If employees are happy at their workplace, it is reflected in the company’s success. Effective internal communication is a decisive success criterion. In this article, you will learn what role videos play and how you can use them to create a feel-good corporate culture full of creativity.
55% even consume videos daily.Take the opportunity and communicate important topics via video. Have you already thought about e-learning programs? Meaningful topics could be about the induction of new employees, the demonstration of optimized operating systems, or the presentation of new strategies.
In order to promote learning on a large scale, you should make the videos available on a central platform, preferably online and/or on the intranet. A la Video on Demand, team members can then view the teaching content when and where they want. All at your leisure, without having to leave your desk or home office.
#4 Introducing Your Opinion-Count Mentality.
Es kann nicht immer alles rund laufen. Dafür ist es aber umso wichtiger, dass sich das Unternehmen um eine Besserung der Situation bemüht und das gesamte Kollegium bei der Lösungsfindung mit einbezieht. Mitarbeiterumfragen und -gespräche werden deswegen oft und gerne genutzt.
Everything can’t always run smoothly, but it is all the more important that the company strives to improve the situation and involves the entire staff in finding solutions. Employee surveys and discussions are often and gladly used.
Employees want their feedback to be heard, but that’s not all. They are hoping for a two-way dialogue between them and management. For them, being allowed to have a say and it be valued is, ultimately, the recognition that ensures satisfaction in the workplace.
Having an opinion is one thing. Having the courage to say it out loud is quite another. It is, therefore, important to create a safe place where everyone can express their views freely.
In the MetrixLab example, a real film is used to encourage employees to give feedback to the company as part of an employee satisfaction survey. In order to increase the number of participants, the company receives support from committed employees calling on their teammates to participate in the survey. Who can say no?!
MetrixLab invites colleagues to participate in its annual employee satisfaction survey.
It should be clear, by now, what videos can achieve. The next step is to take a closer look at 3 popular video forms, which should serve as inspiration for you.
3 Examples of Popular Video Forms in Internal Communication.
In the following, we would like to introduce you to our top 3 video types in internal communication, identified on the basis of our experiences and recent observations in the video industry.
#1 How-to Videos & Process Videos.
What: Demonstrating how to perform a particular task.
How: Step-by-step instructions
Advantage: Employees who need to know new processes/products can watch the repetitions as often as they want and learn them; the company saves time and money on learning and training.
On Clickup’s YouTube channel, you will find countless How-to videos on various topics. New features are introduced, how to make different settings, how to manage teams, and how to use Clickup as a SAAS tool in general. These videos can be used by customers as well as by employees for further training.
Advantage: Provides clarity and greater understanding
In the Bayer case, the video is used to show employees what is allowed and what is not allowed in dealing with colleagues. Animated drawings convey a dry topic vividly.
