{"id":4304,"date":"2021-05-12T00:00:00","date_gmt":"2021-05-11T22:00:00","guid":{"rendered":"https:\/\/myn006.staging.360vier.net\/ako-pridat-humor-do-svojej-videoreklamy\/"},"modified":"2025-06-03T14:24:06","modified_gmt":"2025-06-03T12:24:06","slug":"ako-pridat-humor-do-svojej-videoreklamy","status":"publish","type":"post","link":"https:\/\/www.mynd.com\/sk\/blog\/ako-pridat-humor-do-svojej-videoreklamy\/","title":{"rendered":"Ako prida\u0165 humor do svojej videoreklamy?"},"content":{"rendered":"<p><strong>Ako raz povedal jeden m\u00fadry p\u00e1n, humor je najlep\u0161ia n\u00e1plas\u0165 na rany \u017eivota. Ve\u010f kto sa r\u00e1d nesmeje? Hlavne v t\u00fdchto temn\u00fdch \u010dasoch, kedy sa v\u0161etko to\u010d\u00ed len okolo pand\u00e9mie, sa ka\u017ed\u00fd r\u00e1d tro\u0161ku zabav\u00ed. Humor patr\u00ed k najsilnej\u0161\u00edm a s\u00fa\u010dasne aj k najob\u013e\u00fabenej\u0161\u00edm apelom v reklame. Ale bacha, v ruk\u00e1ch m\u00e1te dvojse\u010dn\u00fa zbra\u0148! Nie je vtip ako vtip a bezmy\u0161lienkovit\u00e9 zakomponovanie humoru vie prinies\u0165 fat\u00e1lne n\u00e1sledky. Publikum v\u00e1s nepochop\u00ed a m\u00f4\u017ee v\u00e1s dokonca ods\u00fadi\u0165 ako neprofesion\u00e1lnu \u010di necitliv\u00fa zna\u010dku, s ktorou v bud\u00facnosti nechce ma\u0165 ni\u010d spolo\u010dn\u00e9. V tomto \u010dl\u00e1nku v\u00e1m radi vysvetl\u00edme, ako m\u00f4\u017eete rozumne pracova\u0165 s apelom humoru vo svojich videoreklam\u00e1ch a predstav\u00edme v\u00e1m p\u00e1r skvel\u00fdch pr\u00edkladov. Po\u010fme na to!<\/strong><\/p>\n<p style=\"font-size: 18px\">Na\u0161e mozgy 21. storo\u010dia nezvl\u00e1daj\u00fa multitasking, a preto je pre mnoh\u00fdch ve\u013emi \u0165a\u017ek\u00e9 s\u00fastredi\u0165 sa na jednu vec. Humor m\u00e1 priam z\u00e1zra\u010dn\u00fa schopnos\u0165 pritiahn\u00fa\u0165 pozornos\u0165 a aj ju udr\u017ea\u0165. Navodzuje, aktivuje pr\u00edjemn\u00e9 pocity a vzbudzuje dobr\u00fa n\u00e1ladu. Tieto pozit\u00edvne pocity si \u013eudia n\u00e1sledne spoja s va\u0161ou zna\u010dkou.<\/p>\n<p style=\"font-size: 18px\">No nie je to tak\u00e9 ru\u017eov\u00e9, ako sa zd\u00e1. \u010ci u\u017e sa vyd\u00e1te cestou par\u00f3die, ir\u00f3nie alebo sarkazmu, humor je krehk\u00e1 z\u00e1le\u017eitos\u0165 a jeho nespr\u00e1vne pou\u017eitie m\u00f4\u017ee negat\u00edvne vpl\u00fdva\u0165 na porozumenie p\u00f4vodn\u00e9ho z\u00e1meru videa \u010di m\u00f4\u017ee rozpt\u00fdli\u0165 va\u0161e publikum.<\/p>\n<p style=\"font-size: 18px\">Super pr\u00edkladom vyu\u017eitia humoru vo videu je kampa\u0148 spolo\u010dnosti Metro Trains Melbourne s n\u00e1zvom &#8222;Dumb ways to die&#8220;. Mimoriadne chyt\u013eav\u00e9 a optimistick\u00e9 animovan\u00e9 video prin\u00e1\u0161a d\u00f4le\u017eit\u00e9 posolstvo, hoci sa na \u0148om nejeden div\u00e1k z chuti zasmeje. Reklama, ktorej cie\u013eom bolo zn\u00ed\u017ei\u0165 po\u010det neh\u00f4d na \u017eelezni\u010dnej trati si ihne\u010f z\u00edskala \u00faspech a na jej z\u00e1klade bola vytvoren\u00e1 aj hra v mobilnej appke.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/pS9441I6OZ4?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/pS9441I6OZ4?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center\"><span style=\"font-size: 12px\">Vtipn\u00e9 video od McCann Melbourne, ktor\u00e9 \u0161\u00edri d\u00f4le\u017eit\u00e9 posolstvo<\/span><\/p>\n<p style=\"font-size: 12px\"><span style=\"font-size: 2.5002rem\">#Nie je vtip ako vtip<\/span><\/p>\n<p style=\"font-size: 18px\">Stalo sa v\u00e1m niekedy, \u017ee ste so slzami v o\u010diach od smiechu niekomu uk\u00e1zali vtipn\u00e9 meme a ako reakciu ste dostali iba zdvoril\u00fd \u00fasmev? Ur\u010dite ste u\u017e za\u017eili podobn\u00fa situ\u00e1ciu, ktor\u00e1 sved\u010d\u00ed len o jednom: ka\u017ed\u00fd z n\u00e1s ma rozdielny zmysel pre humor. To, \u010do jedn\u00e9ho pobav\u00ed sa m\u00f4\u017ee in\u00e9ho naozaj dotkn\u00fa\u0165. Zmysel pre humor sa m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od veku, pohlavia, dosiahnut\u00e9ho vzdelania, kult\u00fary \u010di vierovyznania. Napr\u00edklad v takom Singapure s humorom zalo\u017eenom na sexualite moc nepochod\u00edte a zase v \u010c\u00edne bude v\u00e1\u0161 sarkazmus pova\u017eovan\u00fd za nezmyseln\u00fd. <\/p>\n<p>Ako pr\u00edklad si zoberme videoreklamu zna\u010dky piva <a href=\"https:\/\/tecatebeerusa.com\/tecate-light\/\" rel=\"noopener\" target=\"_blank\">Tecate Light <\/a>ur\u010den\u00fa mu\u017esk\u00e9mu pohlaviu. Pr\u00e1ve t\u00e1 sa minul\u00fd rok umiestnila na druhej prie\u010dke ako najvtipnej\u0161ia reklama na pivo z viac ako 1 700 rekl\u00e1m v <a href=\"https:\/\/adage.com\/article\/advertising\/decades-5-funniest-brew-ads-celebration-international-beer-day\/2272826\/\" rel=\"noopener\" target=\"_blank\">prieskume Ace Metrix<\/a>. Tak\u00fdto druh vtipu, odkazuj\u00faci na nedokonalosti na tele, by si zna\u010dka nemohla dovoli\u0165, ak by jej cie\u013eovou skupinou bolo to ne\u017enej\u0161ie pohlavie.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/jNsQmuJdhSc?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/jNsQmuJdhSc?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 18px; text-align: center\"><span style=\"font-size: 12px\">30 sekundov\u00fd spot od mexickej agent\u00fary Nomades sa te\u0161\u00ed ve\u013ekej ob\u013eube <\/span><\/p>\n<p style=\"font-size: 18px\">Ak m\u00e1 teda humor dosiahnu\u0165 vo videu svoj cie\u013e, mus\u00ed by\u0165 relevantn\u00fd pre va\u0161u cie\u013eov\u00fa skupinu. Prv\u00fdm krokom v tvorbe vtipn\u00e9ho videa mus\u00ed by\u0165 teda snaha pochopi\u0165 konkr\u00e9tny profil cie\u013eov\u00e9ho zakazn\u00edka.<\/p>\n<p style=\"font-size: 18px\">\u00c1no ja viem, m\u00f4\u017ee to by\u0165 vskutku frustruj\u00face v z\u00e1vislosti od ve\u013ekosti a zlo\u017eenia v\u00e1\u0161ho cie\u013eov\u00e9ho publika. Av\u0161ak, ako firma u\u017e ur\u010dite pozn\u00e1te svoju cie\u013eovku z r\u00f4znych prieskumov a anal\u00fdz. Ak si ale neviete da\u0165 rady a va\u0161a cie\u013eov\u00e1 skupina je naozaj \u0161irok\u00e1, v tom pr\u00edpade si zachovajte univerz\u00e1lny humor. Vyh\u00fdbajte sa \u0161pecifick\u00fdm par\u00f3diam, sarkazmu a neodkazujte na pr\u00edli\u0161 konkr\u00e9tne udalosti \u010di t\u00e9my. Nie ka\u017ed\u00fd m\u00e1 napozeran\u00e9 tie ist\u00e9 filmy ako vy. Z\u00e1rove\u0148 v\u0161ak myslite na to, aby sa dan\u00fd vtip sp\u00e1jal s va\u0161im produktom \u010di slu\u017ebou a nevznikol tzv. up\u00edri efekt, kedy s\u00edce div\u00e1ka pobav\u00edte, no on nem\u00e1 po\u0148atia o ak\u00fd v\u00fdrobok \u010di zna\u010dku ide.<\/p>\n<p style=\"font-size: 18px\">Zn\u00e1ma americk\u00e1 zna\u010dka chipsov <a href=\"https:\/\/www.pringles.com\/us\/home.html\" rel=\"noopener\" target=\"_blank\">Pringles<\/a> m\u00e1 t\u00fato problematiku zm\u00e1knut\u00fa naozaj perfektne. Medzi ich cie\u013eov\u00fa skupinu prioritne patria mlad\u00ed \u013eudia od 18 do 30 rokov. Zna\u010dka pravidelne rob\u00ed v\u00fdskumy zameran\u00e9 na to, \u010do rezonuje ich cie\u013eovkou najviac a d\u00e1ta ich priviedli k zauj\u00edmav\u00e9mu zisteniu. V\u00e4\u010d\u0161ina z ich cie\u013eovej skupiny s\u00fa fan\u00fa\u0161ikovia <a href=\"https:\/\/www.csfd.cz\/film\/360534-rick-a-morty\/prehled\/\" rel=\"noopener\" target=\"_blank\">Ricka a Mortyho<\/a>. Sci-fi seri\u00e1lu, v ktorom postavi\u010dky putuj\u00fa r\u00f4znymi vesm\u00edrmi, kde je mo\u017en\u00e9 naozaj v\u0161etko. A ako to spoji\u0165 so zna\u010dkou?<\/p>\n<p style=\"font-size: 18px\">T\u00ed, ktor\u00ed si ob\u010das pochutn\u00e1vate na t\u00fdchto chipsoch asi viete, \u017ee zna\u010dka sa neust\u00e1le sna\u017e\u00ed sklada\u0165 nov\u00e9 pr\u00edchute &#8211; nekone\u010dn\u00e9 mo\u017enosti pr\u00edchut\u00ed.<\/p>\n<p style=\"font-size: 18px\">Bingo!<\/p>\n<p style=\"font-size: 18px\">T\u00e9ma, ktor\u00e1 \u017eije cie\u013eovou skupinou a z\u00e1rove\u0148 koreluje s posolstvom zna\u010dky. Skvel\u00e9! Pringles tak minul\u00fd rok vy\u0161la na svetlo sveta s 30 sekundov\u00fdm animovan\u00fdm spotom o tom, ako Pringles uv\u00e4znil t\u00fdchto kultov\u00fdch ob\u013e\u00fabencov v reklame na Super Bowl. Video si internet okam\u017eite zamiloval a stal sa z neho viral, ktor\u00fd zna\u010dke priniesol nieko\u013eko mili\u00f3nov fan\u00fa\u0161ikov Ricka a Mortyho.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/3c1Z2X_7sN4?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/3c1Z2X_7sN4?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center\">Ako sme u Ricka a Mortyho zvyknut\u00ed, postavy sa ocitn\u00fa v bizarnom svete. Tento kr\u00e1t v reklame Pringles.<\/p>\n<p><span id=\"nehovorte-ukazujte\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#nehovorte-ukazujte\" title=\"Direct link to #Nehovorte, ukazujte\" aria-label=\"Direct link to #Nehovorte, ukazujte\"><\/a> #Nehovorte, ukazujte<\/h2>\n<p>Predpoklad\u00e1m, \u017ee ak vytvor\u00edte vtipn\u00e9 video, budete sa s n\u00edm chcie\u0165 okam\u017eite podeli\u0165 na soci\u00e1lnych sie\u0165ach. Ale pozor! Na mnoh\u00fdch platform\u00e1ch \u013eudia pozeraj\u00fa vide\u00e1 so stlmen\u00fdm zvukom. Napr\u00edklad na takom Facebooku je to a\u017e okolo <a href=\"https:\/\/www.thevj.com\/vjworld\/85-percent-of-facebook-video-is-watched-without-so\/\" rel=\"noopener\" target=\"_blank\">85 % pou\u017e\u00edvate\u013eov. <\/a>\u010co z toho vypl\u00fdva? Ak ste pl\u00e1novali za\u010da\u0165 va\u0161u videoreklamu vtipnou zvukovou vlo\u017ekou, ktor\u00e1 by pril\u00e1kala div\u00e1kov, nie je to \u00faplne spr\u00e1vna cesta. Dbajte na to, aby bol vtip \u00fazko prepojen\u00fd s vizu\u00e1lom.<\/p>\n<p>Mo\u017eno si poviete, \u017ee to nevad\u00ed, ve\u010f prid\u00e1te titulky a probl\u00e9m je vyrie\u0161en\u00fd. Av\u0161ak \u010d\u00edtan\u00fd vtip nepobav\u00ed ani z \u010faleka tak, ako ke\u010f ho po\u010dujete a z\u00e1rove\u0148 vid\u00edte. Aj v na\u0161om \u0161t\u00fadiu, pri p\u00edsan\u00ed scen\u00e1rov, mysl\u00edme na to, aby sme slov\u00e1 podporili vizu\u00e1lne. Hlavne pri humorn\u00fdch typoch animovan\u00fdch vide\u00ed, vy\u0161krt\u00e1vame zo scen\u00e1ra slov\u00e1, ktor\u00e9 sa podpori\u0165 vizu\u00e1lne naozaj nedaj\u00fa.<\/p>\n<p>Pr\u00edkladom jednoduch\u00e9ho videa, ktor\u00e9 nepotrebuje \u017eiadne slov\u00e1 a pointu vystihne \u00faplne dokonale je video od spolo\u010dnosti <a href=\"https:\/\/www.google.com\/search\/?q=simple+perfect+marketng&amp;oq=simple+perfect+marketng&amp;aqs=chrome..69i57.3818j0j9&amp;sourceid=chrome&amp;ie=UTF-8\" rel=\"noopener\" target=\"_blank\">Simply Perfect Marketing<\/a>. Min\u00fatov\u00e1 anim\u00e1cia, v ktorej s\u00fa hlavn\u00fdmi akt\u00e9rmi pakone, p\u00fatavo a zrozumite\u013ene ukazuje, ako \u010faleko musia niektor\u00e9 zvierat\u00e1 (\u00e1no, asi sk\u00f4r \u013eudia) z\u00e1js\u0165, aby dostali t\u00fa spr\u00e1vnu odpove\u010f.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/Pst9FCWkKTQ?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/Pst9FCWkKTQ?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center\">Vtipn\u00e9 video, ktor\u00e9ho pointu pochop\u00ed aj u\u017e\u00edvate\u013e so stlmen\u00fdm zvukom<span style=\"font-size: 1.125rem\"><\/span><\/p>\n<p><span id=\"budte-strategicky\"><\/span><\/p>\n<h2><a class=\"anchor\" href=\"#budte-strategicky\" title=\"Direct link to #Bu\u010fte strategick\u00fd\" aria-label=\"Direct link to #Bu\u010fte strategick\u00fd\"><\/a> #Bu\u010fte strategick\u00fd<\/h2>\n<p><span style=\"font-size: 1.125rem\">Ako som u\u017e spomenula vy\u0161\u0161ie, uistite sa, \u010di va\u0161e vtipy podporuj\u00fa to, \u010do chcete svojmu publiku poveda\u0165. Jedn\u00fdm zo sp\u00f4sobov, ako to spravi\u0165, je nap\u00edsa\u0165 n\u00e1vrh videa, ktor\u00fd bude obsahova\u0165 len posolstvo videa. A\u017e ke\u010f s n\u00edm budete spokojn\u00fd, n\u00e1jdite miesta, kde bude humor vhodn\u00fd a pekne o\u017eiv\u00ed dan\u00fa sc\u00e9nu. <\/span><span style=\"font-size: 1.125rem\">Naozaj sa nesna\u017ete by\u0165 nasilu vtipn\u00fd. N\u00e1jdite zdrav\u00fa mieru humoru, ktor\u00e1 bude \u00faprimn\u00e1 a k va\u0161ej zna\u010dke sa hod\u00ed. Najviac efekt\u00edvne vtipn\u00e9 videoreklamy s\u00fa tie, v ktor\u00fdch vtip zah\u0155\u0148a vlastnosti produktu \u010di osobn\u00fa hodnotu z\u00edskan\u00fa dan\u00fdm produktom.<\/span><\/p>\n<p><span style=\"font-size: 1.125rem\">Z\u00e1rove\u0148 bu\u010fte pri umiest\u0148ovan\u00ed vtipu strategick\u00fd:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 1.125rem\">Prv\u00e9 sekundy videa s\u00fa najd\u00f4le\u017eitej\u0161ie a preto sa odpor\u00fa\u010da <strong>za\u010da\u0165 t\u00fdm najlep\u0161\u00edm vtipom<\/strong>, aby ste div\u00e1kov up\u00fatali.<\/span><\/li>\n<li>\u010ealej by ste mali <strong>rozvin\u00fa\u0165 posolstvo videoreklamy. <\/strong><span style=\"font-size: 1.125rem\">Chcete predsa, aby div\u00e1k svoju pozornos\u0165 neodklonil a preto tieto sc\u00e9ny <strong>o\u017eivte len nieko\u013ek\u00fdmi jemn\u00fdmi vtipn\u00fdmi vsuvkami<\/strong>, ktor\u00e9 div\u00e1ka pobavia, no nebude sa z nich \u0161\u00fa\u013ea\u0165 po zemi. <\/span><\/li>\n<li>Ke\u010f sa reklama bl\u00ed\u017ei k<span style=\"font-size: 1.125rem\">u<\/span><span style=\"font-size: 1.125rem\"> konc<\/span><span style=\"font-size: 1.125rem\">u<\/span><span style=\"font-size: 1.125rem\">, m\u00f4\u017eete j<\/span><span style=\"font-size: 1.125rem\">u<\/span><span style=\"font-size: 1.125rem\"> zakon\u010di\u0165 <\/span>\u010fal\u0161ou <strong>silnou vtipnou pointou,<\/strong><span style=\"font-size: 1.125rem\"> ktor\u00e1 vyvol\u00e1 smiech a zanech\u00e1 v div\u00e1kovi celkov\u00fd pozit\u00edvny dojem. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 1.125rem\">Tento &#8222;vzorec&#8220; sme pou\u017eili napr\u00edklad aj pri tvobe animovan\u00e9ho videa pre spolo\u010dnos\u0165 <a href=\"https:\/\/www.credit-suisse.com\/content\/pwp\/legalgates\/am\/asset-management-uk\/am-intro.html\/content\/pwp\/www-root\/uk\/en\/asset-management\/news-and-insights\/investment-themes\/thematic-equity-investing\/robotics.html\" rel=\"noopener\" target=\"_blank\">Credit Suisse<\/a>. Na za\u010diatku videa sme na up\u00fatanie pozornosti zakomponovali vtipn\u00fa sc\u00e9nu zobrazuj\u00facu robotov, ktor\u00ed v skuto\u010dnosti nejd\u00fa zni\u010di\u0165 svet. \u010ealej sme priebe\u017ene prid\u00e1vali len &#8222;vtipn\u00e9 jednohubky&#8220; tak, aby div\u00e1k venoval pozornos\u0165 spr\u00e1ve videa a z\u00e1rove\u0148 si zachoval kladn\u00e9 pocity.<\/span><\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div data-mce-style=\"position: relative; overflow: hidden; max-width: 100%; margin: 0px;\">\n<figure><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/D3804ieJ_5I?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-src=\"https:\/\/www.youtube.com\/embed\/D3804ieJ_5I?feature=oembed\" data-mce-style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"font-size: 12px; text-align: center\">Animovan\u00e9 video, ktor\u00e9 pomocou humoru up\u00fata, no neodklon\u00ed od hlavnej spr\u00e1vy videa.<\/p>\n<p>Ak va\u0161e video o\u017eiv\u00edte spr\u00e1vnou d\u00e1vkou humoru, dok\u00e1\u017ee to va\u0161ej zna\u010dke naozaj pom\u00f4c\u0165. No pozor! Nie ka\u017ed\u00e1 zna\u010dka by mala komunikova\u0165 pomocou vtipu. Ak to nebude znie\u0165 prirodzene a va\u0161a cie\u013eov\u00e1 skupina sa s t\u00fdm nestoto\u017en\u00ed, u\u0161kod\u00edte si. Ver\u00edme, \u017ee v\u00e1s n\u00e1\u0161 \u010dl\u00e1nok nasmeroval k tomu, ako rozosmia\u0165 svoje publikum a neodbo\u010di\u0165 z cesty marketingovej strat\u00e9gie va\u0161ej zna\u010dky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako raz povedal jeden m\u00fadry p\u00e1n, humor je najlep\u0161ia n\u00e1plas\u0165 na rany \u017eivota. Ve\u010f kto sa r\u00e1d nesmeje? Hlavne v t\u00fdchto temn\u00fdch \u010dasoch, kedy sa v\u0161etko to\u010d\u00ed len okolo pand\u00e9mie, sa ka\u017ed\u00fd r\u00e1d tro\u0161ku zabav\u00ed. Humor patr\u00ed k najsilnej\u0161\u00edm a s\u00fa\u010dasne aj k najob\u013e\u00fabenej\u0161\u00edm apelom v reklame. Ale bacha, v ruk\u00e1ch m\u00e1te dvojse\u010dn\u00fa zbra\u0148! Nie &hellip; <a href=\"https:\/\/www.mynd.com\/sk\/blog\/ako-pridat-humor-do-svojej-videoreklamy\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":3918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[208,211],"class_list":["post-4304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sk-video","tag-sk-video","tag-sk-video-vseobecne"],"acf":{"minutes":""},"tags_data":[{"id":208,"name":"Video"},{"id":211,"name":"Video v\u0161eobecne"}],"featured_image_url":"https:\/\/www.mynd.com\/wp-content\/uploads\/022_bg.webp","minutes_read":"","_links":{"self":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/comments?post=4304"}],"version-history":[{"count":2,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4304\/revisions"}],"predecessor-version":[{"id":11957,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/posts\/4304\/revisions\/11957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/media?parent=4304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/categories?post=4304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mynd.com\/sk\/wp-json\/wp\/v2\/tags?post=4304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}