u0165 rozpr\u00e1vaj\u00face zvierat\u00e1 \u010di po\u013eud\u0161ten\u00e9 aut\u00e1. Na za\u010diatku rozpr\u00e1vky tak div\u00e1k dost\u00e1va pr\u00edle\u017eitos\u0165 spozna\u0165 a porozumie\u0165 dan\u00e9mu, \u0161pecifick\u00e9mu svetu.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"giphy\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<figure><img decoding=\"async\" src=\"https:\/\/media4.giphy.com\/media\/l3nW9rvIHDVpqXrK8\/giphy.gif\" data-image=\"0883y454h5al\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Zootropolis: mesto zvierat<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Predstavenie hlavn\u00e9ho hrdinu<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">V \u010fal\u0161om kroku sa <strong>predstavuje hlavn\u00e1 postava alebo postavy.<\/strong> Zobrazuje sa ich <strong>typick\u00e9 spr\u00e1vanie a charakterov\u00e9 vlastnosti.<\/strong><\/p>\n<p style=\"text-align: left;\">Aby to bolo div\u00e1kovi jasnej\u0161ie, na za\u010diatku pr\u00edbehu sa \u010dasto zobrazuje <strong>be\u017en\u00e1, denn\u00e1 rutina danej postavi\u010dky.<\/strong> V\u010faka tomu je mu bli\u017e\u0161ia a vie ju pochopi\u0165, \u010di vc\u00edti\u0165 sa do nej.<\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Konfront\u00e1cia s probl\u00e9mom<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Po predstaven\u00ed, \u010dasto nev\u0161edn\u00e9ho sveta a hlavn\u00fdch post\u00e1v, je hrdina pr\u00edbehu <strong>konfrontovan\u00fd so zdanlivo neprekonate\u013en\u00fdm probl\u00e9mom.<\/strong> Postava je n\u00faten\u00e1 bojova\u0165 proti svojmu najv\u00e4\u010d\u0161iemu strachu alebo z\u00e1pasi\u0165 s nie\u010d\u00edm, \u010do zv\u00fdraz\u0148uje jej charakterov\u00e9 slabiny.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"giphy\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<figure><img decoding=\"async\" src=\"https:\/\/media0.giphy.com\/media\/3o6gbbDSfxuQ0DECdi\/giphy.gif\" data-image=\"d8ed9zmpx3g9\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Kniha D\u017eungl\u00ed: Maugl\u00ed utek\u00e1 pred Bag\u00edrom<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Zd\u00e1 sa, \u017ee probl\u00e9m je neprekonate\u013en\u00fd<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">Po konfront\u00e1cii s probl\u00e9mom sa postava sna\u017e\u00ed <strong>urobi\u0165 v\u0161etko \u010do je v jej sil\u00e1ch, aby probl\u00e9m prekonala.<\/strong> Av\u0161ak, nedar\u00ed sa jej to!<\/p>\n<p style=\"text-align: left;\">Dospeje do bodu, ke\u010f si uvedom\u00ed, \u017ee <strong>tak\u00fdmto sp\u00f4sobom tento \u0165a\u017ek\u00fd orie\u0161ok <\/strong><strong>neprel\u00faskne.<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Premena<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\">V \u010fal\u0161ej \u010dasti sa postava zmen\u00ed. <strong>Prehodnot\u00ed svoj doteraj\u0161\u00ed pr\u00edstup<\/strong>, pou\u010d\u00ed sa z neho a pokra\u010duje vo svojom v\u00fdvoji. <strong>N\u00e1jde nov\u00fa odvahu!<\/strong><\/p>\n<p style=\"text-align: left;\">Tento v\u00fdvoj prich\u00e1dza z vn\u00fatra postavy, niekedy v\u010faka podpore kamar\u00e1tov \u010di u\u010dite\u013eov. Niekedy s\u00fa to dokonca nepriatelia, ktor\u00ed vyvolaj\u00fa t\u00fato zmenu. Postava sa teda pok\u00fa\u0161a<strong> rie\u0161i\u0165 probl\u00e9m znova, s novou odvahou, silami!<\/strong><\/p>\n<figure><strong><img decoding=\"async\" src=\"https:\/\/blog-mynd-aws.test-online.biz\/assets\/images\/Transformation_2022-01-30-124215_fmoz.gif#asset:713614:url?width=500&amp;name=Transformation.gif\" alt=\"transform\u00e1cia\" width=\"500\" data-image=\"q0pe97362dtn\" \/ loading=\"lazy\"><\/strong><\/figure>\n<p><span style=\"font-size: 12px;\">Elsa z \u013dadov\u00e9ho kr\u00e1\u013eovstva 2 a jej premena &#8211; k svojmu probl\u00e9mu teraz pristupuje inak. <\/span><\/p>\n<ul>\n<li>\u00daspe\u0161n\u00fd n\u00e1vrat<\/li>\n<\/ul>\n<p>Pr\u00edbeh sa v\u00e4\u010d\u0161inou kon\u010d\u00ed <strong>n\u00e1vratom hlavnej postavy.<\/strong> Vracia sa v\u0161ak zmenen\u00e1 a kv\u00f4li tomu sa <strong>c\u00edti \u0161\u0165astnej\u0161ia ako predt\u00fdm.<\/strong><\/p>\n<h2 style=\"text-align: left;\">Vzorec \u00faspechu na pr\u00edklade rozpr\u00e1vky &#8222;V hlave&#8220;<\/h2>\n<p>Prakticky ka\u017ed\u00fd film od danej spolo\u010dnosti <strong>prech\u00e1dza 6-timi vy\u0161\u0161ie uveden\u00fdmi sekciami.<\/strong> Pekn\u00fd pr\u00edklad toho je aj rozpr\u00e1vka \u201eV hlave\u201c, ktor\u00e1 v roku 2015 zo\u017eala ve\u013ek\u00fd \u00faspech aj na Slovensku.<\/p>\n<p><strong>Pozor nasleduje spoiler! Ak ste rozpr\u00e1vku e\u0161te nevideli, \u010dl\u00e1nok si odlo\u017ete na nesk\u00f4r a be\u017ete si ju pozrie\u0165!<\/strong><\/p>\n<p>V prvej \u010dasti rozpr\u00e1vky je <strong>predstaven\u00fd svet v s\u00favislosti s hlavnou postavou.<\/strong> Tou je 11-ro\u010dn\u00e9 diev\u010da menom Riley. Tento svet je \u0161peci\u00e1lny t\u00fdm, \u017ee Riley sa riadi <strong>5 em\u00f3ciami v podobe mal\u00fdch farebn\u00fdch fig\u00farok v jej hlave<\/strong>, vo velite\u013eskom centre. S\u00fa to Rados\u0165, Sm\u00fatok, Strach, Hnev a Znechutenie. Tieto em\u00f3cie Riley definuj\u00fa a maj\u00fa kontrolu nad v\u0161etk\u00fdmi \u010dinmi v jej \u017eivote.<\/p>\n<figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/Emotionen_2022-02-09-155105_ynfu-140ceca6.gif\" alt=\"Predstavenie em\u00f3ci\u00ed\" data-image=\"737659\" \/ loading=\"lazy\"><\/figure>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Predstavenie em\u00f3ci\u00ed, ktor\u00e9 riadia Riley.<\/span><\/p>\n<p>Ke\u010f sa Riley pres\u0165ahuje so svojimi rodi\u010dmi do in\u00e9ho mesta, v\u0161etko sa pre \u0148u zrazu zmen\u00ed. Em\u00f3ciam sa situ\u00e1cia vymyk\u00e1 spod kontroly a v riadiacom centre sa deje jedna katastrofa za druhou. <strong>Probl\u00e9m nastane<\/strong>, ke\u010f Rados\u0165 a Sm\u00fatok nasaje r\u00fara do dlhodobej pam\u00e4te. Aby sa mohli vr\u00e1ti\u0165 sp\u00e4\u0165 do velite\u013estva, <strong>\u010dak\u00e1 ich dlh\u00e1 p\u00fa\u0165 pln\u00e1 prek\u00e1\u017eok.<\/strong> Zatia\u013e sa Riley zmieta v koloto\u010di Hnevu, Strachu a Zhnusenia, ktor\u00e9 ju ako jedin\u00e9 ovl\u00e1daj\u00fa.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"giphy\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<figure><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/6K3vwYLXx6QsE\/giphy.gif\" data-image=\"fuvjbajjjady\" \/ loading=\"lazy\"><\/figure>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center;\">Riley a jej \u0165a\u017ek\u00e9 dni v novej \u0161kole.<\/p>\n<p>Po\u010das spolo\u010dnej cesty sa Rados\u0165 dozved\u00e1, \u017ee niekedy m\u00f4\u017ee pom\u00f4c\u0165 c\u00edti\u0165 Sm\u00fatok. A \u017ee pokus niekomu pom\u00f4c\u0165 pomocou z\u00e1bavy nepom\u00f4\u017ee v ka\u017edej situ\u00e1cii. Kr\u00e1tko pred koncom ich n\u00e1ro\u010dnej cesty sa objav\u00ed <strong>takmer nemo\u017en\u00e1 prek\u00e1\u017eka, ktor\u00fa musia prekona\u0165.<\/strong><\/p>\n<p><strong>Nakoniec sa obaja dostan\u00fa sp\u00e4\u0165<\/strong> do riadiaceho centra v\u010faka obeti priate\u013ea. Na konci rozpr\u00e1vky si <strong>Rados\u0165 uvedom\u00ed, \u017ee pre Riley je ka\u017ed\u00e1 em\u00f3cia svojim sp\u00f4sobom d\u00f4le\u017eit\u00e1.<\/strong><\/p>\n<p>Dobre, to s\u00fa filmov\u00e9 diela. P\u00fdtate sa, <strong>ako m\u00f4\u017eete tento vzorec pou\u017ei\u0165 vo videu pre vlastn\u00fa zna\u010dku?<\/strong> V nasleduj\u00facej \u010dasti v\u00e1m to uk\u00e1\u017eeme:<\/p>\n<h2>Storytelling v \u0161t\u00fdle Disney pre va\u0161u spolo\u010dnos\u0165<\/h2>\n<p>Storytelling je naozaj mocn\u00fd n\u00e1stroj, preto\u017ee <strong>dobr\u00e9 pr\u00edbehy jednoducho ost\u00e1vaj\u00fa v na\u0161ich mysliach.<\/strong> Pon\u00fakame v\u00e1m vzorec Disneyho \u00faspechu pozost\u00e1vaj\u00faci z 3 krokov pre v\u00e1s a va\u0161u zna\u010dku:<\/p>\n<h3>Predstavte publiku v\u00e1\u0161 svet<\/h3>\n<p><span style=\"font-size: 1.125rem;\">V prvom kroku by ste mali <strong>prenies\u0165 div\u00e1ka do v\u00e1\u0161ho sveta.<\/strong> Teraz sa v\u0161ak nebav\u00edme o produktoch \u010di slu\u017eb\u00e1ch, ktor\u00e9 pon\u00fakate.<\/span><\/p>\n<p>Uk\u00e1\u017ete publiku, ako by mala by\u0165 va\u0161a spolo\u010dnos\u0165 vn\u00edman\u00e1 zvonku. <strong>Vysvetlite mu svoje pravidl\u00e1 a z\u00e1kony<\/strong> tak, aby sa div\u00e1k vedel ponori\u0165 do v\u00e1\u0161ho sveta. Mus\u00ed pochopi\u0165, ak\u00e9 hodnoty zast\u00e1vate a \u010do je pre v\u00e1s d\u00f4le\u017eit\u00e9.<\/p>\n<h3>Uk\u00e1\u017ete probl\u00e9m<\/h3>\n<p><span style=\"font-size: 1.125rem;\">\u010ealej je d\u00f4le\u017eit\u00e9, aby ste div\u00e1kom nie\u010do uk\u00e1zali. Neznamen\u00e1 to nevyhnutne predstavi\u0165 produkt. M\u00f4\u017ee to by\u0165 napr\u00edklad <strong>pocit.<\/strong><\/span><\/p>\n<p>Zamerajte sa na <a href=\"https:\/\/www.mynd.com\/sk\/blog\/emocie-vo-videu-ako-sa-dotknut-srdca-zakaznika\/\" rel=\"noopener\"><strong>vytv\u00e1ranie em\u00f3ci\u00ed<\/strong><\/a>, preto\u017ee pr\u00e1ve tie s\u00fa k\u013e\u00fa\u010dom do mysle div\u00e1kov. Je d\u00f4le\u017eit\u00e9 poriadne premyslie\u0165, ako vyvola\u0165 po\u017eadovan\u00e9 em\u00f3cie. Vyfiltrujte, ak\u00fd probl\u00e9m existuje vo va\u0161om svete, ktor\u00fd by ste mohli <strong>vyrie\u0161i\u0165, pr\u00edpadne, na ktor\u00fd chcete upozorni\u0165.<\/strong><\/p>\n<p>V\u017edy majte na pam\u00e4ti to, s \u010d\u00edm sa <strong>va\u0161a cie\u013eovka sp\u00e1ja a \u010do by ju mohlo zauja\u0165<\/strong>. Nenechajte sa zasekn\u00fa\u0165 v tom, \u010do zauj\u00edma v\u00e1s, ale <strong>s\u00fastre\u010fte sa na cie\u013eov\u00e9 publikum.<\/strong><\/p>\n<h3>Predstavte rie\u0161enie<\/h3>\n<p><span style=\"font-size: 1.125rem;\">Uk\u00e1\u017ete div\u00e1kovi, <strong>ako vyzer\u00e1 tento svet, ke\u010f sa dan\u00fd probl\u00e9m vyrie\u0161i.<\/strong> Alebo mu odprezentujte, pre\u010do je d\u00f4le\u017eit\u00e9 ho vyrie\u0161i\u0165. Efekt\u00edvne mu predstavte, ako <strong>vyzer\u00e1 v\u00e1\u0161 pr\u00edstup.<\/strong> Samotn\u00e1 transform\u00e1cia m\u00e1 pre tento efekt ve\u013ek\u00fd v\u00fdznam. Div\u00e1k by mal by\u0165 schopn\u00fd jasne vidie\u0165 \u00fa\u010dinky.<\/span><\/p>\n<p>Brav\u00farnym pr\u00edkladom storytellingu je firma <a href=\"https:\/\/www.momondo.com\/\" rel=\"noopener\" target=\"_blank\">Momondo<\/a>, ktor\u00e1 vytvorila s\u00e9riu vide\u00ed \u201eCesta DNA\u201c, kde aplikuje tri vy\u0161\u0161ie uveden\u00e9 body. Vide\u00e1 sa stali <strong>vir\u00e1lnymi po celom svete<\/strong> a za jeden mesiac z\u00edskali 120 mili\u00f3nov zobrazen\u00ed skrz r\u00f4zne kan\u00e1ly.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/tyaEQEmt5ls?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/tyaEQEmt5ls?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center;\">Kampa\u0148 dokumentuje 67 \u013eud\u00ed z cel\u00e9ho sveta, ktor\u00fdm spolo\u010dnos\u0165 urobila DNA test, aby zistili svoj p\u00f4vod.<\/p>\n<p>Spoty ve\u013emi pekne ukazuj\u00fa, ako sa men\u00ed <strong>spr\u00e1vanie a n\u00e1zory z\u00fa\u010dastnen\u00fdch.<\/strong> Tieto transform\u00e1cie maj\u00fa ve\u013ek\u00fd vplyv na div\u00e1kov a povzbudzuj\u00fa ich prem\u00fd\u0161\u013ea\u0165. Spolo\u010dnos\u0165 Momondo prehov\u00e1ra k \u013eu\u010fom heslami \u201eSo svetom m\u00e1te spolo\u010dn\u00e9 viac, ako si mysl\u00edte.&#8220;, \u201eOtvoren\u00fd svet za\u010d\u00edna otvorenou mys\u013eou.\u201c namiesto obohratej reklamnej hl\u00e1\u0161ky v zmysle \u201eViac cestujte\u201c. <strong>Zna\u010dka tak povzbudzuje k v\u00e4\u010d\u0161ej spolo\u010denskej tolerancii<\/strong> a nepriamo sa pon\u00faka ako ch\u00e1paj\u00faci partner v cestovan\u00ed.<\/p>\n<p style=\"text-align: left;\">T\u00fa\u017eite aj vy po videu, ktor\u00e9 bude ma\u0165 p\u00fatav\u00fd pr\u00edbeh a z\u00edska si srdcia va\u0161ich div\u00e1kov? <a href=\"\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Radi v\u00e1m s t\u00fdm bezplatne a nez\u00e1v\u00e4zne porad\u00edme.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nie len de\u0165om, ale aj n\u00e1m dospel\u00e1kom, prir\u00e1stli Disney rozpr\u00e1vky k srdcu. Rozm\u00fd\u0161\u013eali ste niekedy nad t\u00fdm, ak\u00e9 tajomstvo sa skr\u00fdva za ich \u00faspechom? Je to fantastick\u00fd storytelling! V dne\u0161nom \u010dl\u00e1nku v\u00e1m ozrejm\u00edme, ak\u00fd je d\u00f4le\u017eit\u00fd a ako ho m\u00f4\u017eete vo svojom videu pou\u017ei\u0165 aj vy. Tarzan, 101 dalmat\u00edncov, Snehulienka, Na vl\u00e1sku alebo svetozn\u00e1ma klasika &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/disneyho-tajny-vzorec-storytellingu-ako-ho-pouzit-vo-svojom-videu\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":3810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[210],"class_list":["post-4287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-kreativita","tag-sk-kreativita"],"acf":{"minutes":""},"tags_data":[{"id":210,"name":"Kreativita"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/024_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4287"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4287\/revisions"}],"predecessor-version":[{"id":14332,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4287\/revisions\/14332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/3810"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}