{"id":4292,"date":"2019-09-18T00:00:00","date_gmt":"2019-09-17T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/video-marketing-kpis\/"},"modified":"2025-06-03T14:24:56","modified_gmt":"2025-06-03T12:24:56","slug":"video-marketing-kpis","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/video-marketing-kpis\/","title":{"rendered":"Video marketing KPIs: Sledujte spr\u00e1vne video metriky"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>M\u00e1te nov\u00e9 video a ste z neho nad\u0161en\u00ed? U\u017e ost\u00e1va len zisti\u0165, \u010di rovnak\u00e9 nad\u0161enie zdie\u013ea aj va\u0161e cie\u013eov\u00e9 publikum. Teraz v\u00e1s zozn\u00e1mime s k\u013e\u00fa\u010dov\u00fdmi ukazovate\u013emi v\u00fdkonnosti, ktor\u00e9 v\u00e1m pom\u00f4\u017eu dlhodobo mera\u0165 v\u00e1\u0161 \u00faspech na poli video marketingu.<\/strong><\/p>\n<h2 style=\"text-align: left;\">Pre\u010do potrebujete pozna\u0165 va\u0161e KPIs?<\/h2>\n<p style=\"text-align: left;\">KPI je skratka pre <em>Key Performance Indicator<\/em>. Tak naz\u00fdvame hlavn\u00e9 ukazovatele v\u00fdkonnosti, ktor\u00e9 pom\u00e1haj\u00fa zmera\u0165 \u00faspech v\u00e1\u0161ho videa. Na re\u00e1lnych d\u00e1tach si tak skontrolujete, ako sa v\u00e1m dar\u00ed plni\u0165 stanoven\u00e9 marketingov\u00e9 ciele.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9Co8slUvYj0?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><strong><span style=\"font-size: 12px;\">Objem dostupn\u00fdch d\u00e1t je obrovsk\u00fd. KPIs pom\u00f4\u017eu vybra\u0165 z nich tie najd\u00f4le\u017eitej\u0161ie.<\/span><\/strong><\/p>\n<h2 style=\"text-align: left;\">Za\u010dnite spr\u00e1vnym nastaven\u00edm cie\u013eov<\/h2>\n<p style=\"text-align: left;\">Na to, aby ste mohli presne zmera\u0165 \u00faspech va\u0161ej video kampane,<strong> je d\u00f4le\u017eit\u00e9 vopred si stanovi\u0165 jasn\u00e9 marketingov\u00e9 ciele.<\/strong> Pred spusten\u00edm kampane si preto nechajte dostatok \u010dasu a poprem\u00fd\u0161\u013eajte, \u010do konkr\u00e9tne si od nej s\u013eubujete.<\/p>\n<p>Naj\u010dastej\u0161ie m\u00f4\u017eeme rozli\u0161ova\u0165 medzi<strong> imid\u017eov\u00fdmi a v\u00fdkonnostn\u00fdmi cie\u013emi.<\/strong> Branding je hlavne o tom zv\u00fd\u0161i\u0165 o svojej zna\u010dke povedomie a vzbudi\u0165 pozornos\u0165 pril\u00e1ka\u0165 z\u00e1ujem. V oblasti v\u00fdkonnostnej ide zas o to vytvori\u0165 stimuly, ktor\u00e9 poved\u00fa ku konkr\u00e9tnej konverzii.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Ciele-a-KPI-Infografika-optimized-db656631.jpg\" alt=\"Ciele-a-KPI-Infografika-optimized\" width=\"570\" \/ loading=\"lazy\"><strong><span style=\"font-size: 1.125rem; text-align: center;\"><span style=\"font-size: 12px;\">R\u00f4zne ciele si vy\u017eaduj\u00fa r\u00f4zne KPIs <\/span><\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Chceli by ste zv\u00fd\u0161i\u0165 povedomie o zna\u010dke, zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 v\u00e1\u0161ho webu, \u010di z\u00edska\u0165 z videa konkr\u00e9tnu konverziu? A\u017e si budete stopercentne ist\u00ed, \u010do chcete kampa\u0148ou sledova\u0165, <strong>bude ove\u013ea \u013eah\u0161ie ur\u010di\u0165 si konkr\u00e9tne KPIs.<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li><em><strong><a href=\"https:\/\/www.mynd.com\/sk\/blog\/5-tipov-ako-video-zvysuje-predaje\/\" target=\"_blank\" rel=\"noopener\">5 tipov ako pomocou videa zv\u00fd\u0161i\u0165 predaje<\/a><\/strong><\/em><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\">Najd\u00f4le\u017eitej\u0161ie KPIs vo video marketingu<\/h2>\n<p style=\"text-align: left;\">P\u00ed\u0161e sa rok 2019 &#8211; rok, o ktorom bolo avizovan\u00e9, \u017ee v \u0148om 80 % obsahu na internete bud\u00fa tvori\u0165 vide\u00e1. Je rozhodne najvy\u0161\u0161\u00ed \u010das zaobera\u0165 sa ich v\u00fdkonnos\u0165ou. Po\u010fme si teda bli\u017e\u0161ie posvieti\u0165 na <strong>hlavn\u00e9 ukazovatele v\u00fdkonu.<\/strong><\/p>\n<ol>\n<li><a href=\"#Zhliadnutia\" rel=\" noopener\"><strong>Zhliadnutia<\/strong><\/a><\/li>\n<li><a href=\"#Celkova-doba-pozerania\" rel=\" noopener\"><strong>Celkov\u00e1 doba pozerania<\/strong><\/a><\/li>\n<li><a href=\"#Miera-preklikov\" rel=\" noopener\"><strong>Miera preklikov<\/strong><\/a><\/li>\n<li><strong><a href=\"#Zapojenie-a-interakcia\" rel=\" noopener\">Zapojenie a interakcia<\/a><\/strong><\/li>\n<li><a href=\"#Vracajuci-sa-pouzivatelia\" rel=\" noopener\"><strong>Vracaj\u00faci sa pou\u017e\u00edvatelia<\/strong><\/a><\/li>\n<li><a href=\"#Sprostredkovane-navstevy\" rel=\" noopener\"><strong>Sprostredkovan\u00e9 n\u00e1v\u0161tevy<\/strong><\/a><\/li>\n<li><a href=\"#Miera-konverzie\" rel=\" noopener\"><strong>Miera konverzie<\/strong><\/a><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"margin: 0px auto; display: block;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CDTQvANRWnY\/\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube-nocookie\"><\/iframe><span style=\"font-size: 12px;\"><strong>Vy\u0161\u0161\u00ed konverzn\u00fd pomer, v\u00e4\u010d\u0161\u00ed dosah, lep\u0161\u00ed ranking od Google &#8211; Vide\u00e1 s\u00fa k\u013e\u00fa\u010dom k \u00faspechu.<\/strong><\/span><\/p>\n<h3 style=\"text-align: left;\">Zhliadnutia<\/h3>\n<p style=\"text-align: left;\">Rast\u00faci po\u010det zhliadnut\u00ed zvy\u010dajne sprev\u00e1dza <strong>vysok\u00fd dosah.<\/strong> N\u00e1jdete ich v YouTube Analytics ako <em>Views<\/em>. R\u00f4zne slu\u017eby vn\u00edmaj\u00fa zhliadnutia inak, preto treba by\u0165 pri ich meran\u00ed opatrn\u00ed (Facebook potrebuje len 3 sekundy, k\u00fdm YouTube cel\u00fdch 30).<\/p>\n<p style=\"text-align: left;\">Pokia\u013e tieto \u010d\u00edsla sledujete dlhodobo, viete s relat\u00edvnou istotou poveda\u0165, <strong>ktor\u00e9 vide\u00e1 performuj\u00fa najlep\u0161ie,<\/strong> predv\u00edda\u0165 sez\u00f3nne zmeny, a potom sa nimi riadi\u0165 pri tvorbe nov\u00fdch vide\u00ed.<\/p>\n<p style=\"text-align: left;\">V skuto\u010dnosti v\u0161ak zhliadnutia<strong> hovoria len m\u00e1lo o kvalite preklikov.<\/strong> Nie je z nich jasn\u00e9, ako dlho div\u00e1k video sledoval, ani \u010di klikol na video na z\u00e1klade v\u00fdzvy do akcie alebo nie\u010doho \u00faplne in\u00e9ho.<\/p>\n<p style=\"text-align: left;\">Sami o sebe teda zhliadnutia nerozhoduj\u00fa o \u00faspechu alebo ne\u00faspechu kampane a <strong>preto ich rad\u0161ej analyzujte v kombin\u00e1cii s in\u00fdmi metrikami.<\/strong> Asi najv\u00e4\u010d\u0161\u00ed zmysel maj\u00fa pr\u00e1ve vtedy, ke\u010f s\u00fa podozrivo n\u00edzke. To by malo by\u0165 hlavnou ind\u00edciou, \u017ee je nutn\u00e1 optimaliz\u00e1cia.<\/p>\n<blockquote><p><strong>Tipy pre zv\u00fd\u0161enie po\u010dtu preklikov:<\/strong><\/p>\n<ul>\n<li>Umiestnite svoje video na domovskej str\u00e1nke v\u00e1\u0161ho webu.<\/li>\n<li>Dajte videu kr\u00e1tky a chyt\u013eav\u00fd titulok.<\/li>\n<li>Vymyslite popis, ktor\u00fd div\u00e1ka presved\u010d\u00ed klikn\u00fa\u0165 na video.<\/li>\n<li>Uistite sa, \u017ee titulok aj popis videa obsahuj\u00fa d\u00f4le\u017eit\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/li>\n<\/ul>\n<\/blockquote>\n<p style=\"text-align: left;\"><strong>Pozrite si aj \u010fal\u0161ie tipy <a href=\"rychla-optimalizacia-videa-na-youtube\">ako jednoducho optimalizova\u0165 vide\u00e1 na YouTube<\/a> a kde v\u0161ade <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-pouzit-video-v-marketingovom-lieviku\/\">umiestni\u0165 va\u0161e video pre \u010do najv\u00e4\u010d\u0161\u00ed \u00faspech<\/a>. <\/strong><\/p>\n<h3 style=\"text-align: left;\">Celkov\u00e1 doba pozerania<\/h3>\n<p style=\"text-align: left;\">Poh\u013ead na po\u010det zhliadnut\u00ed vo v\u00e1s zanechal dobr\u00fd prv\u00fd dojem o v\u00fdkone v\u00e1\u0161ho videa? Teraz je \u010das posvieti\u0165 si na <strong>skuto\u010dn\u00fd \u010das str\u00e1ven\u00fd sledovan\u00edm videa.<\/strong><\/p>\n<p style=\"text-align: left;\"><em>Watch time,<\/em> \u010di\u017ee celkov\u00e1 doba pozerania, je jedno z hlavn\u00fdch indik\u00e1torov \u00faspechu vo video marketingu. Alternat\u00edvne, m\u00f4\u017eete sledova\u0165 aj mieru okam\u017eit\u00fdch odchodov.<\/p>\n<p style=\"text-align: left;\">YouTube zhroma\u017e\u010fuje d\u00e1ta o celkovej dobe pozerania <strong>pre jednotliv\u00e9 vide\u00e1, a takisto aj pre cel\u00fd kan\u00e1l.<\/strong> V\u010faka tomu budete ma\u0165 konkr\u00e9tnu predstavu o tom, ako sa div\u00e1kom v\u00e1\u0161 obsah p\u00e1\u010di. Pozeraj\u00fa a\u017e do \u00fapln\u00e9ho konca alebo od\u00eddu u\u017e v prv\u00fdch 5 sekund\u00e1ch?<\/p>\n<p>Ak v \u0161tatistik\u00e1ch vid\u00edte, \u017ee viacer\u00ed div\u00e1ci zastavia a op\u00fa\u0161\u0165aj\u00fa video v rovnakom momente, m\u00f4\u017ee to znamena\u0165, \u017ee je t\u00e1to pas\u00e1\u017e pre nich nezrozumite\u013en\u00e1 alebo nezauj\u00edmav\u00e1.<\/p>\n<h3 style=\"text-align: left;\">Miera preklikov<\/h3>\n<p style=\"text-align: left;\">Ke\u010f po\u010det preklikov vydel\u00edte po\u010dtom v\u0161etk\u00fdch zobrazen\u00ed a vyn\u00e1sob\u00edte si to stomi, dostanete Mieru preklikov jednotliv\u00fdch zobrazen\u00ed, inak povedan\u00e9<em> View-through rate.<\/em> Toto \u010d\u00edslo hovor\u00ed o tom, <strong>ako \u010dasto div\u00e1ci rozklikli video po zhliadnut\u00ed miniat\u00fary.<\/strong><\/p>\n<p>Kliknutia s\u00fa siln\u00fdm ukazovate\u013eom spokojnosti va\u0161ich div\u00e1kov. \u010c\u00edm vy\u0161\u0161ie je toto percento, t\u00fdm lep\u0161ie pochopenie z\u00e1ujmov cie\u013eovej skupiny, t\u00fdm d\u00f4myselnej\u0161ie cielenie aj distrib\u00facia videa, a vlastne t\u00fdm v\u00e4\u010d\u0161\u00ed \u00faspech celej video kampane.<\/p>\n<h3 style=\"text-align: left;\">Zapojenie a interakcia<\/h3>\n<p style=\"text-align: left;\">V \u010dasoch soci\u00e1lnych siet\u00ed <strong>maj\u00fa aj lajky a zdie\u013eania ve\u013ek\u00fa informat\u00edvnu hodnotu.<\/strong> A tie\u017e zvy\u0161uj\u00fa dosah.<\/p>\n<p style=\"text-align: left;\">Z anal\u00fdzy v\u00fdkonu by ste emotikony ur\u010dite nemali vynecha\u0165. Ko\u013ek\u00fdm div\u00e1kom sa va\u0161e video p\u00e1\u010di? Ko\u013ek\u00ed ho zdie\u013eali \u010falej svojim priate\u013eom? Ko\u013eko negat\u00edvnych reakci\u00ed ste naopak nar\u00e1tali? Reakcie na Facebooku s\u00fa v\u00e1\u0161 <strong>priamy, autentick\u00fd feedback<\/strong> na to, \u010di je video pre div\u00e1kov zauj\u00edmav\u00e9, z\u00e1bavn\u00e9, pou\u010dn\u00e9, a pod.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Video-Marketing-KPI-Facebook-Emoticons-aafb4ad1.jpg\" alt=\"Video-Marketing-KPI-Facebook-Emoticons\" width=\"547\" \/ loading=\"lazy\"><strong><span style=\"font-size: 12px;\">Em\u00f3cie pod pr\u00edspevkami na Facebooku m\u00f4\u017eu pou\u017e\u00edvatelia vyjadri\u0165 u\u017e od roku 2016<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">No prezradia aj to, ak\u00fd sentiment si div\u00e1ci <span style=\"font-size: 1.125rem;\">celkovo <\/span><span style=\"font-size: 1.125rem;\">sp\u00e1jaj\u00fa s va\u0161ou zna\u010dkou. Ako a kde mera\u0165 sentiment na soci\u00e1lnych sie\u0165ach v spojitosti s va\u0161ou zna\u010dkou sme p\u00edsali <\/span><a style=\"font-size: 1.125rem;\" href=\"lovebrandy-video-ako-buduju-znacku-slovenske-ceske-firmy\">v tomto \u010dl\u00e1nku o slovensko-\u010desk\u00fdch lovebrandoch. <\/a><\/p>\n<p style=\"text-align: left;\">Netreba samozrejme zab\u00fada\u0165, \u017ee <strong>interakcia funguje najlep\u0161ie obojsmerne.<\/strong> Sna\u017ete sa odpoveda\u0165 na ka\u017ed\u00fd koment\u00e1r a vies\u0165 s div\u00e1kmi dial\u00f3g, otv\u00e1rate si t\u00fdm dvere k \u010faleko hodnotnej\u0161\u00edm metrik\u00e1m ne\u017e s\u00fa kliky a lajky.<\/p>\n<p style=\"text-align: left;\">Do interakcie na YouTube sa \u00faplne \u0161tandardne po\u010d\u00edtaj\u00fa lajky, koment\u00e1re, zdie\u013eania, ulo\u017eenia vide\u00ed, odberania &#8211; a to pri jednotliv\u00fdch vide\u00e1ch, ako aj pre cel\u00fd YouTube kan\u00e1l.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">Vimeo <\/a>ako alternat\u00edvna hostingov\u00e1 str\u00e1nka (\u010do sa platenej anal\u00fdzy t\u00fdka) <span style=\"font-size: 1.125rem;\">pon\u00faka<\/span> <span style=\"font-size: 1.125rem;\">ove\u013ea viac mo\u017enost\u00ed ne\u017e YouTube. S Pro \u00fa\u010dtom na Vimeu z\u00edskate okrem \u0161tandardn\u00fdch metr\u00edk aj praktick\u00e9 grafy o interakcii, Business \u00fa\u010det m\u00e1 v sebe automatick\u00fa integr\u00e1ciu s Google Analytics a v\u00fdhodou najdrah\u0161ieho Premium \u00fa\u010dtu s\u00fa potom real-time \u0161tatistiky k live vide\u00e1m. <\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: left;\"><em><a href=\"youtube-vimeo-wistia-ktory-video-hosting-vybrat\"><strong>YouTube, Vimeo, Wistia &#8211; Ve\u013ek\u00e9 porovnanie video hostingov\u00fdch str\u00e1nok <\/strong><\/a><\/em><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">Vracaj\u00faci sa pou\u017e\u00edvatelia<\/h3>\n<p style=\"text-align: left;\">Po ur\u010ditom \u010dase od nahratia videa na internet ste si mo\u017eno v\u0161imli, \u017ee <strong>po\u010det unik\u00e1tnych div\u00e1kov sa l\u00ed\u0161i od celkov\u00e9ho po\u010dtu zhliadnut\u00ed.<\/strong><\/p>\n<p style=\"text-align: left;\">Je to preto, \u017ee ak sa m\u00f4\u017ee va\u0161e video pochv\u00e1li\u0165 pridanou hodnotou, ide napr\u00edklad o praktick\u00fd n\u00e1vod alebo video tutori\u00e1l, <strong>div\u00e1ci sa k nemu bud\u00fa vraca\u0165.<\/strong> Tu sa ukr\u00fdva skuto\u010dn\u00fd potenci\u00e1l learningov\u00fdch vide\u00ed.<\/p>\n<p style=\"text-align: left;\">Vracaj\u00faci pou\u017e\u00edvatelia s\u00fa identifikovan\u00ed na z\u00e1klade po\u010dtu zobrazen\u00ed za dan\u00e9 obdobie, zvy\u010dajne 90 dn\u00ed. <strong>Youtube sa sna\u017e\u00ed eliminova\u0165 duplik\u00e1tne zhliadnutia<\/strong> tak, \u017ee zr\u00e1tava zobrazenia videa z tej istej IP adresy v 6 a\u017e 8-hodinov\u00fdch blokoch. Jedna osoba, ktor\u00e1 si to ist\u00e9 video prezer\u00e1 opakovane, by tak mala vygenerova\u0165 maxim\u00e1lne 3 a\u017e 5 zhliadnut\u00ed za de\u0148.<\/p>\n<p style=\"text-align: left;\">Takisto div\u00e1k, ktor\u00fd je presmerovan\u00fd na YouTube z videa vlo\u017een\u00e9ho na web, sa zapo\u010d\u00edta len ako jedno zobrazenie.<\/p>\n<p style=\"text-align: left;\">Najlep\u0161\u00ed sp\u00f4sob ako sledova\u0165 po\u010det vracaj\u00facich sa pou\u017e\u00edvate\u013eov je n\u00e1stroj Google Analytics. Ak e\u0161te nem\u00e1te svoj YouTube kan\u00e1l sp\u00e1rovan\u00fd s Google Analytics, nasledujte kroky <a href=\"https:\/\/www.klipfolio.com\/blog\/connect-youtube-channel-google-analytics\/\" target=\"_blank\" rel=\"noopener\">v tomto \u010dl\u00e1nku<\/a>.<\/p>\n<h3 style=\"text-align: left;\">Sprostredkovan\u00e9 n\u00e1v\u0161tevy<\/h3>\n<p style=\"text-align: left;\">Sprostredkovan\u00e1 n\u00e1v\u0161teva je tak\u00e1, ktor\u00e1 pr\u00edde zo soci\u00e1lnych siet\u00ed alebo zo sp\u00e4tn\u00e9ho odkazu na inej webstr\u00e1nke. Toto \u010d\u00edslo ukazuje v\u00e1\u0161 skuto\u010dn\u00fd dosah, z ktor\u00fdch zdrojov prich\u00e1dza najviac n\u00e1v\u0161tev aj ak\u00e9 konkr\u00e9tne v\u00fdrazy \u013eudia vyh\u013ead\u00e1vaj\u00fa. Tie naj\u00faspe\u0161nej\u0161ie kan\u00e1ly potom m\u00f4\u017eete vyu\u017ei\u0165 na propag\u00e1ciu alebo oslovenie partnerov na pr\u00edpadn\u00fa spolupr\u00e1cu.<\/p>\n<p style=\"text-align: left;\">Kde n\u00e1js\u0165 info o sprostredkovan\u00fdch n\u00e1v\u0161tev\u00e1ch? V analytickom n\u00e1stroji Youtube Studio Beta cho\u010fte do <i>Overview &gt; See more &gt; Traffic source &gt; External. <\/i><\/p>\n<h3 style=\"text-align: left;\">Miera konverzie<\/h3>\n<p style=\"text-align: left;\">V z\u00e1vislosti od cie\u013eov, ktor\u00e9 sledujete svojou marketingovou strat\u00e9giou (napr. viac odberate\u013eov, n\u00e1v\u0161tevn\u00edkov webstr\u00e1nky \u010di zv\u00fd\u0161enie po\u010dtu online predajov), konverzn\u00e1 miera v\u00e1m odpovie, <strong>nako\u013eko video pom\u00e1ha plni\u0165 dan\u00e9 v\u00fdkonnostn\u00e9 ciele.<\/strong><\/p>\n<p style=\"text-align: left;\">YouTube dovo\u013euje umiestni\u0165 do videa konkr\u00e9tnu v\u00fdzvu do akcie \u010di vlo\u017ei\u0165 sledovate\u013en\u00fd odkaz do popisu pod videom. Zvy\u0161ujete si t\u00fdm \u0161ancu z\u00edska\u0165 nov\u00fdch n\u00e1v\u0161tevn\u00edkov str\u00e1nky a odberate\u013eov, \u010d\u00edm op\u00e4\u0165 n\u00e1sob\u00edte svoje \u0161ance na \u00faspech.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 1.125rem;\"><iframe loading=\"lazy\" style=\"margin-left: auto; margin-right: auto; display: block; margin: 0px auto;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2JlhzWgq3rg?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><strong><span style=\"font-size: 12px;\">Neil Patel v\u00e1m odhal\u00ed svojich 7 trikov, ktor\u00fdmi zv\u00fd\u0161ite mieru konverzi\u00ed<\/span><\/strong><\/span><\/p>\n<h2 style=\"text-align: left;\">Z\u00e1ver<\/h2>\n<p style=\"text-align: left;\"><strong>KPIs zvy\u010dajne v jednotnom \u010d\u00edsle nen\u00e1jdete&#8230; Preto by sa ani va\u0161a cesta k \u00faspe\u0161n\u00e9mu video marketingu nemala sp\u00e1ja\u0165 len s jednou metrikou. <\/strong><strong>Po pre\u010d\u00edtan\u00ed tohto \u010dl\u00e1nku by ste mali ma\u0165 predstavu, ktor\u00e9 ciele s\u00fa pre v\u00e1s d\u00f4le\u017eit\u00e9 a ak\u00e1 kombin\u00e1cia KPIs je pre v\u00e1s najvhodnej\u0161ia.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Pokia\u013e zva\u017eujete nato\u010di\u0165 video sami pre\u010d\u00edtajte si n\u00e1\u0161ho <a href=\"https:\/\/www.mynd.com\/sk\/blog\/velky-sprievodca-image-videom-v-10-krokoch\/\" target=\"_blank\" rel=\"noopener\">Ve\u013ek\u00e9ho sprievodcu firemn\u00fdm videom<\/a>. Ak rad\u0161ej nech\u00e1te videoprodukciu na profesion\u00e1lov, <a href=\"\/sk\/kontakt\/\" rel=\" noopener\">nap\u00ed\u0161te n\u00e1m.<\/a> Radi v\u00e1m nez\u00e1v\u00e4zne porad\u00edme aj oh\u013eadom va\u0161ich cie\u013eov a KPI. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te nov\u00e9 video a ste z neho nad\u0161en\u00ed? U\u017e ost\u00e1va len zisti\u0165, \u010di rovnak\u00e9 nad\u0161enie zdie\u013ea aj va\u0161e cie\u013eov\u00e9 publikum. Teraz v\u00e1s zozn\u00e1mime s k\u013e\u00fa\u010dov\u00fdmi ukazovate\u013emi v\u00fdkonnosti, ktor\u00e9 v\u00e1m pom\u00f4\u017eu dlhodobo mera\u0165 v\u00e1\u0161 \u00faspech na poli video marketingu. Pre\u010do potrebujete pozna\u0165 va\u0161e KPIs? KPI je skratka pre Key Performance Indicator. Tak naz\u00fdvame hlavn\u00e9 ukazovatele v\u00fdkonnosti, &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/video-marketing-kpis\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":4120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[209,212],"class_list":["post-4292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-marketing","tag-sk-marketing","tag-sk-video-marketing"],"acf":{"minutes":""},"tags_data":[{"id":209,"name":"Marketing"},{"id":212,"name":"Videomarketing"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/136_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4292"}],"version-history":[{"count":5,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4292\/revisions"}],"predecessor-version":[{"id":12109,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4292\/revisions\/12109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/4120"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}