September 2025
mynd, a leading provider of high-end e-learning, video production, and animation, is pleased to announce that it has been acquired by Mitr Learning & Media Pvt. Ltd. (“Mitr”), a global learning powerhouse. The acquisition includes mynd’s subsidiaries in Slovakia and the Czech Republic and marks a significant new chapter in mynd’s mission to deliver creative, results-driven digital learning experiences.
This move enhances mynd’s ability to support clients across Germany and Europe with greater scale, smarter cost-efficiency, and access to a unified global ecosystem of learning expertise. mynd now operates as part of a larger group that includes both Mitr and Upside Learning Solutions, forming one of the most comprehensive learning organizations worldwide.
Strategic Rationale
Expanded Client Value: Combining mynd’s creativity and visual storytelling with Mitr’s operational scale and Upside’s science-backed instructional design creates a robust ecosystem for clients. From concept to delivery, clients can expect increased speed, cost-efficiency, and consistently high-impact output, without compromising quality or design excellence.
Smarter Scale: Mitr’s global delivery centers in India and Singapore enhance mynd’s capacity to deliver larger, more complex projects across geographies, timelines, and formats.
End-to-End Capability: This acquisition enables clients to access a seamless blend of creative, instructional, and technical excellence from storyboarding and animation to curriculum design and performance analytics.
Leadership Remarks
Attila Schunke and Daniel Schunke, Co-Founders of mynd, shared:
“Becoming part of Mitr is a proud milestone for mynd and a natural evolution of our journey. With the strength of a global leader behind us, we’re equipped to scale our creative excellence, pursue bolder ideas, and deliver even greater value to our clients, backed by the stability, reach, and momentum this new chapter brings.”
Rahul Bansal and Siddharth Agarwal, Co-Founders of Mitr Learning & Media, stated:
“We are excited to welcome mynd into the Mitr Learning & Media family. This strategic acquisition is a defining moment in our journey to build a global powerhouse in learning. By combining mynd’s creative excellence with our expanding delivery footprint and proven expertise, we’re positioned to deliver deeper, more scalable, and consistently high-impact learning solutions for clients around the world.”
About mynd GmbH
Based in Frankfurt and Berlin, mynd is one of Europe’s leading creative partners for e-learning content, video production, and animation. With over 12 years of cross-disciplinary expertise, mynd has delivered more than 7,000 projects, supporting clients like Audi, Bayer, McDonald’s, and RE/MAX. mynd is known for its ability to turn complex ideas into clear, engaging, and results-driven content, earning a 4.84/5.00 client satisfaction rating.
About Mitr Learning & Media
Mitr Learning & Media is a global provider of learning content and technology solutions with over 35 years of combined expertise across corporate training, K-12 education, and higher education. Known for its award-winning, science-backed learning experiences, Mitr supports lifelong learning with solutions that are scalable, practical, and outcomes-focused.
Media Contact
Michelle Botha
mb@mynd.com
