{"id":4288,"date":"2020-09-06T00:00:00","date_gmt":"2020-09-05T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/3d-animovane-video-dajte-vasmu-marketingu-treti-rozmer\/"},"modified":"2025-06-02T16:43:52","modified_gmt":"2025-06-02T14:43:52","slug":"3d-animovane-video-dajte-vasmu-marketingu-treti-rozmer","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/3d-animovane-video-dajte-vasmu-marketingu-treti-rozmer\/","title":{"rendered":"3D animovan\u00e9 video: dajte v\u00e1\u0161mu marketingu tret\u00ed rozmer!"},"content":{"rendered":"<p style=\"font-size: 18px; text-align: left;\"><strong>3D anim\u00e1cia zo\u017eala obrovsk\u00fd \u00faspech v z\u00e1bavnom priemysle, no dnes je rovnako \u00fa\u010dinn\u00e1 aj v oblasti reklamy. Spo\u010diatku sa pova\u017eovala za marketingov\u00fd n\u00e1stroj, ktor\u00fd na jednej strane disponoval unik\u00e1tnymi vlastnos\u0165ami, av\u0161ak kv\u00f4li technickej n\u00e1ro\u010dnosti bol po\u017eiera\u010dom \u010dasu a pe\u0148az\u00ed. Preto si ho mohli dovoli\u0165 zakomponova\u0165 do svojej marketingovej strat\u00e9gie iba ve\u013ek\u00e9 korpor\u00e1cie. S postupn\u00fdm v\u00fdvojom technol\u00f3gi\u00ed r\u00e1stla aj jeho dostupnos\u0165 a dnes dok\u00e1\u017ee vyrazi\u0165 dych konkurencii pomocou kreat\u00edvneho 3D animovan\u00e9ho videa aj mal\u00e1 firma. <\/strong><\/p>\n<p style=\"text-align: left;\">Nov\u00e9 technol\u00f3gie prin\u00e1\u0161aj\u00fa <strong>nekone\u010dn\u00e9 mo\u017enosti<\/strong>, ako sa zvidite\u013eni\u0165 na dne\u0161nom konkuren\u010dnom trhu. Digit\u00e1lna doba priniesla obrovsk\u00e9 zmeny a preto sa m\u00f4\u017eeme te\u0161i\u0165, \u017ee <strong>v roku 2020 st\u00e1le viac a viac spolo\u010dnost\u00ed sprostredkov\u00e1va svoje my\u0161lienky cie\u013eov\u00e9mu publiku pr\u00e1ve s pou\u017eit\u00edm 3D grafick\u00e9ho dizajnu. <\/strong>\u010carovn\u00e1 sila anim\u00e1cie spo\u010d\u00edva v tom, \u017ee v\u00e1\u0161mu publiku viete realisticky \u010di umelecky zobrazi\u0165 takmer ak\u00fdko\u013evek produkt alebo slu\u017ebu <strong>dychber\u00facim sp\u00f4sobom.<\/strong><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/P6vtJkPAT7k?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 12px;\">Kreat\u00edvny spot na audioknihy Audible<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>A \u010do to v\u00f4bec t\u00e1<\/strong> <a href=\"https:\/\/www.mynd.com\/sk\/3d-animacia\/\" target=\"_blank\" rel=\"noopener\"><strong>3D anim\u00e1cia<\/strong><\/a><strong> je?<\/strong><\/h2>\n<p style=\"text-align: left;\">V skratke je definovan\u00e1 ako anim\u00e1cia, ktor\u00e1 je vytvoren\u00e1 pomocou po\u010d\u00edta\u010dov\u00e9ho softv\u00e9ru, ktor\u00fd umo\u017e\u0148uje tvori\u0165 a n\u00e1sledne manipulova\u0165 3D objekty a charaktery. Oproti 2D anim\u00e1cii sa 3D anim\u00e1cia m\u00f4\u017ee p\u00fd\u0161i\u0165 <strong>\u010faleko lep\u0161ou flexibilitou a \u0161ir\u0161ou \u0161k\u00e1lou mo\u017enost\u00ed.<\/strong> Prvky 3D videa dok\u00e1\u017eu napr\u00edklad pri zobrazovan\u00ed produktu vytvori\u0165 efekty, ktor\u00e9 s\u00fa v 2D videu takmer nedosiahnute\u013en\u00e9. Mnoho dizajn\u00e9rov v\u0161ak kombinuje trojdimenzion\u00e1lne objekty s 2D grafikou alebo \u0161tylizovan\u00fdmi fotkami, \u010d\u00edm m\u00f4\u017eu vznikn\u00fa\u0165 brav\u00farne v\u00fdtvory.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/v8nyGzOLsdw?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center; font-size: 12px;\">Kr\u00e1tky animovan\u00fd film, kde n\u00e1jdeme spojenie 2D a 3D videa<\/p>\n<h2 style=\"text-align: left;\"><strong>Tretia dimenzia je moment\u00e1lny trend v reklame<\/strong><\/h2>\n<p style=\"text-align: left;\">Ka\u017ed\u00fd podnik mus\u00ed svoje v\u00fdrobky alebo slu\u017eby uv\u00e1dza\u0165 na trh <strong>presved\u010div\u00fdm sp\u00f4sobom<\/strong>, ktor\u00fd si z\u00edska cie\u013eov\u00e9 publikum. Jedine\u010dn\u00e9 vizu\u00e1lne vlastnosti 3D anim\u00e1cie zaujm\u00fa ka\u017ed\u00e9ho div\u00e1ka a efekt\u00edvne vysvetlia, \u010do treba. Preto sa niet \u010do \u010dudova\u0165, \u017ee sa stala <strong>hlavn\u00fdm n\u00e1strojom na<\/strong><a href=\"https:\/\/www.mynd.com\/sk\/blog\/prakticky-sprievodca-storytellingom\/\" target=\"_blank\" rel=\"noopener\"> <strong>zdie\u013eanie pr\u00edbehov mnoh\u00fdch zna\u010diek<\/strong><\/a><strong> v r\u00f4znych odvetviach priemyslu. <\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 1.125rem;\">Po\u010fme sa spolo\u010dne pozrie\u0165 na p\u00e1r uk\u00e1\u017eok z r\u00f4znych oblast\u00ed, ktor\u00e9 v\u00e1s presved\u010dia o tom, \u017ee <\/span><strong>pri 3D anim\u00e1cii sa kreativite medze neklad\u00fa!<\/strong><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/aTkX-cCBX1U?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/aTkX-cCBX1U?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center;\">Produktov\u00e9 video na bezdr\u00f4tov\u00e9 sluchadl\u00e1<\/p>\n<p style=\"text-align: left;\">V s\u00fa\u010dasnej dobe korony, n\u00e1s po\u017eiadavky na obmedzenie soci\u00e1lnych kontaktov a snaha o ochranu zdravia motivovala \u010do najviac obmedzi\u0165 fyzick\u00e9 nakupovanie. A preto sa e-shopy m\u00f4\u017eu te\u0161i\u0165 z <strong>boomu online nakupovania<\/strong>. Dokonca aj star\u0161ia gener\u00e1cia spotrebite\u013eov sa presunula do online priestoru. Preto spolo\u010dnosti, ktor\u00e9 nezaspali na vavr\u00ednoch a chc\u00fa vy\u0165a\u017ei\u0165 z aktu\u00e1lnej situ\u00e1cie \u010do najviac,<strong> zav\u00e1dzaj\u00fa do svojej marketingovej strat\u00e9gie <a href=\"https:\/\/www.mynd.com\/sk\/3d-animacia\/\" target=\"_blank\" rel=\"noopener\">vysvetli\u0165 va\u0161e my\u0161lienky<\/a> ove\u013ea r\u00fdchlej\u0161ie a efekt\u00edvnej\u0161ie.<\/strong><\/p>\n<h2 style=\"text-align: left;\">Zhrnutie<\/h2>\n<p style=\"text-align: left;\">Aby ste up\u00fatali pozornos\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov je nevyhnutn\u00e9 zabezpe\u010di\u0165, aby va\u0161e produkty boli prezentovan\u00e9 \u010do najlep\u0161ie. <strong>3D anim\u00e1cia m\u00f4\u017ee by\u0165 k\u013e\u00fa\u010dom k \u00faspechu<\/strong> pri h\u013eadan\u00ed \u00fa\u010dinn\u00fdch sp\u00f4sobov uv\u00e1dzania v\u00fdrobkov alebo slu\u017eieb na trh a zvy\u0161ovania predaja. V posledn\u00fdch desa\u0165ro\u010diach je anim\u00e1cia <strong>popredn\u00fdm marketingov\u00fdm a reklamn\u00fdm n\u00e1strojom s mnoh\u00fdmi v\u00fdnimo\u010dn\u00fdmi charakteristikami<\/strong>, s ktor\u00fdmi sa in\u00e9 marketingov\u00e9 n\u00e1stroje m\u00f4\u017eu iba \u0165a\u017eko rovna\u0165.<\/p>\n<p style=\"text-align: left;\">\u010ci sa u\u017e sna\u017e\u00edte preda\u0165 produkt alebo len zjednodu\u0161i\u0165 komplikovan\u00fa my\u0161lienku a spoji\u0165 sa s cie\u013eov\u00fdm publikom, 3D anim\u00e1cia dok\u00e1\u017ee robi\u0165 nemo\u017en\u00e9 a umo\u017e\u0148uje v\u00e1m r\u00fdchlo a presved\u010divo prezentova\u0165 funkcie a v\u00fdhody va\u0161ich produktov alebo slu\u017eieb. P\u00fdtate sa, ako m\u00f4\u017ee 3D animovan\u00e9 video pom\u00f4c\u0165 pr\u00e1ve va\u0161ej zna\u010dke? <a href=\"https:\/\/www.mynd.com\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Ozvite sa n\u00e1m a my v\u00e1m radi porad\u00edme.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3D anim\u00e1cia zo\u017eala obrovsk\u00fd \u00faspech v z\u00e1bavnom priemysle, no dnes je rovnako \u00fa\u010dinn\u00e1 aj v oblasti reklamy. Spo\u010diatku sa pova\u017eovala za marketingov\u00fd n\u00e1stroj, ktor\u00fd na jednej strane disponoval unik\u00e1tnymi vlastnos\u0165ami, av\u0161ak kv\u00f4li technickej n\u00e1ro\u010dnosti bol po\u017eiera\u010dom \u010dasu a pe\u0148az\u00ed. Preto si ho mohli dovoli\u0165 zakomponova\u0165 do svojej marketingovej strat\u00e9gie iba ve\u013ek\u00e9 korpor\u00e1cie. S postupn\u00fdm v\u00fdvojom &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/3d-animovane-video-dajte-vasmu-marketingu-treti-rozmer\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[208],"class_list":["post-4288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-video","tag-sk-video"],"acf":{"minutes":""},"tags_data":[{"id":208,"name":"Video"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/109_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4288"}],"version-history":[{"count":1,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4288\/revisions"}],"predecessor-version":[{"id":11070,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4288\/revisions\/11070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4108"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}